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Jason Barnard is an award-winning entrepreneur, innovator, author and keynote speaker
Image Boxes are a SERP feature that displays a collection of images relevant to a user’s search query, often appearing for brand or person searches.
Google is evolving into a multimedia answer engine When users search for a TV show or a comedian, the results they see often include embedded videos and other multimedia features. Google is no longer just a text-based information retrieval system - it has become a multimedia results engine. These multimedia elements are called Rich Elements…
Business Talk with Jason Barnard Published on The Times of Israel November 22, 2021. Joseph J. Sherman Israeli companies dedicate tremendous resources to building successful digital presences, including content, social media, and advertising. Impressively Israeli Start-Ups and Scale-Ups have developed many innovative companies in the space. However, amidst this success, I have seen how many…
Originally Published on Similar Web August 9, 2021(Jason Barnard) Want to increase your search traffic exponentially? Search engine optimization (SEO) is all about playing the long game. Getting results can take time (and requires keyword research tools). But beyond that, a few core elements are often overlooked that you can use to your advantage. In this article, I’ll…
With featured snippets, video boxes, image boxes, local results, and all the other rich elements, deliverability becomes more complex and more important. In this video, Jason Barnard talks about deliverability as something beyond blue links. He also shares ways you can make your content more deliverable. Video by: No Hacks Marketing. Guest: Jason Barnard. June 14, 2021.
here are some of the things you are going to learn today: - jason’s secret sauce to learning anything quickly and how you can apply it, too - why talent x perseverance + a tiny bit of luck were the keys to his successes & yours too - why you should care about your brand…
Getting Your Knowledge Panel to Show on Your Brand SERP Jason Barnard speaking:Â Hi and welcome. As we’ve seen, many entities have Knowledge Panels, but they don’t necessarily trigger on the Brand SERP. Question is how to get your Knowledge Panel to show on your Brand SERP. Jason Barnard speaking:Â First case is that if there is…
How a Knowledge Panel Is Built Jason Barnard speaking:Â Hi and welcome. One thing that is often overlooked is how Google actually builds a Knowledge Panel. As we have seen, a presence in the Knowledge Vault or one of the Knowledge Graph verticals is the starting point. Each of these verticals, including the Knowledge Vault, attributes…
Jason Barnard speaking:Â Drowning negative and imperfect results using content you partially control. What’s the situation? Here’s a bad result you want to drown and in your list of leapfrogger content to work on, there’s a page you partially control. What can you do to push that content up your Brand SERP, leapfrog the negative content,…
Jason Barnard speaking:Â Drowning imperfect and negative results. Finding the opportunities. Now, what’s the situation? You have a negative or imperfect result on page one that you haven’t managed to improve or feel it’s too difficult to improve. Here’s a couple of examples. You’ve tried contacting them, talking to them, seeing their point of view,…
Jason Barnard speaking:Â Twitter Boxes. Why are they important and how do you get them? The situation: Twitter feeds directly into Google, Twitter tweets right into Google’s ear. That means anything that you put on there is injected directly into the brain of Google. This Brand SERP is a bit dull. Twitter Boxes make it look…
Jason Barnard speaking:Â Image Boxes. What’s the situation? Approximately 25% of Brand SERPs contain Image Boxes and they bring multiple advantages. If the image is a good quality, it brings a big visual plus to your Brand SERP. It’s a lovely opportunity for strong visual branding and a great way to communicate a solid brand message….
Jason Barnard speaking:Â How ranking works. The situation: when you’re doing SEO, it’s really, really important to understand the mechanisms behind Google’s ranking system. I call it Darwinism in Search and you’ll see why. This is something that Gary Illyes from Google told me in May 2019 and it makes so much sense. Jason Barnard speaking: At…
