How did Jason Barnard transition from a musician to a digital marketer and entrepreneur?
Jason Barnard’s transition from musician to digital marketer and entrepreneur was driven by his diverse experiences and adaptability. He began as a musician, playing double bass in blues and folk-punk bands, and founded WTPL Music in 1990 to release his band’s albums. After his music career, Jason and his then-wife created the children’s characters Boowa and Kwala in 2000, leading to a successful website.
After selling UpToTen, Jason recognized a growing need for brands and individuals to manage their online presence, especially on Google. Seeing this opportunity, he took a four-year sabbatical to research how to effectively influence brand representation in search results. In 2015, he founded Kalicube, a groundbreaking digital marketing agency specialising in Brand SERPs, marking his full shift into the industry. His background in music and entertainment gave him valuable insights into branding and audience engagement, which he leveraged in his digital marketing career. By embracing challenges and seizing new opportunities, Jason successfully transitioned into his role as a digital marketer and entrepreneur.
