With Jason Barnard… Podcast

Digital Marketing Podcast

“With Jason Barnard…” is a leading podcast series in the digital marketing space produced by Kalicube and hosted by The Brand SERP Guy, Jason Barnard. 

About:

The podcast slogan: the smartest people in marketing talk to Jason Barnard about topics they know inside out. The conversations are always intelligent, always interesting and always fun!

The Guests:

Over the first three seasons, the podcast has featured over 160 amazing guests including Cindy Krum, Barry Schwartz, Rand Fishkin, Eric Enge, Joost de Valk, Aleyda Solis and Bill Slawski.

The Topics:

Jason and his guests discuss a wide variety of marketing and digital marketing topics that may seem disparate at first glance, but actually fit together in the context of this podcast series. From technical SEO to copywriting, from knowledge panels to influencer marketing, from Machine Learning to social media, from branding to conversion rate optimisation, from user experience to Google’s Knowledge Graph, from databases to design and on and on and on!

The Host:

As the name of the podcast suggests Jason Barnard hosts the series, but he is also the director! Jason (widely known as the Brand SERP Guy) has worked in digital marketing for over 20 years. Read more here https://jasonbarnard.com

Backstory:

The podcast was originally called #SEOisAEO, but the name changed in 2020 when Jason decided to broaden the range the topics covered on the podcast. For the first year and a half, the episodes were recorded face to face at major digital marketing conferences around the world including SMX London, YoastCon, CopyCon and Digital Olympus. However in June 2020, the recordings moved online as an offshoot of the Kalicube Tuesdays livestream series. More about Kalicube Tuesdays.

