With Jason Barnard… Podcast

The smartest people in marketing talk to Jason Barnard about topics they know inside out. The conversations are always intelligent, always interesting… and always fun!

A full list of episodes and guests



• Season 1
  • 1.1 Are PWAs the future, or just a fad (Aleyda Solis with Jason Barnard) – Aleyda Solis
  • 1.2 What does Baidu do better than Google? (Véronique Duong with Jason Barnard) – Véronique Duong
  • 1.3 Search & Shopping – where are we going in ads? (Anders Hjorth with Jason Barnard) – Anders Hjorth
  • 1.4 What do you do when SEO and CRO conflict? (Will Critchlow with Jason Barnard) – Will Critchlow
  • 1.5 Focus on Amazon in AEO (Dan Saunders with Jason Barnard) – Dan Saunders
  • 1.6 Where is WordPress with Google’s support? (Joost de Valk with Jason Barnard) – Joost de Valk
  • 1.7 Four Horsemen of the Apocalypse (Rand Fishkin with Jason Barnard) – Rand Fishkin
  • 1.8 SEO and AEO in a world without websites (Jono Alderson with Jason Barnard) – Jono Alderson
  • 1.9 The Present and Future of Visual Search (Kristopher Jones with Jason Barnard) – Kristopher Jones
  • 1.10 Measuring Reputation (Regine le Roux with Jason Barnard) – Regine le Roux
  • 1.11 The Challenges of Digital PR campaigns (James Brockbank with Jason Barnard) – James Brockbank
  • 1.12 Conversational and conversion copy (Kate Toon with Jason Barnard) – Kate Toon
  • 1.13 Trust building without links (Arnout Hellemans with Jason Barnard) – Arnout Hellemans
  • 1.14 Pagespeed, Sitespeed, Lighthouse and HTTP/2 (Fili Wiese with Jason Barnard) – Fili Wiese
  • 1.15 Patents and entities in search since 1999 (Bill Slawski with Jason Barnard) – Bill Slawski
  • 1.16 Topic Clusters (Laurence O’Toole with Jason Barnard) – Laurence O’Toole
  • 1.17 Smart Social Media Strategies (Craig Campbell with Jason Barnard) – Craig Campbell
  • 1.18 Build Your Personal Brand (Deepak Shukla with Jason Barnard) – Deepak Shukla
  • 1.19 Google’s Business Model (Gennaro Cuofano with Jason Barnard) – Gennaro Cuofano
  • 1.20 What do Fraggles Mean for Mobile-First Indexing? (Cindy Krum with Jason Barnard) – Cindy Krum
  • 1.21 Creating a Killer Digital Strategy (Judith Lewis with Jason Barnard) – Judith Lewis
  • 1.22 Bad Promotion Kills your Content It doesn’t need to (Alexandra Tachalova with Jason Barnard) – Alexandra Tachalova
  • 1.23 Chasing Quality over Quality Score (Navah Hopkins with Jason Barnard) – Navah Hopkins
  • 1.24 Making Your Twitter Truly Social (Viktoria Mamatova with Jason Barnard) – Viktoria Mamatova
  • 1.25 The Google Cookbook – Making Content Easy to Digest (Alexandra Tachalova with Jason Barnard) – Alexandra Tachalova
  • 1.26 Making it Internationally (Gianluca Fiorelli with Jason Barnard) – Gianluca Fiorelli
  • 1.27 Learning from our mistakes (Steven van Vessum with Jason Barnard) – Steven van Vessum
  • 1.28 SEO without traffic: the world of voice search, knowledge graph and brand (Hannah Thorpe with Jason Barnard) – Hannah Thorpe
  • 1.29 Link Building and Outreach (Joshua Hardwick with Jason Barnard) – Joshua Hardwick
  • 1.30 Tactics for Organic Traffic Growth (Lukasz Zelezny with Jason Barnard) – Lukasz Zelezny
  • 1.31 Unexpected Tricks for Building Links (Milosz Krasinski with Jason Barnard) – Milosz Krasinski
