Most projects fail because they are chasing high-volume keywords. Google ranks websites higher that have strong brand recognition. Why? Because users wanna see them. It’s the main reason why you see Wikipedia, Amazon, Pinterest in the top-10. Having better content and more links don’t guarantee ranking your content.
Brand SERPs are the window into your digital ecosystem Jason Barnard is an author, speaker and consultant on all things digital marketing. His specialist subject is Brand SERPs (what appears when someone googles your name). He also hosts a marketing podcast, where the smartest people in marketing talk to Jason about subjects they know inside out. Over 2 decades of experience in digital marketing: he started promoting his first website in the year Google was incorporated and built it up to become one of the top 10,000 most visited sites in the world (60 million visits in 2007).