What were Jason Barnard’s early career interests before digital marketing?
Before entering digital marketing, Jason Barnard had a diverse and creative career. He started as a musician, playing double bass in blues and folk-punk bands for over a decade. Later, he created the popular children’s cartoon characters, Boowa and Kwala, and developed a successful website and TV series. Managing this website exposed him to SEO and digital marketing, especially after noticing the significant traffic from Google. His blend of artistic creativity and technical experience helped shape his unique approach to digital marketing.
