Knowledge Extraction Algorithm

Knowledge Extraction Algorithm

Description
Google’s process of identifying, validating, and extracting facts about entities from content, with a strong preference for structured data.
The Knowledge Extraction Algorithm definition
This is Google's process of identifying, validating, and extracting facts about entities from content, with a preference for structured data and clearly formatted information.
How Jason Barnard uses Knowledge Extraction Algorithm definition
We build digital assets so the algorithm can easily find, extract, and verify the facts we want it to know. This includes using schema.org markup and corroborated repetition.
Why Knowledge Extraction Algorithm matters to digital marketers
Google extracts information; it doesn't read like a human. If your content isn't formatted to be extractable, it's useless to the machine. Understanding this algorithm is how you teach AI to present your brand accurately.
Posts tagged with Knowledge Extraction Algorithm

Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era

I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...

AIAI Assistive Restrictive EnvironmentsAI Brand Result+256 more
May 24, 2025 Jason Barnard

Engine, Bot, and Algorithm: What you need to Know

What is the difference between “Search Engine,” “Bot,” and “Algorithm”? “Search Engine,” “Bots,” and “Algorithm” are often used interchangeably, but they have specific definitions and applications in search engines and...

AIBingBrand+38 more
May 5, 2025 Jason Barnard

Google’s Knowledge Algorithms - What You Need to Know

What are Google’s Knowledge Algorithms? Google’s Knowledge Algorithms are responsible for curating information for its Knowledge Graphs (its machine-readable encyclopaedias) and Knowledge Panels (the visible representation of those “encyclopaedias”  in...

BrandBrand SERPCredibility+20 more
May 5, 2025 Jason Barnard

Google’s Knowledge Extraction Algorithm - What You Need to Know

What is Google’s Knowledge Extraction Algorithm? Google’s Knowledge Extraction Algorithm attempts to structure data collected by GoogleBot so that it can annotate the information before putting the information in Google’s...

EntityGoogleGoogle’s Knowledge Extraction Algorithm+8 more
May 5, 2025 Jason Barnard

Google’s Knowledge Panel Algorithm - What You Need to Know

What is Google’s Knowledge Panel Algorithm? Google’s Knowledge Panel Algorithm determines what can be shown in the Knowledge Panel of an Entity on Google’s SERPs. Kalicube® has identified three Knowledge...

BrandCompanyCompany Knowledge Panel+14 more
May 5, 2025 Jason Barnard

Google’s Knowledge Vault Algorithm - What You Need to Know

What is Google’s Knowledge Vault Algorithm? Google’s Knowledge Vault Algorithm adds fact to the Main Knowledge Graph (aka the Knowledge Vault). Kalicube has identified three Knowledge Algorithms of Google that...

AmazonAuthoritative SourcesEntity+13 more
May 5, 2025 Jason Barnard

The Knowledge Panel Course: The Google Knowledge Extraction Algorithm

The Google Knowledge Extraction Algorithm Jason Barnard speaking: Hi and welcome. The Knowledge Extraction Algorithm is part of the crawling and indexing process. We can consider that it is part of...

EntityEntity HomeFar+11 more
Apr 21, 2021 Jason Barnard

The Knowledge Panel Course: The Three Google Knowledge Algorithms

Jason Barnard speaking: Hi and welcome. You now know how a Knowledge Panel is built, which vertical Knowledge Graphs are available to you, and how to get into the Knowledge Vault....

Authoritative SourcesBrandEntity+17 more
Apr 21, 2021 Jason Barnard
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