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Jason Barnard is an award-winning entrepreneur, innovator, author and keynote speaker
Featured Snippets in Google, also referred to as “direct answer” or “the answer box,” are short answers provided by Google immediately on the Search Engine Results Page (SERP). This is a practical attempt by Google to easily provide the most relevant answer to the user’s search query in a simple way right at the top of the SERP, thus avoiding the need to visit a website.
In this article you will learn what Google’s Whole Page Algorithm is, why it is important, how it works, why intent is key and and how you can incorporate it into your SEO strategy. What is the Whole Page Algorithm in SEO? Google and Bing have many algorithms for their SERPs (Search engine Results Pages)….
Bing Chat uses a combination of ChatGPT (an AI language model developed by Open AI) and the Bing search engine results to provide a user with a summary of the best information on the SERP. Through a series of algorithmic processes, Bing Chat can serve users the information they need quickly. This removes the need…
originally published on semrush december 23, 2020 (jason barnard) what is seo (search engine optimization)? seo is the art and science of convincing search engines, such as google, yahoo, and bing to recommend your content as the best answer to a user’s search query. jason barnard if you want search engines to feature your content in…
What You Will Learn What is the Brand SERP Tipping Point and Why Is It Important? You know when you have reached Brand SERP Tipping Point: adding information to your Knowledge Panel, creating Knowledge Panels for related entities and managing your Brand SERP becomes very, very simple, reasonably fast and very reliable. That tipping point…
In this article you will learn why optimising for different SERP Features on Google is important, techniques you can use to optimise for SERP Features (Rich Elements), how the work you do will (easily) improve Google’s presentation of your brand in its SERPs and the wins you’ll get in SEO and digital brand management. SERP…
In SEO circles we talk a lot about Machine Learning. What is the actual process involved? Here is a simple 1 minute explanation that helps demystify! The Three Ingredients of Machine Learning The Three Steps of Machine Learning in Google Search Human-Defined Features for the Machine Learning Algorithms The Google engineer tells the Machine Learning…
What is Entity Maturity in SEO? Entity Maturity is the degree of understanding, and in particular the confidence in that understanding, that Google has gained over time. It is a measure of how well an entity is established in Google’s Knowledge Algorithms and ultimately its Knowledge Graph. At Kalicube we track Entity Maturity using data…
Originally Published on SEMrush December 17, 2019 (Jason Barnard) Hi, I am Jason Barnard, and welcome to Weekly Wisdom. This week, I will discuss how to get your brand into Google’s knowledge graph. Here is a quick intro. What is the knowledge graph? A very simplistic explanation is that it is an encyclopedia for machines that…
In this article, you will learn more about Knowledge Cards (SERP Feature), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Knowledge Cards in SEO? Simple Definition of Knowledge Cards (SERP Feature) on Google Knowledge Cards on Google provide users with an immediate facts-based answer to a search query. They typically contain…
In this article, you will learn more about Featured Snippets, their importance for SEO and how they contribute to Brand SERP Optimisation. What are Featured Snippets in SEO? Simple Definition of a Featured Snippet Featured Snippets in Google, also referred to as “direct answer” or “the answer box,” are short answers provided by Google immediately…
originally published on search engine journal august 18, 2021 (jason barnard) new insights on how google search ranking works plus the concept of the serp as a product and how it plays a role in seo. on google’s july 29th search off the record podcast, gary illyes explained how rich elements get their place in the search…
Originally Published on SEMrush June 05, 2020 (Jason Barnard) What is semantic HTML5? Semantic HTML5 refers to the use of specific HTML tags that provide clear indications of the role and significance of content within a webpage. If you know a little about HTML, you will know that HTML tags are (mostly) used to format…
