Horizontal Knowledge Panel Cards

A brand’s Horizontal Knowledge Panel Cards are visually distinct, card-like rich elements that appear in a horizontal carousel on a Brand SERP, showcasing specific, related information or entities connected to the main brand entity.

Articles By

How to Optimize Your Company’s Google Knowledge Panel
ByJason Barnard April 4, 2025January 6, 2026

How to Optimize Your Company’s Google Knowledge Panel Published on Search Engine Land April 4, 2025 by Jason Barnard Knowledge Panel cards are now live for corporate entities. Learn what’s new, how to trigger them, and why they’re key to brand visibility. For the last three years, Google has been focusing on person entities. That just…

Read More How to Optimize Your Company’s Google Knowledge Panel