Topic Clusters (Laurence O’Toole with Jason Barnard)

Laurence O’Toole with Jason Barnard at SEOcamp Paris 2019

Laurence O’Toole talks with Jason Barnard about topic clusters.

Lemons, solar panels, prams, garden accessories… the topics Laurence likes to talk about are quite varied. According to him, Google is getting increasingly good at identifying authority within specific topics to a very granular degree. Big data is allowing Authoritas to get an inside view. Very enjoyably brilliant from Laurence. Hats off, sir !

Helpful Resources About Topic Clusters

Stop Talking about Keyword Intent and Focus on What We Can Implement – Advanced SEO Automation Techniques
Google Question Hub – Is it Useful for SEO?

Jason BARNARD

https://jasonbarnard.com

Jason Barnard is an entrepreneur, writer and CEO of Kalicube, a digital marketing agency and groundbreaking software company based in France. Jason is also a digital marketer known as the "The Brand SERP Guy." Jason’s first book, “The Fundamentals of Brand SERPs for Business,” was published in 2022