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Jason Barnard is an award-winning entrepreneur, innovator, author and keynote speaker
Knowledge Panel Management is the ongoing process of actively influencing the information Google displays in a brand’s Knowledge Panel to ensure it is accurate, comprehensive, and positive.
What Is Topical Authority in SEO? Topical authority in Search Engine Optimisation (SEO) refers to a demonstrated level of expertise and knowledge in a particular field or topic. It is the degree to which search engines such as Google or Bing recognize an Entity (people, music groups, podcasts, companies, authors, etc.) as an expert source…
What is Google’s Knowledge Vault? Simple definition of the Knowledge Vault The Google Knowledge Vault is Google’s principal Knowledge Graph. The database stores information that is considered facts by Google’s knowledge Algorithms. As of October 2023, the Vault contained over 1,600 billion facts (figure updated from previous march 2023 figure). Since it is a machine-readable…
Bing Chat uses a combination of ChatGPT (an AI language model developed by Open AI) and the Bing search engine results to provide a user with a summary of the best information on the SERP. Through a series of algorithmic processes, Bing Chat can serve users the information they need quickly. This removes the need…
What are the benefits of a Knowledge Panel? A Google Knowledge Panel is a search results feature that provides a concise summary of information about an Entity such as a company, person, or brand collected by Google from a variety of credible sources. It is Google’s understanding of the facts about your Entity. Having your…
What does “Doing a Disney” mean? “Doing a Disney” refers to a Brand SERP where a brand has complete control over all the blue links on the first page of the search engine results page (SERP). This includes blue links from different domains, all owned by the same company. “Doing a Disney” is a term…
What is the difference between “Search Engine,” “Bot,” and “Algorithm”? “Search Engine,” “Bots,” and “Algorithm” are often used interchangeably, but they have specific definitions and applications in search engines and internet technology. Consider the context of your discussion to ensure the meaning is clear to your audience when using the terms. Here is a comprehensive…
In this article you‘ll learn about the different types of structured data that are helpful in SEO (Search Engine Optimisation), why you should be using each different type of structured data and you’ll get some examples of the most important HTML5 elements for SEO. What is Structured Data in the Context of SEO? Structured data…
In this article you will learn what Google’s Whole Page Algorithm is, why it is important, how it works, why intent is key and and how you can incorporate it into your SEO strategy. What is the Whole Page Algorithm in SEO? Google and Bing have many algorithms for their SERPs (Search engine Results Pages)….
In this article you will learn what a Knowledge Panel Sprout is, why they are important, and how you can grow a sprout into a blossoming, information-rich Knowledge Panel on your Brand SERP. What is a Knowledge Panel Sprout? A Knowledge Panel Sprout is a small Knowledge Panel on a Google SERP that contains only…
What is a Knowledge Panel Card in SEO? A Knowledge Panel Card is an important development in Google Knowledge Panels since they cover a large amount of SERP Real Estate, it also takes up a lot of real estate in the Knowledge Panel on the Brand SERP. As you can see in the image below,…
What is a Dominant Entity in SEO? A Dominant Entity is the entity that Google prioritises on a Google search for a Named Entity with an ambiguous name. When multiple Entities share a name and each has a Knowledge Panel, Google will only show one Knowledge Panel in the Right Rail on the Brand SERP….
In this article, you will learn about The Kalicube Process™ for getting and managing a Google Knowledge Panel for a doctor. At Kalicube, we have triggered thousands of Knowledge Panels and understand how to best manage this. This experience has allowed us to develop a simple process that works for everyone. The Kalicube Process for…
