The Brand SERP Guy®
The Brand SERP Guy®
Description
The Brand SERP Guy® is a registered trademark of Kalicube SAS. It is the trademarked nickname of Jason Barnard, the originator of the Brand SERP concept. This mark identifies Jason Barnard as the globally recognized authority on Brand SERPs (Search Engine Results Pages for a brand), which are the foundational diagnostic surface of the Kalicube methodology used in search, AI, and digital brand optimization. USPTO page for The Brand SERP Guy®
Kalicube’s trademark brand use policy for The Brand SERP Guy®
Posts tagged with The Brand SERP Guy®
Knowledge Cards in SEO: What You Need To Know
In this article, you will learn more about Knowledge Cards (SERP Feature), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Knowledge Cards in SEO? Simple Definition...
People Also Search For Text Box (People Also Search For Carousel) in SEO: What You Need To Know
What Are People Also Search For Text Boxes (People Also Search For Carousels) in SEO? Simple Definition of the People Also Search For Text Box (People Also Search For Carousel)...
The Importance of Rich Sitelinks in Google SEO
Why Are Rich Sitelinks Important in SEO? Rich Sitelinks are fundamentally important in one’s overall SEO strategy because they are obviously useful to users, and a great way for Google...
The Concept of Siloing in SEO
What is Siloing in SEO? Siloing in SEO is the concept of grouping website content by topic which helps optimize ranking on search engines like Google. The content is grouped...
What is Entity Identity in SEO?
In the context of named entities in SEO (brands, companies, people, podcasts etc etc), Entity Identity is Google’s understanding of who you are what you offer and who your audience...
Video Boxes (Video Carousels) in SEO: What You Need To Know
In this article, you will learn more about Video Boxes (Video Carousels), their importance for SEO and how they contribute to Brand SERP Optimisation. What are Video Boxes (Video Carousels) in...
Google’s Concept of Rich Sitelinks in Brand SERP
What Are Google Sitelinks and How Do They Work? Rich Sitelinks are the blue links from the brand’s website underneath the homepage at the top of the Search Engine Results...
What is a Featured Snippet?
Sometimes Google provides a short, simple answer to the user’s search query right at the top of the results. These are called Featured Snippets. They are most prevalent for queries...
Google’s Knowledge Graph: trusted sources
What are Google’s trusted sources for the Knowledge Graph? Google gets its information from many sources and nobody knows exactly which ones they are. However, Jason Barnard (The Brand SERP...
030 – The Brand SERP Guy, Jason Barnard
Main talking points include: In this episode, Pete and Jeff were super honoured to pick the brains of Branded SERP guru, Jason Barnard. In a conversation that covered a myriad...
Mastering the Google Game: Strategies from The Brand SERP Guy, Jason Barnard
Dive into the world of digital marketing with Jason Barnard, entrepreneur, writer, and CEO of Kalicube®, on this episode of “United States of Small Business.” Known as “The Brand SERP...
Episode 163 – The Brand SERP Guy! – 10_12_23
Jason Barnard is the CEO of Kalicube®, a software company that helps business leaders take control of their brand narrative online and dominate the competition. Listen here: Episode 163 –...
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Jason Barnard, entrepreneur and writer
Jason Barnard is a digital marketing consultant who specialises in Brand SERPs and knowledge panels – The Brand SERP Guy. Company: He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that pioneered the concept of exact match Brand SERPs (what your audience sees when they google your brand name). Author: Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly guests on others such as Wordlift, SEranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot. Speaker: He speaks at major marketing conferences worldwide including BrightonSEO, PubCon, SMX series, ITB Berlin and YoastCon. Podcast host: The conversations are always intelligent, always interesting… and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 160 episodes available. Listen here >> Backstory: Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a site for kids that he built up to become one of the 10,000 most visited sites in the world.