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Jason Barnard is an award-winning entrepreneur, innovator, author and keynote speaker
A Featured Snippet is a special box at the top of Google’s search results page that directly answers a user’s question with a summary extracted from a webpage, including a link to that page.
Published on jasonbarnard.com April 7, 2025 by Jason Barnard “Why aren’t decision-makers seeing the real me online?” As an entrepreneur, the hard truth is this: a huge part of your success depends on how well machines understand you. Every day, AI-powered platforms like ChatGPT, Perplexity, and Google Gemini are deciding whether you’re worth recommending, featuring, or even mentioning…
Article by Jason Barnard, published by Search Engine Land Actionable insights for optimizing your digital presence across search engines, AI platforms and emerging technological ecosystems. The AI revolution is transforming the search landscape rapidly, leaving traditional SEO tactics struggling to keep up. The article “SEO reality check: 13 hard-hitting truths you need to hear” outlined the challenges we’re facing in…
In this episode, Mike speaks to Jason Barnard, CEO of Kalicube. Using cutting-edge Brand SEO, he shapes brands on Google to reflect a growth-driven vision. Jason unpacks strategies for controlling your brand story in Google and all of the AI engines so you can take full control of your online reputation, be easily found by…
Published on Search Engine Land (Jason Barnard) Learn how to leverage knowledge panels, E-E-A-T and niche notability to become a top recommended solution in Google search. In this article, you will learn how to leverage the eight main factors that will get your company (or yourself) explicitly recommended by Google’s knowledge algorithms in search. The target…
Published on Search Engine Land (Jason Barnard) Learn the key parts of a brand SERP and ways to guide Google to show the information you want your audience to see. A brand SERP is the results Google serves when a user searches for your brand name. A digital strategy is how a brand positions itself across the online…
Published on SearchEngineJournal February 28, 2022 (Jason Barnard) Since the introduction of universal search in 2007, the SERPs have become increasingly rich. Use this to make your site more visible on Google. The secrets behind the Google algorithm and its ranking factors have been the subject of heated debate for almost a quarter of a century. For most of that time,…
originally published on search engine journal august 18, 2021 (jason barnard) new insights on how google search ranking works plus the concept of the serp as a product and how it plays a role in seo. on google’s july 29th search off the record podcast, gary illyes explained how rich elements get their place in the search…
Originally Published on Similar Web August 9, 2021(Jason Barnard) Want to increase your search traffic exponentially? Search engine optimization (SEO) is all about playing the long game. Getting results can take time (and requires keyword research tools). But beyond that, a few core elements are often overlooked that you can use to your advantage. In this article, I’ll…
With featured snippets, video boxes, image boxes, local results, and all the other rich elements, deliverability becomes more complex and more important. In this video, Jason Barnard talks about deliverability as something beyond blue links. He also shares ways you can make your content more deliverable. Video by: No Hacks Marketing. Guest: Jason Barnard. June 14, 2021.
Getting Your Entity Into Google’s Knowledge Vault Jason Barnard speaking: Hi. As you have seen in previous lessons, Google has multiple Knowledge Graph Verticals including Google Books, Google Maps, and the Web Index. Its current problem is that these verticals struggle to talk to each other horizontally. They need to use a lookup table with only…
How a Knowledge Panel Is Built Jason Barnard speaking: Hi and welcome. One thing that is often overlooked is how Google actually builds a Knowledge Panel. As we have seen, a presence in the Knowledge Vault or one of the Knowledge Graph verticals is the starting point. Each of these verticals, including the Knowledge Vault, attributes…
Jason Barnard speaking: People Also Ask. What’s the situation? Across all its SERPs, Google is pushing People Also Ask very hard. Why is that? Well, when someone searches on Google, they’re expressing a problem for which they’re looking for a solution or a question for which they want the answer. Bear in mind that every search…
