Always here to help
Jason Barnard is an award-winning entrepreneur, innovator, author and keynote speaker
A Google SERP (Search Engine Results Page) is the page of results that Google displays in response to a user’s search query.
What is Knowledge Panel Hopping? Knowledge Panel Hopping is a Google game we play at Kalicube® based on the six degrees of Kevin Bacon. According to Wikipedia, “Six Degrees of Kevin Bacon, or Bacon’s Law, is a game in which players challenge each other to randomly select an actor and then connect him or her…
In SEO circles we talk a lot about Machine Learning. What is the actual process involved? Here is a simple 1 minute explanation that helps demystify! The Three Ingredients of Machine Learning The Three Steps of Machine Learning in Google Search Human-Defined Features for the Machine Learning Algorithms The Google engineer tells the Machine Learning…
What are SERP Features (Rich Elements) on a Google SERP? Since its launch (in 1998), every time you use Google to search for something, such as your favourite artist or a shoe brand, it shows a SERP (Search Engine Results Pages) containing blue links to websites that answer your question. Over the last decade or…
In this article you will get a definition of Google’s Knowledge Graph, where the information comes from, and how to leverage it for your SEO performance. What is a Knowledge Graph? Google’s Knowledge Graph is a knowledge base of facts about the world. Google uses its Knowledge Graph in many of its algorithms across many…
In this article, you will learn more about Entity Boxes (Entity Carousels), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Entity Boxes (Entity Carousels) in SEO? Simple Definition of Entity Boxes (Entity Carousels) Entity Boxes (Entity Carousels) in Google SERP (Search Engine Results Page), labelled as Related Searches, appear when…
What is a Map Pack in SEO? Simple Definition of a Map Pack in SEO A Map Pack in Google SERP (Search Engine Results Page) appears in the middle or near the top of the SERP and shows the location of several local businesses or places in Google Maps in relation to the user’s search…
What Is a Google Knowledge Panel? A Google Knowledge Panel is a search results feature that provides a concise summary of information about an Entity such as a company, person, or brand collected by Google from a variety of credible sources. It is Google’s understanding of the facts about your Entity. At Kalicube, we call…
In this article, you will learn more about Related Searches (SERP Feature), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Related Searches in SEO? Simple Definition of Related Searches (SERP Feature) Related Searches on Google are located at the bottom of the Search Engine Results Page (SERP) and show users possible search queries…
In this article, you will learn more about YouTube Boxes (YouTube Carousels), their importance for SEO and how they contribute to Brand SERP Optimisation. What are YouTube Boxes (YouTube Carousels) in SEO? Simple Definition of YouTube Boxes (YouTube Carousels) A YouTube Box (YouTube Carousel) is a carousel of the most recent videos from your brand’s YouTube…
In this article, you will learn more about Podcast Boxes (Podcast Carousels), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Podcast Boxes (Podcast Carousels) in SEO? Simple Definition of a Podcast Box (Podcast Carousel) A Podcast Box (Podcast Carousel) in Google SERPs (Search Engine Results Page) displays a collection of…
In this article, you will learn more about Product Boxes (Popular Product Carousels), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Product Boxes (Popular Product Carousels) in SEO? Simple Definition of Product Boxes (Popular Product Carousels) A Product Box (Popular Product Carousel) in Google SERPs (Search Engine Results Page) displays…
What Are People Also Search For Text Boxes (People Also Search For Carousels) in SEO? Simple Definition of the People Also Search For Text Box (People Also Search For Carousel) The People Also Search For Text Box (People Also Search For Carousel ) in the Google SERP (Search Engine Results Page) appears when the user…
