Topical Authority in SEO: What You Need To Know
What Is Topical Authority in SEO? Topical authority in Search Engine Optimisation (SEO) refers to a demonstrated level of expertise and knowledge in a particular field or topic. It is…
Google’s Knowledge Vault: What You Need To Know
What is Google’s Knowledge Vault? Simple definition of the Knowledge Vault The Google Knowledge Vault is Google’s principal Knowledge Graph. The database stores information that is considered facts by Google’s…
ChatGPT on Bing / Bing Chat Search: How Does it Work?
Bing Chat uses a combination of ChatGPT (an AI language model developed by Open AI) and the Bing search engine results to provide a user with a summary of the…
How the New Google Generative AI in Google Search will Affect Brand SERPs
How do you think Brand SERP will be impacted by the new Google search announced at Google IO? Question (from Mark A Preston): How do you think Brand SERP will…
beginner’s in-depth guide to search engine optimization and how it works
originally published on semrush december 23, 2020 (jason barnard) what is seo (search engine optimization)? seo is the art and science of convincing search engines, such as google, yahoo, and bing…
What to do if your Knowledge Panel disappears
It can be frustrating if your Knowledge Panel disappears. Here are a few things you can do to get it back. How to get back your Knowledge Panel Build Google’s…
Knowledge Panels: The Benefits You Need To Know
What are the benefits of a Knowledge Panel? A Google Knowledge Panel is a search results feature that provides a concise summary of information about an Entity such as a…
E.E.A.T in SEO: A Simple Explanation
What is E.E.A.T? E.E.A.T is an SEO concept based on trustworthiness introduced by Google into search algorithms as a way to assess the quality and credibility of a website. It…
“Doing a Disney” on Google: What You Need To Know
What does “Doing a Disney” mean? “Doing a Disney” refers to a Brand SERP where a brand has complete control over all the blue links on the first page of…
Structured Data for SEO: What You Need to Know
In this article you‘ll learn about the different types of structured data that are helpful in SEO (Search Engine Optimisation), why you should be using each different type of structured…
Why Invest in Brand Search?
Investing in brand search is essential because it enhances brand perception, increases visibility, and improves overall online presence. It plays a significant role in how potential and existing clients perceive…
The Whole Page Algorithm in SEO: What You Need to Know
In this article you will learn what Google’s Whole Page Algorithm is, why it is important, how it works, why intent is key and and how you can incorporate it…