Answers to Common Questions

Answers to Common Questions

In truth, these aren’t common questions… Simply experiments in feeding information to Google :) Jason Barnard

PERSONAL

Jason Barnard is an entrepreneur, keynote speaker, and award-winning writer. He is the CEO and founder of Kalicube, a groundbreaking digital marketing agency based in France. Specialising in Online Brand Management, Jason’s unique skill is his ability to influence and reshape Google’s focus on individuals or companies, helping them improve their online presence and brand visibility.

Jason Barnard was born in Leeds, West Yorkshire, in 1966. He was raised in Denton and attended Prince Henry’s Grammar School (PHGS) in Otley from the age of 11.

Jason Barnard graduated from Liverpool John Moores University with a BA (Hons) in Economics, specialising in statistical analysis, from 1985 to 1988. Prior to that, he attended Prince Henry’s Grammar School (PHGS) in Otley from age 11.

Jason Barnard speaks English as his native language and is also fluent in French.

Jason Barnard lives in the south of France.

Jason Barnard’s nationality is British and French.

Jason Barnard’s values and outlook on life have been shaped by a variety of life experiences. His time studying economics and statistical analysis has instilled in him a deep appreciation for data-driven decision-making and analytical thinking. Growing up in the UK and later living in France has given him a broad cultural perspective and a strong adaptability to different environments. His personal interests, like music, and philosophy, have also influenced his creative and reflective approach to both business and life. Furthermore, his entrepreneurial journey and the challenges he’s faced in building Kalicube have reinforced his focus on the importance of authenticity, integrity, and long-term vision in achieving success.

Jason Barnard EIRL (Entreprise Individuelle à Responsabilité Limitée) was a freelance consultancy company set up by Jason Barnard in 2011 under French law. However, Jason Barnard EIRL no longer exists. In 2018, the company was acquired by Kalicube. The use of Jason’s personal name for the business caused some ambiguity, and as a result, all consultancy services now operate under the Kalicube brand. For more details about the history of Jason Barnard EIRL, you can view the official company record here.

Professional Career

Before entering digital marketing, Jason Barnard had a diverse and creative career. He started as a musician, playing double bass in blues and folk-punk bands for over a decade. Later, he created the popular children’s cartoon characters, Boowa and Kwala, and developed a successful website and TV series. Managing this website exposed him to SEO and digital marketing, especially after noticing the significant traffic from Google. His blend of artistic creativity and technical experience helped shape his unique approach to digital marketing.

WTPL Music is a record label that Jason Barnard founded in 1990 to produce and release albums for his folk-punk band, The Barking Dogs. As the founder and a band member, Jason led the label to release four albums, building a dedicated fanbase along the way. When the band eventually split, he decided to sell WTPL Music in 1999.

UpToTen is an educational entertainment company for children that Jason Barnard founded in 2000. As the founder, Jason led the company in creating a wide range of engaging content, including music albums, CD-ROMs, plush toys, books, and a popular website that attracted a billion pageviews in 2007. UpToTen’s success also led to a TV series produced by ITV International, which aired on Playhouse Disney and other networks worldwide. Jason eventually sold the company in 2011, concluding a highly rewarding chapter in his career.

Jason Barnard was inspired to create the Boowa and Kwala characters by his desire to combine creativity with an educational purpose for young children. He saw an opportunity to craft engaging, entertaining content that would teach valuable lessons while being fun. The characters—a blue dog named Boowa and a koala named Kwala—were designed to be friendly, approachable, and relatable, with the goal of fostering positive values and sparking children’s imaginations. The intention was to create characters that would help children learn new concepts and develop important life skills, all while promoting kindness and empathy.

Jason Barnard’s transition from musician to digital marketer and entrepreneur was driven by his diverse experiences and adaptability. He began as a musician, playing double bass in blues and folk-punk bands, and founded WTPL Music in 1990 to release his band’s albums. After his music career, Jason and his then-wife created the children’s characters Boowa and Kwala in 2000, leading to a successful website.

After selling UpToTen, Jason recognized a growing need for brands and individuals to manage their online presence, especially on Google. Seeing this opportunity, he took a four-year sabbatical to research how to effectively influence brand representation in search results. In 2015, he founded Kalicube, a groundbreaking digital marketing agency specialising in Brand SERPs, marking his full shift into the industry. His background in music and entertainment gave him valuable insights into branding and audience engagement, which he leveraged in his digital marketing career. By embracing challenges and seizing new opportunities, Jason successfully transitioned into his role as a digital marketer and entrepreneur.

