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Jason Barnard is an award-winning entrepreneur, innovator, author and keynote speaker
An Entity Description is a comprehensive, fact-based summary of a brand entity - including its history, offerings, and key personnel - structured specifically to be understood by AI algorithms and presented on platforms like a Knowledge Panel.
In this article you will learn what an Entity Executive Summary is, why it is important in Entity SEO and how to write a hugely powerful “at-a-glance 40 word summary” of any Entity. What is an Entity Executive Summary? An entity is a thing (person, company, podcast, book, music artist, etc.). The Entity Executive Summary…
Where Does Google Get the Knowledge Panel Description? About 65% of Knowledge Panel Descriptions are from Wikipedia and 20% of Knowledge Panels do not contain a description. The remaining 15% of descriptions are taken from sources that Google sees as Authoritative and Trustworthy for the entity. Outside Wikipedia, sources vary enormously but sites such as…
In this article you will learn how Schema Markup helps with SEO, Brand SERP optimisation and Knowledge Panel management. What is a Schema Markup in SEO? Schema Markup is a type of structured data that can be added to the HTML code of a website to provide search engines with information about the content of…
What are Google’s Knowledge Graph Verticals? Google has multiple Knowledge Graph Verticals. Many people think only of the Main Knowledge Graph (which at Kalicube® we also call the Knowledge Vault). There are, however, multiple Knowledge Graph Verticals including Google Podcasts, Google Maps, Google Books, Google Scholar. At Kalicube we have identified these distinct ways:…
Simple Definition of Entity Description An Entity is a thing (person, company, podcast, book, musical artists etc). The Entity Description is a summary that describes who the Entity is, what it does and which audience it serves. In SEO, the Entity Description is used to provide Google with the important information directly. See below for…
What You Will Learn In this article, you’ll learn how to write a description of an entity (person, company, podcast, music group, product…) that will help with Entity Optimisation, a Knowledge Panel and SEO (especially E-A-T in SEO). Why Writing an Optimised Entity Description is Important An effective Entity Description (what is an Entity Description?)…
Why Should You Manage Your Entity Online Intentionally Without Delay? - Kalicube® Knowledge Nuggets In this video, entrepreneur and CEO of Kalicube, Jason Barnard raises the concerning function in the Knowledge Graph, which was included in the May 2024 Google Leak. He warns us about the potential consequences of leaving your entity solely in the…
Managing People Also Search For and Related Searches Jason Barnard speaking: Hi and welcome! People Also Search For and Related Searches. Unfortunately, these are almost impossible to control or even significantly influence. This lesson contains mostly an explanation of how they work and the tips and techniques we currently know. We are working hard analysing the…
How to Change Information in a Knowledge Panel Jason Barnard speaking: Hi and welcome. Huge question: how do you change information in a Knowledge Panel? There are multiple ways to do this, but my number one rule here is to remember that the algorithms ultimately decide, as you’ll see. Jason Barnard speaking: So, long term, you need…
Jason Barnard speaking: Hi there. This lesson is all about joining the dots using Schema.org Markup. This is the geeky way to join the dots. It is very powerful. So if you can do it this way, you will definitely have an advantage over using just a great description and links in the page. It also…
Jason Barnard speaking: Hi and welcome. You need corroboration from relevant first, second, and third party authoritative sites. There is a simple but important distinction between first, second, and third party corroboration. Jason Barnard speaking: First party is any web page you control. Corroboration on these has a very fast rate of diminishing returns. By that, I…
Jason Barnard speaking: Hi and welcome. After the Entity Home, the second most important thing is the entity description. This might seem surprising. Most people think that Schema Markup is the most important thing, but it is actually only fourth on the list. Jason Barnard speaking: Since the very beginning back in 1998, Google has been text…
