Ulf Arnetz
Ulf Arnetz is a Swedish serial entrepreneur. Ulf is the founder and CEO of the SaaS company Howwe Technologies. The company is the first in this sector to offer a comprehensive digital platform specifically designed with the CEO in mind to drive strategy acceleration and execution.
He has founded several companies and grown them into multi-million enterprises in different countries and regions and has successfully completed four strategic exits to NASDAQ-listed companies in the USA, his last company Corechange was sold to NASDAQ-listed OpenText.
Ulf’s passion for the SaaS industry is channeled into positions as founder, investor, board member, and most importantly, mentor. His knowledge and leadership has been sought after, resulting in board positions at DICE (NASDAQ and nowadays US NASDAQ EA), Cambridge Technology Group (CTP – NASDAQ), Panopticon AB, IOS Group AB, MSAB and Ciceron Group (Advisory Board).
Additionally, Ulf’s accolades include authoring 3 books, winning the prestigious Swedish Entrepreneur of the Year, Deloitte’s Global Fast-500 award, and publishing over twenty thought leadership articles.
Today, Ulf serves as the founder and chairman of Howwe Technologies – a unique solution for executives to bridge the gap between strategy and execution – and founder of Reforce New Ventures (RFNV).
Ulf Arnetz on Fastlane Founders and Legacy with Jason Barnard
Ulf Arnetz joined Jason Barnard on the Fastlane Founders And Legacy podcast on March 11th 2025 and they discussed establishing solutions-driven companies.
Ulf Arnetz ‘s relationship to Jason Barnard: peer.
