11 Things Brands Still Get Wrong About Authenticity (And How to Get It Right)
Extract from: 11 Things Brands Still Get Wrong About Authenticity (And How to Get It Right) published on Rolling Stone Culture Council January 7, 2026 In an era where consumers can spot performative messaging from a mile away, “authenticity” has become one of the most overused and misunderstood ideas in branding. Too often, companies mistake relatability for honesty…