Video Recording/Editing Tips by Jason Barnard
Jason Barnard shares his audiovisual skills learned from making cartoons for TV on a budget, as well as the quick-n-easy tips and tricks he learned by trial and (lots of) error from…
Knowledge Panels Seen From an International Perspective
You might think that the Knowledge Panel that shows for a search on your brand name (or personal brand name) is the same for everyone, wherever they are in the…
What Companies Should Do in the Face of Voice Search
According to an Amazon Press Release, Amazon sold “millions more devices” worldwide in 2017 compared to last year’s season and mentioned that its best selling device was The Echo Dot….
How To Make Every Click Count With Effective PPC Tracking
More than 50% of advertising campaigns fail due to improper or misusing sales tracking. Your marketing efforts will never reach their full potential if you’re investing in traffic without knowing…
The Future of SEO On-SERP SEO
In this webinar, Jason Barnard will make Universal Results make business sense. He’ll start by explaining how and why SERP features appear. His explanation of Darwinism in Search has been…
How to Optimize Your Brand for SERP in 2020 (Webinar #9 with Jason Barnard)
Most projects fail because they are chasing high-volume keywords. Google ranks websites higher that have strong brand recognition. Why? Because users wanna see them. It’s the main reason why you…
SEO Strategy for 2019 and Beyond with Jason Barnard
Do you really know what a Successful SEO strategy is in 2019? Do you know how to optimize for Google KnowledgeGraph? SEO Strategy – Understanding How are you performing in…
How Google Ranking Works | Webinar with Jason Barnard
In this 30 minutes webinar, Jason Barnard explains how Google calculates rankings for the blue links and for the rich elements such as the featured snippet, image boxes, video boxes,…
Episode 15: How Can We Amplify Credibility Signals and Build Expertise Authority and Trust
Credibility is a vital pillar in any AEO strategy. What are the signals that build credibility for a brand? Which are most effective? How can you amplify them? To what…
Episode 14: How to Leverage Brand in Multi-Channel, Multi-Device Acquisition
Tracking Multichannel, multi-device acquisition is a headache. More so in a world of Answer Engines and voice search. We’ll have a good look at those problems, and examine possible solutions….
Episode 13: Hooking Brand Building Efforts into a Successful AEO Strategy
Building brand is central to any digital strategy. What are effective Brand building tactics in today’s fast-moving digital world? I’ll get a few expert tips on that from my three…
Episode 12: What does Machine Learning DO in AE Today – and what might it do Tomorrow
One question I rarely see anyone stick their neck out is “how much does machine learning affect search results today?”. Another is “how will Machine Learning affect search/answer engine optimization…
