James Brockbank #SEOisAEO YoastCon

James Brockbank with Jason Barnard at YoastCon 2019

James Brockbank talks with Jason Barnard about the challenges of digital PR campaigns.

  • Links are like nuclear waste.
  • Links have less value than before penguin.
  • PBNs no longer work.
  • Mentions have no value.
  • Relevant links are gold

Google are simply sending us a red herring by saying that we should stop focussing on links, so says James Brockbank. In this really enjoyable conversation, James shares some great examples of linkbuilding and gives his 6 point list for creating content that will get those valuable links.

Oh, and apparently, Kim Kardashian works less than a day to earn what the average Brit earns in a year !

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