Google, AI Assistants, and the New First Impression: Turning Your Brand SERP Into a Law Firm Client Magnet - Jason Barnard On The Counsel Cast Podcast
Google Is Your First Impression, Not Your Website | Counsel-Cast.com Video by: Karin Conroy. Host: Karin Conroy. Guest: Jason Barnard, Founder and CEO of Kalicube®. January 20, 2026 TL;DR: Most law firms believe their first impression happens on their website. In 2026, the reality is that the first impression occurs on the Brand SERP (Search Engine Results Page) and through AI…