  • 1.32 The Semantic Web from 2000 to 2019, and Beyond (Andrea Volpini with Jason Barnard) – Andrea Volpini
  • 1.33 SEO on the Edge (Nils de Moor with Jason Barnard) – Nils de Moor
  • 1.34 How to thrive despite Imposter Syndrome (Robert Gerrish with Jason Barnard) – Robert Gerrish
  • 1.35 E-A-T – the how, the why and the what to do ! (Lily Ray with Jason Barnard) – Lily Ray
  • 1.36 On and Offline Marketing Combined (Amy Annetts with Jason Barnard) – Amy Annetts
  • 1.37 The 14K Trick – Ultra optimising for Mobile First (Chris Liversidge with Jason Barnard) – Chris Liversidge
  • 1.38 The Low down on International SEO (Felipe Bazon with Jason Barnard) – Felipe Bazon
  • 1.39 Big Changes in Local Search (Greg Gifford with Jason Barnard) – Greg Gifford
  • 1.40 Amazon as a (rather good) Marketing Channel (Eugene Levin with Jason Barnard) – Eugene Levin
  • 1.41 Context Clouds, Co-occurrence, Relatedness and BERT (Dawn Anderson with Jason Barnard) – Dawn Anderson
  • 1.42 Evergreen Googlebot (Barry Schwartz with Jason Barnard) – Barry Schwartz
  • 1.43 User intent and brand mentions (Razvan Gavrilas with Jason Barnard) – Razvan Gavrilas
  • 1.44 Image Search Versus Voice Search (Stewart Rogers with Jason Barnard) – Stewart Rogers
  • 1.45 How Bing Ranking Works (Nagu Rangan with Jason Barnard) – Nagu Rangan
  • 1.46 Google Bugbears and Gremlins (Simon Cox with Jason Barnard) – Simon Cox
  • 1.47 Brand is the only ranking factor (Ross Tavendale with Jason Barnard) – Ross Tavendale
  • 1.48 AI and ML in Google (Jeff Ferguson with Jason Barnard) – Jeff Ferguson
  • 1.49 Alphabet, Amazon, Facebook, Apple, and Microsoft (GAFAM) (Brad Geddes with Jason Barnard) – Brad Geddes
  • 1.50 DIY Marketing and the Empowerment Age (Anders Hjorth with Jason Barnard) – Anders Hjorth
  • 1.51 Philosophy in SEO and a bit of automation (Michael Motherwell with Jason Barnard) – Michael Motherwell
  • 1.52 The Slow Death of Javascript SEO (Bartosz Góralewicz with Jason Barnard) – Bartosz Góralewicz
  • 1.53 Grow Fast, Grow Global (Sarah Carroll with Jason Barnard) – Sarah Carroll
  • 1.54 Using Webinars for Marketing… specifically Influencer Marketing (Anton Shulke with Jason Barnard) – Anton Shulke
  • 1.55 Content Creation for Voice (Alina Ghost with Jason Barnard) – Alina Ghost
  • 1.56 Creating Content for the REAL Long Tail (Tim Soulo with Jason Barnard) – Tim Soulo
  • 1.57 Featured Snippets are Cool (Fernando Angulo with Jason Barnard) – Fernando Angulo
  • 1.58 A Day in the Life – Working at Google (John Mueller with Jason Barnard) – John Mueller
  • 1.59 Structured Data and Google (Kenichi Suzuki with Jason Barnard) – Kenichi Suzuki
  • 1.60 Crawl Budget and Speed (Chris Simmance with Jason Barnard) – Chris Simmance
  • 1.61 WordPress SEO and the new age of Gutenberg (Peter Mead with Jason Barnard) – Peter Mead
  • 1.62 Beating the Competition with Competitive Analysis (Nik Ranger with Jason Barnard) – Nik Ranger
  • 1.63 Google is the Enemy (Emily Potter with Jason Barnard) – Emily Potter
  • 1.64 Google Penalties Explained (Fili Wiese with Jason Barnard) – Fili Wiese
  • 1.65 The 5 Steps of Podcasting (David Bain with Jason Barnard) – David Bain
