Season 3

#SEOisAEO: How Google Uses The Knowledge Graph in its AE algorithm

Episode 9: How Google Uses the Knowledge Graph in Its AE Algorithm

Episode 9: How Google Uses the Knowledge Graph in Its AE Algorithm Google announced the Knowledge Graph in 2012, but the infrastructure behind it predates the announcement by years. Andrew...
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#SEOisAEO: How to get Entities and Their Attributes in the Knowledge Graph

Episode 8: How to Get Entities and Their Attributes in the Knowledge Graph

Episode 8: How to Get Entities and Their Attributes in the Knowledge Graph The Knowledge Graph episode that came before this one - Episode 7 - asked how well Google...
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#SEOisAEO: The Knowledge Graph - How Well is Google doing in 'understanding the world'?

Episode 7: The Knowledge Graph - How Well is Google Doing in ‘Understanding the World’?

By October 2018, I’d spent over a year arguing that SEO was becoming something else entirely, an optimisation discipline aimed not at ranking pages but at feeding answers to machines....
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