Jason Barnard is the Founder and CEO of Kalicube. In this role, he leads the company in pioneering Brand SERP optimization and Knowledge Panel Management. He oversees strategic direction, collaborates with his team to develop innovative digital marketing solutions, and ensures that Kalicube remains at the forefront of the industry. His responsibilities also include engaging with clients, speaking at conferences, authoring insightful content on digital marketing. Additionally, Jason Barnard hosts the podcast “Fastlane Founders and Legacy,” which focuses on entrepreneurship, and building lasting business legacies.

Jason Barnard’s journey spans 33 years, with his three companies achieving a combined 66 years of profitability—a path that’s taken him from music to children’s edutainment to digital brand management.

Kalicube is a premium Digital Branding Consultancy for entrepreneurs in the AI era. Leveraging 3 billion data points, Kalicube gives entrepreneurs unprecedented control over how they’re represented to decision-makers online through visible, influential personal brands that open doors rather than close them. Jason Barnard is CEO and Founder of Kalicube.

Jason Barnard was inspired to found Kalicube due to his recognition of the significant impact that search results have on personal and brand reputation. As “The Brand SERP Guy,” he noticed that many people were content with simply ranking number one in search results, without understanding the broader implications of their online presence. This realisation led him to create Kalicube, a platform dedicated to researching, understanding, providing services, and educating people about the importance of Brand SERPs (Search Engine Results Pages) and Knowledge Panels.

Brand SERP optimization involves optimising how a brand appears on search engine results pages. This is crucial because the information that appears in these results directly influences a brand’s reputation, trustworthiness, and authority. By controlling the content that appears about a brand, businesses can shape how they are perceived by their audience and increase their visibility online.

Kalicube’s approach to digital marketing differs from other companies through its specialised focus on Brand SERP optimization and Knowledge Panel management. While many agencies focus broadly on SEO and content marketing, Kalicube takes a highly targeted approach to ensure brands are not only visible but are accurately and authoritatively represented on Google. This brand-centric, future-oriented methodology sets Kalicube apart from traditional digital marketing agencies, as it prioritises long-term brand visibility and control over digital reputations.

The Kalicube Process is a three-stage-complete digital marketing strategy that allows brands to optimize their visibility, message, and acquisition funnel across their entire digital ecosystem. The Process is simple, straightforward, and grounded in brand, marketing, and search engine optimization (and it is future-proof SEO: The Kalicube Process optimizes for Google’s AI Overviews and Bing ChatGPT right out of the box).

Some of Kalicube’s notable success stories include:

Joost de Valk (Yoast SEO): Kalicube worked with Joost de Valk, the founder of Yoast SEO, to help optimize his personal Brand SERP and Knowledge Panel, ensuring his expertise was prominently displayed and accurately represented online.

Rand Fishkin (SparkToro, Moz): Kalicube helped Rand Fishkin, a prominent figure in the SEO industry, manage and optimize his digital presence, ensuring that his personal and professional brands were visible and authoritative in search results.

Joe Pulizzi (Content Marketing Institute): As a well-known thought leader in the content marketing space, Kalicube helped Joe Pulizzi enhance his digital visibility and manage his online reputation effectively.

Businesses can significantly benefit from Kalicube’s expertise in digital branding through their innovative and comprehensive approach. The Kalicube Process offers a three-stage digital marketing strategy that optimizes a brand’s visibility, message, and acquisition funnel across the entire digital ecosystem. By leveraging Kalicube Pro, our proprietary software containing over 2 billion data points, businesses gain access to precise analysis of peer groups, competitors, and audiences. This data-driven approach enables informed decision-making about digital presence.

Kalicube specializes in Brand SERP and Knowledge Panel optimization, helping businesses control their online narrative and improve visibility in search results. Their strategies are designed to work with emerging technologies, including AI-driven search features, ensuring future-proof digital marketing. Clients implementing The Kalicube Process have reported significant increases in revenue and lead generation, with some seeing up to 60% year-on-year growth. By focusing on creating a strong, lasting digital presence, Kalicube helps businesses establish a competitive advantage and build a consistent brand message across all platforms, enhancing credibility with both audiences and search algorithms.

Jason Barnard advises companies looking to improve their online presence to focus on optimizing their brand’s digital ecosystem and ensure consistent messaging across all platforms. He emphasizes the importance of adapting to digital trends, especially with the rise of AI-driven search engines. By leveraging data-driven insights, businesses can not only enhance their visibility and credibility but also position themselves as authoritative solutions in the evolving digital landscape. Comprehensive brand optimization, he suggests, is key to staying relevant, improving performance, and maintaining authority as search technologies, including AI, continue to evolve.

