Zero-Click Reputation
Zero-Click Reputation
Factual definition
Zero-Click Reputation is a brand’s perceived credibility and authority that is formed entirely on a search engine results page or within an AI-Generated Response, without the user ever clicking through to a website.
Posts tagged with Zero-Click Reputation
Chunks, Passages and Micro-Answer Engine Optimization Wins in Google AI Mode
Article by Jason Barnard, published by Search Engine Land Google’s AI Mode synthesizes answers from multiple background queries. Here’s how to optimize content passages for inclusion in AI responses. The best CRM...
Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era
I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 - before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before...
Related Pages:
No pages found for this tag.