Always here to help
Jason Barnard is an award-winning entrepreneur, innovator, author and keynote speaker
Entity-based search is a search engine process that interprets queries by understanding the real-world entities (people, companies, concepts) and their factual relationships, rather than just matching keywords.
Published on SearchEngineJournal March 11, 2021 (Jason Barnard) Google’s Knowledge Graph algorithm currently updates every 2 to 3 weeks, affecting 60-80% of entities. Here’s what SEOs need to know. Like the core algorithm, Google’s Knowledge Graph periodically updates. But little has been known about how, when, and what it means - until now. I believe…
Published on Marketmuse January 28, 2021 (Stephen Jeske) Everything you wanted to know about brand SERPs but were afraid to ask. Jason Barnard (The Brand SERP Guy®) sat down with MarketMuse co-Founder Jeff Coyle to talk shop. After the show, Jason spent time in an ask-me-anything session in our Slack Community, The Content Strategy Collective…
published on sitechecker november 17, 2020 (ivan palii) jason barnard is an author, speaker, international digital marketing consultant who specializes in brand serps. he hosts a marketing podcast and invites leading experts as rand fishkin, joost de valk, bill slawski, john mueller. jason also teaches brand serp optimization to students at Kalicube®.pro. he is a…
The guest today was a musician in the 1990s and once gave his voice to a blue cartoon dog. However he is not Dave McCormack from Custard. He is Jason Barnard, digital native and SERPS expert who now calls Paris his home. This is is the show to share with your colleagues, in this episode…
The Future of SEO: Understanding, Credibility, & Deliverability Published on Semrush December 03, 2020 by Jason Barnard When someone searches on google (or bing), they express a problem they are seeking to solve or a question they need the correct answer to. the “raison d’être” of google and bing has always been to guide their users…
How the Bing Q&A / Featured Snippet Algorithm Works Published on SearchEngineJournal April 22, 2020 by Jason Barnard How does Bing extract the best answer to any question from the hundreds of billions of pages on the web? Find out here. In today’s post, we get the low-down from Ali Alvi Q&A / featured snippet…
SMX West conference held on 19-20 February 2020 at the San Jose McEnery Convention Center San Jose, California. Jason was not part of the official speaker lineup. Instead, he spent his time in the hallways and breakout areas where meaningful industry conversations tend to unfold. During the event, he conducted informal interviews with several experts….
Weekly Wisdom With Jason Barnard: Knowledge Graph for Brands Published on SEMrush December 17, 2019 by Jason Barnard Hi, I am Jason Barnard, and welcome to Weekly Wisdom. This week, I will discuss how to get your brand into Google’s Knowledge Graph. Here is a quick intro. What Is the Knowledge Graph? A very simplistic explanation…
In November 2019, Jason Barnard, CEO and founder of Kalicube, delivered a session under the SMX Munich banner.His participation was also highlighted in a dedicated feature by Swydo, which provided additional background on his work and perspective at the time. You can read that interview here: SMX Munich Speaker Spotlight: Jason Barnard, Brand SERP Expert….
Search Marketing Summit Sydney 2019 set the stage for an industry pivot The Search Marketing Summit (SMX) Sydney, held from May 7-10, 2019 and organized by No Drama Media, brought together leading search and digital marketing practitioners from Australia, New Zealand, and the Asia-Pacific region. Recognized as Australia’s premier event for intermediate to advanced search…
At the Digital Olympus Conference, held in Wrocław, Poland on April 5, 2019, Jason Barnard, CEO and founder of Kalicube, presented a visionary talk that quietly reshaped how we think about Search Engine Optimization. His presentation, “How to Help Google Make Sense of a Chaotic, Unstructured Web,” wasn’t just about search engines - it was…
The 10th edition of SEO Campus Paris took place on March 28-29, 2019 at L’Usine in Saint-Denis, just outside Paris. The landmark event gathered more than 600 SEO professionals, digital marketers, and search experts from across the Francophone world. The two-day conference featured 48 talks and 24 technical workshops, covering topics such as SEO, content…
