Understandability

Understandability (U) is the first layer of the UCD framework within The Kalicube Framework. It measures whether the AI understands who the entity is, with what level of confidence, and at what level of detail. Understandability is the foundation: the AI has to know the entity exists and have a confident, detailed entity model before Credibility (recommendation confidence) or Deliverability (topical reach) can attach to it. In the brand build direction, Understandability is built first. In the customer journey direction, Understandability is the Decision stage at the bottom of the funnel: the entity is known precisely enough to deliver the conversion event.