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How Search Engines Use Machine Learning (and what that means to SEO)

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In this webinar, Jason Barnard, The Brand SERP Guy and CEO and Founder of Kalicube, discusses the basics of machine learning, what it is, how it works in search, the five different ways it affects search engines, and offers practical tips you can implement immediately. This engaging talk aims to move past the complex jargon and focus on the big picture by exploring how machine learning accelerates progress. Jason gives a sneak peek into the future of search technology, with topics like KELM and MUM, which Google has on the horizon. An incredibly brilliant and insightful discussion that transforms outdated techniques and adapts them to the rapidly evolving machine learning driven world of search! Watch the video right to the end.

Video by: Oncrawl. Guest: Jason Barnard. Host: Tanguy Moal

Jason Barnard is an entrepreneur, author, keynote speaker and CEO of Kalicube, a groundbreaking digital marketing agency based in France.

Jason specialises in Online Brand Management and his superhero skill is his ability to influence and reshape Google's focus on an individual or a company. This isn't just optimization; it's a strategic manipulation of digital perceptions. He's been working on Google since the year it was incorporated, and he has been successfully manipulating Google from day one. Literally. How many people do you personally know who can say that!

Jason’s first book, “The Fundamentals of Brand SERPs for Business,” was published in 2022.

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