Amy comes from the offline marketing world – having started back in advertising in the 90s, we have a great conversation about how relevant traditional marketing is to SEO/AEO. We get interrupted by the (very tuneful) Federation Bells in Birrarung Marr park, but quickly get back on track (well, Amy does). In the old days it was all very simple. And it still is, when you dig down to the root of what we are trying to do – connect to customers. Many companies looking to market online today are quickly overwhelmed, but they need not be. Amy gives great insights into how to gently and effectively bring offline businesses online. Back to basics, get excited about traditional marketing and put the heart back into marketing. Brilliant!