Always here to help
Jason Barnard is an award-winning entrepreneur, innovator, author and keynote speaker
Brand Awareness is the extent to which consumers recognize and recall a brand, traditionally measured through surveys asking whether respondents recognize a brand name or can recall it when prompted with a product category.
Why social media is essential for brand visibility Social media is everywhere and evolving constantly. Jason Barnard explains that regardless of your business size or industry, a social media presence is no longer optional - it’s essential. Choosing the right platforms depends on your audience. For example, LinkedIn works well for B2B, TikTok is ideal…
Digital Marketing Livestream Event Series “Kalicube® Tuesdays” is a popular series of digital marketing events that livestream to YouTube, Twitter, LinkedIn and Facebook. It is organised by Kalicube® and hosted by Jason Barnard (the Brand SERP Guy®). Event Format: Each event in the Kalicube® Tuesdays series is a conversational interview where Jason Barnard (The Brand…
How to integrate SEO into your digital strategy - S3:E3 In this guest episode, we talk to Jason Barnard, The Brand SERP Guy® and search engine expert about SEO for marketers, how Google has changed from a data lake to a data river, why there’s no point in having a separate SEO strategy any more…
Jason Barnard speaking: Video Boxes. What’s the situation? Approximately 25% of Brand SERPs contain Video Boxes and that number is rising. They bring a lot to your SERP. They look great and they take up two places, which means that they often kill a blue link. They push one blue link right off the bottom of…
Jason Barnard speaking: Image Boxes. What’s the situation? Approximately 25% of Brand SERPs contain Image Boxes and they bring multiple advantages. If the image is a good quality, it brings a big visual plus to your Brand SERP. It’s a lovely opportunity for strong visual branding and a great way to communicate a solid brand message….
Published on SEranking April 03, 2020 (Svetlana Shchehel) Have you ever asked yourself what people see when they Google your brand name? Does your Brand SERP look flattering and convincing or not quite? In this blog post, based on the webinar with Jason Barnard recently hosted by SE Ranking, you’ll find the answers to questions like: Why…
Beginners Guide to Search Engine Optimization Published on Semrush December 23, 2020 by Jason Barnard This article gives an overview of what seo is, why it is important, how google functions, and provides you with a guide to simple seo strategies you can implement. Definition of SEO: What Is SEO? seo is the art and…
Marketing Podcast “Branded Search (and Beyond) with Jason Barnard” is a leading marketing podcast series produced by Kalicube and hosted by The Brand SERP Guy, Jason Barnard.
The Tea Time SEO session from the Ultimate SEO Guide series brought together three experienced practitioners - Hugo Whittaker, Jason Barnard, and Dan Saunders - for a focused, online discussion on one of the most persistently misunderstood areas of search marketing: content strategy. Hosted by SEO Jo Blogs in collaboration with Carrie Shepherd (Authoritas), the…
People Also Ask in 2020 Published on Accuranker March 11, 2020 by Jason Barnard Google is trying to provide answers. It does this in an increasing number of ways. Rich elements like the featured snippets - the ‘best’ answer pulled from third party sites - and knowledge panels that show information Google has in its…
Knowledge Graph Algorithm Update Summer 2019 (a.k.a. Budapest) Published on SearchEngineJournal December 12, 2019 by Jason Barnard In July/August 2019, two things changed with Google’s Knowledge Graph API that may be a turning point both for Google and for us as digital marketers. It hadn’t occurred to me in quite these terms before, but Google has an…
TEL AVIV, ISRAEL - May 30-31, 2019 - The SEMrush Meetup in Tel Aviv brought together digital marketing professionals from across the region for two days of learning, discussion, and real-world insight. Set against the energy of one of the world’s most dynamic tech hubs, the event was an offline, in-person gathering that focused on…