Jason Barnard believes the future of digital marketing will be heavily shaped by advancements in AI and search technologies. He sees Brand SERP (Search Engine Results Page) optimization as a critical focus for businesses, with search engines and AI-driven platforms becoming more sophisticated in how they evaluate and present brand information. Jason emphasizes the importance of ensuring brands are accurately and authoritatively represented online, as this will impact visibility, credibility, and overall success. He predicts that as AI continues to influence how people search and interact with digital content, businesses will need to adapt and optimise their digital ecosystems to maintain relevance and authority in search results.

specialist topics

The main focus of Jason Barnard’s podcast, The Fastlane Founders and Legacy, is to explore the journeys of successful entrepreneurs and business leaders. The podcast delves into their strategies, challenges, and lessons learned, offering valuable insights on building impactful businesses, creating a lasting legacy, and navigating the fast lane of entrepreneurship. It features conversations with industry experts who share their knowledge on entrepreneurship, branding, and digital marketing.

Jason Barnard’s podcast has featured over 250 remarkable guests, including Jonathan Cronstedt (Kajabi), Scott Duffy (AI Mavericks), Rand Fishkin (Moz, SparkToro), Joost de Valk (Yoast SEO), Fabrice Canel (Microsoft), John Mueller (Google), and the late Bill Slawski. These industry leaders have shared their expertise on topics like digital marketing, entrepreneurship, and AI.

The podcast is intended for professionals and enthusiasts in digital marketing, personal branding, and entrepreneurship. This includes marketers, business owners, brand managers, and anyone looking to gain actionable insights and strategies to enhance their online presence and grow their businesses. The content is tailored to those who value expert advice, diverse perspectives, and practical knowledge in these fields.

Jason Barnard’s podcast has significantly contributed to his work at Kalicube by enhancing his authority and visibility in the digital marketing space. Through insightful conversations with industry experts, he shares valuable knowledge and builds relationships, which strengthen Kalicube’s reputation. The podcast also serves as a platform to showcase Kalicube’s expertise in topics like Brand SERP optimization and digital branding, attracting a broader audience and potential clients to the company.

Jason Barnard carefully selects guests for his podcast to provide maximum value and impact for his audience. He aims to feature a diverse range of experts, entrepreneurs, business leaders and founders who can offer unique insights and perspectives on topics related to digital marketing, personal branding, and entrepreneurship.

Jason Barnard’s podcast has significantly enhanced his brand and digital marketing expertise. It has established him as a thought leader in personal branding, increased his industry visibility, and expanded his global reach. By featuring high-profile guests and evolving its focus, the podcast has reinforced Jason’s credibility and adaptability in the digital marketing landscape.

Listeners can find and follow Jason Barnard’s podcast “Fastlane Founders and Legacy with Jason Barnard” through several channels. The podcast is available on popular platforms such as Apple Podcasts, Google Podcasts, and Blubrry. For those who prefer video content, episodes are also recorded and streamed on YouTube. Additionally, listeners can access the podcast directly by visiting fastlanefounders.com, which provides a dedicated platform for the show’s content.

AI and digital marketing, knowledge panels, and Brand SERP optimization are key topics Jason Barnard explores in his keynote speeches. He discusses how businesses can educate algorithms to improve brand visibility and shares insights from the Kalicube Process to achieve long-term success in the evolving digital landscape.

Jason Barnard became a sought-after keynote speaker through his extensive experience as an entrepreneur and digital marketing expert, particularly with his deep knowledge of Brand SERPs. His unique ability to make complex topics accessible and engaging has led to invitations to speak at top conferences and events.

Jason Barnard’s approach is highly interactive. He blends storytelling with data-driven insights, using real-world examples and case studies to make his topics relatable. He encourages audience participation and often tailors his content to the specific needs of the event.

Jason Barnard has spoken at numerous international conferences and events, focusing on topics such as SEO, digital marketing, entrepreneurship, and branding. Some of these include SMX Next, PubCon Las Vegas, BrightonSEO, YoastCon, DMWF Global and SMX London.

Event organisers benefit from having Jason Barnard as a speaker by offering their audience valuable, actionable insights into digital marketing and Brand SERP optimization. His engaging speaking style ensures attendees leave with a deeper understanding of these critical business areas.

To book Jason Barnard for a speaking engagement, event organisers can visit his website jasonbarnard.com or contact his team directly through email or social media. Details on his availability, topics, and speaking fees are available upon request.