  • 1.66 Dancing With Google (Andrea Volpini with Jason Barnard) – Andrea Volpini
  • 1.67 The Truth About Attribution (hint, use Machine Learning) (Chris Liversidge with Jason Barnard) – Chris Liversidge
  • 1.68 Where is the War on New Hardware Technologies (Patrick Reinhart with Jason Barnard) – Patrick Reinhart
  • 1.69 Reviews in SEO Today and Tomorrow (Ric Rodriguez with Jason Barnard) – Ric Rodriguez
  • 1.70 Attention Deficit Disorder and PPC (Joel Bondorowsky with Jason Barnard) – Joel Bondorowsky
  • 1.71 How Google is Using Machine Learning (SEO and SEA) (Jeff Ferguson with Jason Barnard) – Jeff Ferguson
  • 1.72 Selling on Amazon – a More Pessimistic View (than Dan) (Paula Didone with Jason Barnard) – Paula Didone
  • 1.73 Structured Data, Ontologies, Commonsense Knowledge Graphs – Round Table (Martha Van Berkel, Robin Allenson and Dateme Tubotamuno with Jason Barnard) – Martha Van Berkel
  • 1.74 Schema Structured Data – the future of the web (Jono Alderson with Jason Barnard) – Jono Alderson
  • 1.75 Buying, Pimping and Monetising Websites (Liz Raad with Jason Barnard) – Liz Raad
  • 1.76 Google’s Reaction to the Link Tax (Andrea Volpini with Jason Barnard) – Andrea Volpini
  • 1.77 The Wider Lessons from Local SEO and Near Me Searches (Paul O’Donoghue with Jason Barnard) – Paul O’Donoghue
  • 1.78 Analysing the Web in Blocks, Chunks, Fraggles, Segments (Dixon Jones with Jason Barnard) – Dixon Jones
  • 1.79 The Ultimate Podcast Strategy (Craig Campbell with Jason Barnard) – Craig Campbell
  • 1.80 SEO for the Health Industry and our Ageing Population (Karina Tama-Rutigliano with Jason Barnard) – Karina Tama-Rutigliano
  • 1.81 Bing’s Crawling API and Solving Javascript (Fabrice Canel with Jason Barnard) – Fabrice Canel
  • 1.82 Human Centered Data Driven Content (Elmer Boutin with Jason Barnard) – Elmer Boutin
  • 1.83 Findability and Discoverability (John Paul (JP) Sherman with Jason Barnard) – John Paul Sherman
  • 1.84 3 Common Misconceptions about E-A-T (Kristine Schachinger with Jason Barnard) – Kristine Schachinger
  • 1.85 Looking After Your Brand SERPs (John Morabito with Jason Barnard) – John Morabito
  • 1.86 Getting Great Reviews for Your Brand (Thomas Ballantyne with Jason Barnard) – Thomas Ballantyne
  • 1.87 The Google Shaped Web (Barry Adams with Jason Barnard) – Barry Adams
  • 1.88 Growing a Digital Agency (James Norquay with Jason Barnard) – James Norquay
  • 1.89 How Music and Digital Marketing Relate to Each Other (Marty Weintraub with Jason Barnard) – Marty Weintraub
  • 1.90 A Wider View of Technical SEO (Paul Shapiro with Jason Barnard) – Paul Shapiro
  • 1.91 The Lowdown on E-A-T Strategy (Lily Ray with Jason Barnard) – Lily Ray
  • 1.92 Building Online Community (David Markovich with Jason Barnard) – David Markovich
  • 1.93 Why Voice Search is Important (Susan Westwater with Jason Barnard) – Susan Westwater
  • 1.94 Bias in the Knowledge Graph (Dixon Jones with Jason Barnard) – Dixon Jones
  • 1.95 Tech SEO Pays (Jennifer Hoffman with Jason Barnard) – Jennifer Hoffman
  • 1.96 SEO and Digital Marketing for Startups (Eric Wu with Jason Barnard) – Eric Wu
  • 1.97 The Cost of Doing Nothing (Jerry West with Jason Barnard) – Jerry West
  • 1.98 How Ranking Works at Bing (Frédéric Dubut with Jason Barnard) – Frédéric Dubut
