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Jason Barnard is an award-winning entrepreneur, innovator, author and keynote speaker
Entity Management is the process of strategically controlling and shaping the online information about a named entity - such as a person, company, or concept - to ensure its accurate and authoritative representation by search engines and AI Assistive Engines.
On July 8, 2025, Jason Barnard, CEO and founder of Kalicube, joined members of the Entrepreneurs’ Organization (EO) for a private lunch and forum discussion at Rue de la Convention, 75015 Paris, France. This gathering created a rare space for entrepreneurs to speak freely about the challenges and growth related to business, personal life, and…
Published on jasonbarnard.com June 17, 2025 by Jason Barnard TL;DR Generative Engine Optimization (GEO) isn’t a trend. It’s the new baseline. For 20 years, the SEO industry focused on blue links - ranking pages for keywords and chasing clicks. Kalicube took a different path. While others optimized for search snippets, we engineered for search understanding. From 2015, we…
May 22-23, 2025 at Le Serpent à Plumes, Jason Barnard joined a private gathering hosted by the Entrepreneurs’ Organization (EO) Paris Chapter at Le Serpent à Plumes, an intimate art-filled café tucked in Place des Vosges, on May 22-23, 2025. What unfolded that night was more than a networking event; it was a reminder of…
Why Modern Online Reputation Management Must Cover All Three Types of Research (and Be Proactive, Not Just Reactive) Published on kalicube.com May 11, 2025 by Jason Barnard AI has changed the ORM landscape Online Reputation Management used to be relatively straightforward. You worried about your Google results when someone searched your name. If something negative popped up, you’d…
Yes, Google uses information from the Knowledge Graph in its Search Generative Experience Results. Google’s Knowledge Graph provides information for Search Generative Experience results. Google displays a small card titled “From Google: Google’s Knowledge Graph provided information for this overview.” An example is shown below. Manual research by the Kalicube® Team indicate that, as at October…
Main talking points include: In this episode, Pete and Jeff were super honoured to pick the brains of Branded SERP guru, Jason Barnard. In a conversation that covered a myriad of topics, the main talking points include: Listen here: 030 - The Brand SERP Guy®, Jason Barnard or 030 - The Brand SERP Guy®, Jason…
How Will Your Brand Stay Relevant in an AI-Driven World? - Kalicube® Knowledge Nuggets In this video, entrepreneur and CEO of Kalicube, Jason Barnard discusses the impact of AI-generated content on E-E-A-T and emphasizes the importance of careful and intentional entity management. He highlights the importance of self-determination in a world of AI, where machines…
Webinar: E-A-T in Google Search, Google Discover, and Beyond with Lily Ray, Loren Baker, and Jason Barnard In this expert-led discussion, Jason Barnard brought together two of the most influential voices in modern SEO to unpack how E-A-T has evolved into a central pillar of Google’s understanding of content quality, authority, and trust. December 2,…
Jason Barnard speaking: Hi, and welcome. You might think that all Knowledge Panels are directly linked to Google’s Main Knowledge Graph, which we can also call the Knowledge Vault. This isn’t the case. Knowledge Panels are triggered by multiple vertical Knowledge Graphs in Google’s ecosystem. Jason Barnard speaking: Outside the Main Knowledge Graph, the most obvious example…
June 20,2019 - Jason Barnard, CEO and founder of Kalicube, attended the European Search Awards in Budapest, Hungary, in 2019, providing insights into Assistive Engine Optimization (AIEO) and the nuances of Digital Brand Control™. The conversation with Anders Hjorth, which was spontaneously recorded outside the conference venue, became a powerful and lasting piece of content…
