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Jason Barnard is an award-winning entrepreneur, innovator, author and keynote speaker
What is a Google Business Profile? A Google Business Profile (formerly called Google My Business) is the information box that appears in the Right Rail (right hand side) when you do a desktop search on Google. It could also be called a Google Local Business Listing, as it represents the information Google has about a…
What is a Knowledge Panel Template? Simple Definition of a Knowledge Panel Template There is no standard template for a Knowledge Panel, as this depends on the entity type and the industry to which the entity belongs. For example, the information typically included for a Person is very different to that for a Corporation, and…
In this article you will get a definition of Google’s Knowledge Graph, where the information comes from, and how to leverage it for your SEO performance. What is a Knowledge Graph? Google’s Knowledge Graph is a knowledge base of facts about the world. Google uses its Knowledge Graph in many of its algorithms across many…
Originally Published on SEMrush December 11, 2020 (Jason Barnard) If you have read the great introduction on Schema Markup from Luke Harsel, then you know that Schema Structured Markup is vital for any company, but that over 50% of Fortune 500 companies do not yet use it! It’s an important part of technical SEO that is overlooked. In this article,…
Originally Published on SEMrush June 07, 2018 (Jason Barnard) Ignore (Brand) SERPs at your peril! Search queries in the SERPs for your brand name are vital touch-points for both people and machines and are therefore absolutely essential to your business. You should be tracking, evaluating, and improving them, consistently. 1) People Consider {Brand} SERPs as your new…
Originally Published on SEMrush October 30, 2018 (Jason Barnard) Reminder from (this article): Brand SERPs are vital touch-points for both people and machines and are therefore absolutely essential to your business. For any query containing your brand name, you would ideally want results that: Like many of us, you may believe Google shows accurate, consistent and positive information to prospects,…
Shayne Fitz-Coy is the co-founder of Sabot Family Companies, a long-term investment company established in 2016 in Stanford, California. As an innovator and entrepreneur, he focuses on managing growing enterprises. Fitz-Coy holds a bachelor’s degree in Psychology from Harvard College and an MBA from Stanford University. His background in psychology influences his leadership approach,…
Adapted Transcript Q: Can you share a little bit about your personal background and how you arrived at your current work with the brand narrative and AI? Jason Barnard speaking: My journey began in the UK, where I spent my formative years. I then attended Liverpool University, and it was there, alongside my studies, that…
Show some love or send your feedback What happens when AI knows more about you than you control? Jason Barnard, CEO of Kalicube, reveals the hidden forces shaping how search engines and AI systems represent us online - and why taking control is now an existential necessity. Most professionals don’t realize they’re losing opportunities daily…
Show some love or send your feedback (https://www.buzzsprout.com/twilio/tex…) What happens when AI knows more about you than you control? Jason Barnard, CEO of Kalicube, reveals the hidden forces shaping how search engines and AI systems represent us online - and why taking control is now an existential necessity. Most professionals don’t realize they’re losing opportunities…
How to Optimize Your Company’s Google Knowledge Panel Published on Search Engine Land April 4, 2025 by Jason Barnard Knowledge Panel cards are now live for corporate entities. Learn what’s new, how to trigger them, and why they’re key to brand visibility. For the last three years, Google has been focusing on person entities. That just…
Unlock the secrets to maximizing your brand’s digital footprint with insights from Jason Barnard, the mastermind behind Kalicube. Discover how Google’s knowledge panels operate and why you don’t need to be a celebrity to command authority in your niche. This episode guarantees a comprehensive understanding of how to shape Google’s perception of your brand through…
