Knowledge Graphs
Knowledge Graphs
Description
Structured databases of entities, attributes, and relationships used by Google, Bing, and AI systems to understand and represent real-world concepts.
The Knowledge Graphs definition
Knowledge Graphs are structured databases of entities, attributes, and relationships used by Google, Bing, and AI systems to understand real-world concepts. They form the semantic memory layer of search and AI.
How Jason Barnard uses Knowledge Graphs definition
We optimize for Knowledge Graph inclusion by defining the Entity Home, creating consistent signals, and repeating key facts across first, second, and third-party sources.
Why Knowledge Graphs matters to digital marketers
Knowledge Graphs determine who gets a Knowledge Panel, who gets recommended by AI, and which entities show up in carousels and AI summaries. If you're not in the graph, you're invisible in entity-first search.
Posts tagged with Knowledge Graphs
Always Ahead of the Curve: How Jason Barnard Quietly Rewrote the Rules of Digital Identity
Published on USA Today July 18 2025 (author of this article is Wyles Daniel) Long before he became ‘The Brand SERP Guy®,’ Jason Barnard was just another boy growing up in rural Yorkshire,...
The Brand Control Crisis: How Google & AI Are Changing Marketing Forever
What do Google, ChatGPT, and other AI models say when someone asks about you or your business? Are you in control of that narrative? Jason Barnard, “The Brand SERP Guy®”...
The Brand Control Crisis: How Google & AI Are Changing Marketing Forever
What do Google, ChatGPT, and other AI models say when someone asks about you or your business? Are you in control of that narrative? Jason Barnard, “The Brand SERP Guy®”...
Navigating the New Search Paradigm: Kalicube’s Foundational Leadership in Generative Engine Optimization
TL;DR Generative Engine Optimization (GEO) isn’t a trend. It’s the new baseline. For 20 years, the SEO industry focused on blue links – ranking pages for keywords and chasing clicks....
Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
The Simple 3 Part Secret for Answer Engine Optimization (ChatGPT, Perplexity, Google Gemini and Google Learn About)
All Answer Engines / AI Assistants are built using just three technologies All three technologies use the same data source: the web. These technologies are the “Algorithmic Trinity”. Kalicube’s Simple...
Algorithmic Darwinism: Why Only the Fittest Content Survives in AI and Search
When Charles Darwin introduced the concept of natural selection, he explained how species survive by developing traits that increase their fitness. Today, that same principle applies - not to biology,...
Which LLM Chatbots Should You Optimize For (SEO)
Over the last two years, clients and colleagues have been panicking: “Is ChatGPT killing Google?” It’s a fair question – but the wrong one. Here’s what’s actually happening: chatbots like...
Knowledge Sources in Entity SEO: What you need to Know
What are Knowledge Sources in Entity SEO? Knowledge Sources generally refer to databases, websites, documents, or other resources that contain information about an entity (person, place, company, podcast, etc). In...
The Kalicube Process Gives You SEO Results
What is The Kalicube Process™? The Kalicube Process™ is a set of steps designed by Kalicube Pro™ to educate search engines about a business’s Brand. It is a strategy that...
Google Knowledge Graph Algorithm Updates and Volatility
What is Google’s Knowledge Graph? Google’s Knowledge Graph is a machine-readable encyclopedia of facts Google understands about the world. Google has multiple knowledge graphs, including Google Maps, Google Books, Google...
Knowledge Panel Sprouts on Google: What You Need to Know
In this article you will learn what a Knowledge Panel Sprout is, why they are important, and how you can grow a sprout into a blossoming, information-rich Knowledge Panel on...
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