4 Hours of E-A-T | Structuring, Visualizing and Evaluating Your E-A-T

Jason Barnard will walk you through several techniques to organize, visualize and evaluate your E-A-T efforts — at content, author and brand level.

Webinar published by Semrush April 24, 2020. Host: Nik Ranger. Guests: Andrea Volpini and David Davies. Speaker: Jason Barnard, founder and CEO at Kalicube.

Jason Barnard

Jason Barnard is an entrepreneur, author, keynote speaker and CEO of Kalicube, a groundbreaking digital marketing agency based in France.

Jason specialises in Online Brand Management and his superhero skill is his ability to influence and reshape Google's focus on an individual or a company. This isn't just optimization; it's a strategic manipulation of digital perceptions. He's been working on Google since the year it was incorporated, and he has been successfully manipulating Google from day one. Literally. How many people do you personally know who can say that!

Jason’s first book, “The Fundamentals of Brand SERPs for Business,” was published in 2022.