Kristine Schachinger #SEOisAEO

3 Common Misconceptions about E-A-T #SEOisAEO with Kristine Schachinger at #pubcon

Google don’t look at author. They look at entities. Google don’t look at accuracy of facts. Kristine uses Omegas as an example as to why. Then why linking out is so important. I expound my topic layer theory. They don’t use NLP, they use NLU. Which is why we need Schema.org… and we end up with a sulky robot on crutches