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Jason Barnard is an award-winning entrepreneur, innovator, author and keynote speaker
Episode 12: What Does Machine Learning Do in AE Today - and What Might It Do Tomorrow? Nobody in 2018 was willing to say precisely how much machine learning was affecting search results. That reticence was itself revealing. The honest answer was that nobody outside Google, Amazon, or Microsoft knew with confidence - and even…
Episode 11: How Does RankBrain Affect Query Results Today? RankBrain was Google’s first publicly acknowledged application of machine learning to search ranking, introduced in 2015. By 2018, it had become one of the top three ranking factors Google had named - and one of the least understood, because its mechanism was probabilistic rather than rule-based….
Episode 10: Machine Learning 101 - The How, the Why, and What ML Means to Us as Marketers Machine learning and artificial intelligence were being used interchangeably in 2018 in most marketing conversations, and imprecisely in most others. The conflation mattered because it produced muddled strategy: if you don’t understand what ML actually does, you…
