Barry Schwartz #SEOisAEO

Evergreen Googlebot #SEOisAEO with Barry Schwartz at #SMXLondon

An episode that is fresh news – ironically about evergreen Googlebot :) Its implications for crawling, Javascript rendering. A bit of a chat about what the User Agent is likely to be. Martin Splitt gets a mention for his mythbusting videos. Then onto Google Discover and content / ads on their homepage taking Google away from ‘the do-no-evil Google way’. And a bit of a chat about the ‘disappearing spam team’. Barry beautifully catches me out with my own comment about being careful not to generalising from a specific example. We end with Larry Page setting himself up for a fall back in 1999. Recorded at SMX London 21 May 2019.