Always here to help
Jason Barnard is an award-winning entrepreneur, innovator, author and keynote speaker
A brand’s Digital Marketing Strategy is a comprehensive plan of action designed to control its online narrative and educate algorithms like Google and ChatGPT, thereby driving tangible business results.
What is Personal Branding? Personal branding is how a person markets and presents themself in the world, particularly in professional circles and across digital platforms. Your personal brand defines who you are, what you do and who you do it for. Promoting what you stand for, your skills, experience, and personality. Your brand is your…
What is The Kalicube Process™? The Kalicube Process™ is a set of steps designed by Kalicube Pro™ to educate search engines about a business’s Brand. It is a strategy that demonstrates the Brand’s authority and credibility and builds search engine understanding and confidence in the Brand so it displays it prominently in search results. The…
What are Key Performance Indicators in Brand SERP Optimization? Key Performance Indicators (KPIs) in the context of Brand SERP optimization help quantify the success of your marketing, brand positioning and Search Engine Optimization (SEO) strategies. KPIs provide valuable data on how your Brand is perceived and represented in search engine results. If you don’t actively…
Kalicube implements The Kalicube Process™ in three phases called Understandability, Credibility and Deliverability. The phases are implemented in conjunction with the brand needs, goals and resources to ensure optimal results. The Kalicube Process is a three-stage-complete digital marketing strategy that allows brands to optimize their visibility, message, and acquisition funnel across their entire digital ecosystem….
What is the Blue Link Algorithm in SEO? The Blue Link Algorithm is the ‘original’ algorithm used by search engines like Google and Bing to rank and present the ten clickable blue hyperlinks historically presented in the search results. The Blue Link Algorithm systematically builds the Search Engine Result Pages (SERP). They are “Blue Links”…
originally published on semrush december 23, 2020 (jason barnard) what is seo (search engine optimization)? seo is the art and science of convincing search engines, such as google, yahoo, and bing to recommend your content as the best answer to a user’s search query. jason barnard if you want search engines to feature your content in…
What is the difference between “Search Engine,” “Bot,” and “Algorithm”? “Search Engine,” “Bots,” and “Algorithm” are often used interchangeably, but they have specific definitions and applications in search engines and internet technology. Consider the context of your discussion to ensure the meaning is clear to your audience when using the terms. Here is a comprehensive…
In this article you will learn how to turn Google’s Search Engine Results Page to your advantage when devising your digital marketing strategy. What is SERP in Digital Marketing? SERP stands for “Search Engine Results Page.” It is the page that appears on Google, Bing, DuckDuckGo, Yahoo et al after a user enters a search…
In this article you will learn what On-SERP SEO is, how it works and how you can easily build the perfect On-SERP SEO strategy for your company. What is On-SERP SEO? On-SERP SEO, also known as on-SERP optimisation, is a comprehensive SEO strategy that aims to increase a website’s visibility and ranking across different search…
In this article you will learn what Entity Home Maintenance is, why it is important and how you can achieve optimal results with an appropriate Entity Home Maintenance strategy. What is Entity Home Maintenance in Digital Brand Management? The focal point for managing managing the digital presence of your brand (person, company, podcast etc) is…
What You Will Learn How managing your Knowledge Panel will help you control what you show on Google and remove the need for a digital marketing strategy. I am now 100% confident that people will see what I want to show (not what Google wants to show) when I tell them to Google my name!…
Most people don’t really consider the fact that a Knowledge Panel will look VERY different across countries, not to mention languages. This is an interesting question and a a HUGE hidden problem for international companies that Kalicube® can easily solve. In this article you’ll see the massive variations from country to country and language to…
