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Jason Barnard is an award-winning entrepreneur, innovator, author and keynote speaker
In SEO circles we talk a lot about Machine Learning. What is the actual process involved? Here is a simple 1 minute explanation that helps demystify! The Three Ingredients of Machine Learning The Three Steps of Machine Learning in Google Search Human-Defined Features for the Machine Learning Algorithms The Google engineer tells the Machine Learning…
What is Knowledge Panel Spam? Knowledge Panel Spam is a practice whereby people trigger and manage Knowledge Panels using techniques that do not comply with Google’s guidelines. The definition of Knowledge Spam (that triggers these Knowledge Panels) is content designed to trick the Knowledge Algorithms and that is not helpful to users or people. So…
What is BrandTech? A simple definition of BrandTech. Branding Technology (also known as BrandTech) is a set of software solutions used by brand managers, PR agents, online reputation experts, marketers and business owners leverage to plan, execute, and measure their work on digital brand management. BrandTech tools are used to automate or otherwise streamline branding…
This is quite a debate! There are pros and cons to both unique brand names and keyword-focussed brand names. Keywords in a brand name can help with ranking, but have the downside that when your audience googles your brand name, they can’t find you. A unique brand name will mean that when your audience googles…
originally published on search engine journal august 18, 2021 (jason barnard) new insights on how google search ranking works plus the concept of the serp as a product and how it plays a role in seo. on google’s july 29th search off the record podcast, gary illyes explained how rich elements get their place in the search…
Published on Oncrawl May 31, 2018 (Jason Barnard) What is Machine Learning? The following quotes really sum it up. More fluid“Machine learning is something new under the sun: a technology that builds itself.”Pedro Domingos More intuition“Machine learning is as much art as it is science. It’s like cooking - yes, there’s chemistry involved but to…
What are Artificial Intelligence and Machine Learning? Artificial Intelligence is a technology where a computer aims to perform tasks that otherwise a human would need to do. What is considered to be Artificial Intelligence changes over time - what was considered to be AI in 1980, is no longer considered to be AI today (watch the video…
Originally Published on SearchEngineJournal April 15, 2020 (Jason Barnard) Learn how Bingbot works during the discovery, crawling, extracting and indexing stages from Fabrice Canel, Bing’s Principal Program Manager. Here’s a recap of my interview with “Bingbot boss” Fabrice Canel (officially: Bing’s Principal Program Manager). Canel is in charge of discovering all the content on the web, selecting…
Show some love or send your feedback What happens when AI knows more about you than you control? Jason Barnard, CEO of Kalicube, reveals the hidden forces shaping how search engines and AI systems represent us online - and why taking control is now an existential necessity. Most professionals don’t realize they’re losing opportunities daily…
Show some love or send your feedback (https://www.buzzsprout.com/twilio/tex…) What happens when AI knows more about you than you control? Jason Barnard, CEO of Kalicube, reveals the hidden forces shaping how search engines and AI systems represent us online - and why taking control is now an existential necessity. Most professionals don’t realize they’re losing opportunities…
You deserve to dominate search and AI Kalicube® gets you the search results you deserve. You deserve a rich, authoritative Knowledge Panel on Google. You deserve to have your name appearing consistently across every major AI: ChatGPT, Perplexity, Gemini, CoPilot, Siri, and more. Wherever decision-makers are asking questions, you show up as the trusted solution….
Published on jasonbarnard.com April 10, 2025 This content was created by Google Gemini Deep Research in answer to the prompt “Who are the world’s leading experts in Google Knowledge Panels on Google”Researched again and rewritten July 14th 2025 I. Introduction: The Knowledge Panel as a Cornerstone of Digital Authority The Google Knowledge Panel (KP) has evolved far…