  • 1.99 Moving from Print Press to Digital (Louisa Frahm with Jason Barnard) – Louisa Frahm
  • 1.100 Fraggles, and Beyond (Cindy Krum with Jason Barnard) – Cindy Krum
  • 1.101 Tricks for Content and Links Used by Search Engine Journal (Loren Baker with Jason Barnard) – Loren Baker
  • 1.102 Tricks to Play With Google Colaboratory (Hamlet Batista with Jason Barnard) – Hamlet Batista
  • 1.103 Why Brand Awareness is Important (Pamela Lund with Jason Barnard) – Pamela Lund
  • 1.104 SEO for Publishing with AOL (Simon Heseltine with Jason Barnard) – Simon Heseltine
  • 1.105 A Short History of SEO (Bruce Clay with Jason Barnard) – Bruce Clay
  • 1.106 Identifying Link Buying and PBNs (Jim Boykin with Jason Barnard) – Jim Boykin
  • 1.107 The Wonderful World of SaaS Startups (Paul Bongers with Jason Barnard) – Paul Bongers
  • 1.108 What is Microsoft’s business model? (Gennaro Cuofano with Jason Barnard) – Gennaro Cuofano
  • 1.109 Why use Captions and Subtitles for your Video (Ahmed Khalifa with Jason Barnard) – Ahmed Khalifa
  • 1.110 The myth of 7 touch points (Daniel Hunjas with Jason Barnard) – Daniel Hunjas
  • 1.111 The secrets of outsourcing as a one-person outfit (Lee Louis Gung with Jason Barnard) – Lee Louis Gung
  • 1.112 The secrets of building great ecommerce sites (Jason Mun with Jason Barnard) (Jason Mun with Jason Barnard) – Jason Mun
  • 1.113 The traffic light sales process (Daniel Hunjas with Jason Barnard) – Daniel Hunjas
• Season 2
  • 2.1 6 Steps to Bulletproof Your Video Shoot (Joyce Ong with Jason Barnard) – Joyce Ong
  • 2.2 How to Develop Your Personal Brand (Kate Toon with Jason Barnard) – Kate Toon
  • 2.3 With Jason Barnard The Convergence of SEO and Content (Eric Enge with Jason Barnard) – Eric Enge
  • 2.4 How to do Competitive Research Using Search (Purna Virji with Jason Barnard) – Purna Virji
  • 2.5 Practical Advice on Patents and Trademarks in Marketing (Rich Goldstein with Jason Barnard) – Rich Goldstein
  • 2.6 Bingbot: Discovering, Crawling, Extracting and Indexing – Fabrice Canel (Fabrice Canel with Jason Barnard) – Fabrice Canel
  • 2.7 How the Q&A / Featured Snippet Algorithm Works (Ali Alvi with Jason Barnard) – Ali Alvi
  • 2.8 How the Image and Video Algorithm Works at Bing With Jason Barnard (Meenaz Merchant with Jason Barnard) – Meenaz Merchant
  • 2.9 How the Whole Page Algorithm Works at Bing (Nathan Chalmers with Jason Barnard) – Nathan Chalmers
  • 2.10 When Marketing and SEO Collide (Mordy Oberstein with Jason Barnard) – Mordy Oberstein
  • 2.11 Video SEO for Both YouTube and Google (Aleyda Solis with Jason Barnard) – Aleyda Solis
  • 2.12 White Hat Affiliate Marketing (Dejan Mladenovski with Jason Barnard) – Dejan Mladenovski
  • 2.13 The Ins and Outs of User Experience (Mary Davies with Jason Barnard) – Mary Davies
  • 2.14 I Have a Podcast but Nobody is Listening Now What? (James Mulvany with Jason Barnard) – James Mulvany
  • 2.15 Strategic Live Streaming for Business Development (Dr Ai Addyson-Zhang with Jason Barnard) – Dr Ai Addyson-Zhang
  • 2.16 The Untapped Benefits of YouTube Most of us Miss (Bengü Atamer with Jason Barnard) – Bengü Atamer
  • 2.17 It’s easy Enough to Sell Retaining Customers is the Hard Part (David Avrin with Jason Barnard) – David Avrin
