In this webinar, Jason Barnard will make Universal Results make business sense. He’ll start by explaining how and why SERP features appear. His explanation of Darwinism in Search has been confirmed as accurate by representatives of both Google and Bing.
He’ll then go on to show you how you can easily identify which SERP you should target and which you should not waste your time on, whatever your industry. And he’ll end with a series of practical tips that you can implement to leverage maximum commercial benefit from your Brand’s on SERP presence, even without a click.