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The revenue lost when AI Assistive Engines recommend competitors instead of your brand in comparison and consideration queries at the middle of the funnel (MOFU).

Jason Barnard uses Ghost Tax to quantify the revenue hemorrhage at MOFU - when a potential customer asks an AI "What are the best options for X?" and your brand is not in the response. You are a ghost in the conversation. The AI recommends competitors not because they are better, but because their Cascading Confidence is higher - the algorithms were trained better. The Ghost Tax is paid in deals you lose at the comparison stage: the customer considered alternatives the AI suggested and never evaluated you. Unlike the Doubt Tax (where the AI knows you but hesitates), the Ghost Tax means the AI actively routes revenue to competitors.

MOFU revenue loss when AI recommends competitors instead of you. Maps to Credibility (C) dimension and Zero-Risk Year Phase 2. The customer compared - and the AI excluded you from the comparison.