  • 2.18 The Golden Age of Influence Has Started Where is it Heading? (Neal Schaffer with Jason Barnard) – Neal Schaffer
  • 2.19 Standing Out From the Crowd Without Doing Anything Exceptional (Patrick M Powers with Jason Barnard) – Patrick M Powers
  • 2.20 Your Business Means Nothing if People Can’t Find You – Ryan Foland with Jason Barnard (Ryan Foland with Jason Barnard) – Ryan Foland
  • 2.21 Vetting Experts Through the Eyes of Google (Matthew Tenney with Jason Barnard) – Matthew Tenney
  • 2.22 Gaining Return on Relationship Whilst Being Good to People (Ted Rubin with Jason Barnard) – Ted Rubin
  • 2.23 The Knowledge Graph: Removing Wikipedia from the Equation (Rand Fishkin with Jason Barnard) – Rand Fishkin
  • 2.24 Consumer Behaviour and Attention Management (David Amerland with Jason Barnard) – David Amerland
  • 2.25 Google Discover and Other Push Features (Jes Scholz with Jason Barnard) – Jes Scholz
  • 2.26 SEO Without Link Building (Chase Reiner with Jason Barnard) – Chase Reiner
  • 2.27 How to Market an Equity Crowdfunding Push (Jason Fishman with Jason Barnard) – Jason Fishman
  • 2.28 Strategies to grow Your YouTube Channel (Tim Schmoyer with Jason Barnard) – Tim Schmoyer
  • 2.29 Updating content as an SEO strategy (Danny Goodwin with Jason Barnard) – Danny Goodwin
  • 2.30 Using High Authority SEO for Personal Branding (Dennis Yu with Jason Barnard) – Dennis Yu
  • 2.31 Winning the Digital Marketing Game (Duane Forrester with Jason Barnard) – Duane Forrester
  • 2.32 SEO Disasters You’ll Want to Avoid (Kaspar Szymanski with Jason Barnard) – Kaspar Szymanski
  • 2.33 How to Nail Product Positioning (April Dunford with Jason Barnard) – April Dunford
  • 2.34 The Pratfall Effect (Geraldine DeRuiter with Jason Barnard) – Geraldine DeRuiter
  • 2.35 Finding the Right Agency for your Brand (Receive a reminder by email with Jason Barnard) – Joe Koufman
  • 2.36 How to Generate Unlimited Content Ideas (Melanie Deziel with Jason Barnard at Kalicube Tuesdays with Jason Barnard) – Melanie Deziel
  • 2.37 Creativity is The Missing Ingredient in Most Businesses Today (Nir Bashan with Jason Barnard) – Nir Bashan
  • 2.38 How to Become the Go-To Brand in Your Market (Barnaby Wynter with Jason Barnard) – Barnaby Wynter
  • 2.39 How NOT to Sabotage Your Social Media (Shaina Weisinger with Jason Barnard) – Shaina Weisinger
  • 2.40 Negotiation isn’t all about money (Christine McKay with Jason Barnard) – Christine McKay
  • 2.41 A Measured Approach to the SERPs (Cindy Krum with Jason Barnard) – Cindy Krum
  • 2.42 Google is Your New Homepage (Greg Gifford with Jason Barnard) – Greg Gifford
  • 2.43 Content-Focussed Google Updates (Melissa Fach with Jason Barnard) – Melissa Fach
  • 2.44 2021, The Year Of The SERP (Dave Davies and Jason Barnard) – Dave Davies
  • 2.45 How to Find and Hire the Right SEO (Stephan Spencer and Jason Barnard) – Stephan Spencer
• Season 3
  • 3.1 Timeless Marketing Strategies That Still Work (Melinda Byerley and Jason Barnard) – Melinda Byerley
  • 3.2 How to Get Featured on Top Websites (Eric Schwartzman and Jason Barnard) – Eric Schwartzman
  • 3.3 All About Brand Affinity Marketing (Chris Savage and Jason Barnard) – Chris Savage