A full list of episodes and guests

• Season 1
  • 1.1 Are PWAs the future, or just a fad (Aleyda Solis with Jason Barnard) – Aleyda Solis
  • 1.2 What does Baidu do better than Google? (Véronique Duong with Jason Barnard) – Véronique Duong
  • 1.3 Search & Shopping – where are we going in ads? (Anders Hjorth with Jason Barnard) – Anders Hjorth
  • 1.4 What do you do when SEO and CRO conflict? (Will Critchlow with Jason Barnard) – Will Critchlow
  • 1.5 Focus on Amazon in AEO (Dan Saunders with Jason Barnard) – Dan Saunders
  • 1.6 Where is WordPress with Google’s support? (Joost de Valk with Jason Barnard) – Joost de Valk
  • 1.7 Four Horsemen of the Apocalypse (Rand Fishkin with Jason Barnard) – Rand Fishkin
  • 1.8 SEO and AEO in a world without websites (Jono Alderson with Jason Barnard) – Jono Alderson
  • 1.9 The Present and Future of Visual Search (Kristopher Jones with Jason Barnard) – Kristopher Jones
  • 1.10 Measuring Reputation (Regine le Roux with Jason Barnard) – Regine le Roux
  • 1.11 The Challenges of Digital PR campaigns (James Brockbank with Jason Barnard) – James Brockbank
  • 1.12 Conversational and conversion copy (Kate Toon with Jason Barnard) – Kate Toon
  • 1.13 Trust building without links (Arnout Hellemans with Jason Barnard) – Arnout Hellemans
  • 1.14 Pagespeed, Sitespeed, Lighthouse and HTTP/2 (Fili Wiese with Jason Barnard) – Fili Wiese
  • 1.15 Patents and entities in search since 1999 (Bill Slawski with Jason Barnard) – Bill Slawski
  • 1.16 Topic Clusters (Laurence O’Toole with Jason Barnard) – Laurence O’Toole
  • 1.17 Smart Social Media Strategies (Craig Campbell with Jason Barnard) – Craig Campbell
  • 1.18 Build Your Personal Brand (Deepak Shukla with Jason Barnard) – Deepak Shukla
  • 1.19 Google’s Business Model (Gennaro Cuofano with Jason Barnard) – Gennaro Cuofano
  • 1.20 What do Fraggles Mean for Mobile-First Indexing? (Cindy Krum with Jason Barnard) – Cindy Krum
  • 1.21 Creating a Killer Digital Strategy (Judith Lewis with Jason Barnard) – Judith Lewis
  • 1.22 Bad Promotion Kills your Content It doesn’t need to (Alexandra Tachalova with Jason Barnard) – Alexandra Tachalova
  • 1.23 Chasing Quality over Quality Score (Navah Hopkins with Jason Barnard) – Navah Hopkins
  • 1.24 Making Your Twitter Truly Social (Viktoria Mamatova with Jason Barnard) – Viktoria Mamatova
  • 1.25 The Google Cookbook – Making Content Easy to Digest (Alexandra Tachalova with Jason Barnard) – Alexandra Tachalova
  • 1.26 Making it Internationally (Gianluca Fiorelli with Jason Barnard) – Gianluca Fiorelli
  • 1.27 Learning from our mistakes (Steven van Vessum with Jason Barnard) – Steven van Vessum
  • 1.28 SEO without traffic: the world of voice search, knowledge graph and brand (Hannah Thorpe with Jason Barnard) – Hannah Thorpe
  • 1.29 Link Building and Outreach (Joshua Hardwick with Jason Barnard) – Joshua Hardwick
  • 1.30 Tactics for Organic Traffic Growth (Lukasz Zelezny with Jason Barnard) – Lukasz Zelezny
  • 1.31 Unexpected Tricks for Building Links (Milosz Krasinski with Jason Barnard) – Milosz Krasinski
  • 1.32 The Semantic Web from 2000 to 2019, and Beyond (Andrea Volpini with Jason Barnard) – Andrea Volpini
  • 1.33 SEO on the Edge (Nils de Moor with Jason Barnard) – Nils de Moor
  • 1.34 How to thrive despite Imposter Syndrome (Robert Gerrish with Jason Barnard) – Robert Gerrish
  • 1.35 E-A-T – the how, the why and the what to do ! (Lily Ray with Jason Barnard) – Lily Ray
  • 1.36 On and Offline Marketing Combined (Amy Annetts with Jason Barnard) – Amy Annetts
  • 1.37 The 14K Trick – Ultra optimising for Mobile First (Chris Liversidge with Jason Barnard) – Chris Liversidge
  • 1.38 The Low down on International SEO (Felipe Bazon with Jason Barnard) – Felipe Bazon
  • 1.39 Big Changes in Local Search (Greg Gifford with Jason Barnard) – Greg Gifford
  • 1.40 Amazon as a (rather good) Marketing Channel (Eugene Levin with Jason Barnard) – Eugene Levin
  • 1.41 Context Clouds, Co-occurrence, Relatedness and BERT (Dawn Anderson with Jason Barnard) – Dawn Anderson
  • 1.42 Evergreen Googlebot (Barry Schwartz with Jason Barnard) – Barry Schwartz
  • 1.43 User intent and brand mentions (Razvan Gavrilas with Jason Barnard) – Razvan Gavrilas
  • 1.44 Image Search Versus Voice Search (Stewart Rogers with Jason Barnard) – Stewart Rogers
  • 1.45 How Bing Ranking Works (Nagu Rangan with Jason Barnard) – Nagu Rangan
  • 1.46 Google Bugbears and Gremlins (Simon Cox with Jason Barnard) – Simon Cox
  • 1.47 Brand is the only ranking factor (Ross Tavendale with Jason Barnard) – Ross Tavendale
  • 1.48 AI and ML in Google (Jeff Ferguson with Jason Barnard) – Jeff Ferguson
  • 1.49 Alphabet, Amazon, Facebook, Apple, and Microsoft (GAFAM) (Brad Geddes with Jason Barnard) – Brad Geddes
  • 1.50 DIY Marketing and the Empowerment Age (Anders Hjorth with Jason Barnard) – Anders Hjorth
  • 1.51 Philosophy in SEO and a bit of automation (Michael Motherwell with Jason Barnard) – Michael Motherwell
  • 1.52 The Slow Death of Javascript SEO (Bartosz Góralewicz with Jason Barnard) – Bartosz Góralewicz
  • 1.53 Grow Fast, Grow Global (Sarah Carroll with Jason Barnard) – Sarah Carroll
  • 1.54 Using Webinars for Marketing… specifically Influencer Marketing (Anton Shulke with Jason Barnard) – Anton Shulke
  • 1.55 Content Creation for Voice (Alina Ghost with Jason Barnard) – Alina Ghost
  • 1.56 Creating Content for the REAL Long Tail (Tim Soulo with Jason Barnard) – Tim Soulo
  • 1.57 Featured Snippets are Cool (Fernando Angulo with Jason Barnard) – Fernando Angulo
  • 1.58 A Day in the Life – Working at Google (John Mueller with Jason Barnard) – John Mueller
  • 1.59 Structured Data and Google (Kenichi Suzuki with Jason Barnard) – Kenichi Suzuki
  • 1.60 Crawl Budget and Speed (Chris Simmance with Jason Barnard) – Chris Simmance
  • 1.61 WordPress SEO and the new age of Gutenberg (Peter Mead with Jason Barnard) – Peter Mead
  • 1.62 Beating the Competition with Competitive Analysis (Nik Ranger with Jason Barnard) – Nik Ranger
  • 1.63 Google is the Enemy (Emily Potter with Jason Barnard) – Emily Potter
  • 1.64 Google Penalties Explained (Fili Wiese with Jason Barnard) – Fili Wiese
  • 1.65 The 5 Steps of Podcasting (David Bain with Jason Barnard) – David Bain
  • 1.66 Dancing With Google (Andrea Volpini with Jason Barnard) – Andrea Volpini
  • 1.67 The Truth About Attribution (hint, use Machine Learning) (Chris Liversidge with Jason Barnard) – Chris Liversidge
  • 1.68 Where is the War on New Hardware Technologies (Patrick Reinhart with Jason Barnard) – Patrick Reinhart
  • 1.69 Reviews in SEO Today and Tomorrow (Ric Rodriguez with Jason Barnard) – Ric Rodriguez
  • 1.70 Attention Deficit Disorder and PPC (Joel Bondorowsky with Jason Barnard) – Joel Bondorowsky
  • 1.71 How Google is Using Machine Learning (SEO and SEA) (Jeff Ferguson with Jason Barnard) – Jeff Ferguson
  • 1.72 Selling on Amazon – a More Pessimistic View (than Dan) (Paula Didone with Jason Barnard) – Paula Didone
  • 1.73 Structured Data, Ontologies, Commonsense Knowledge Graphs – Round Table (Martha Van Berkel, Robin Allenson and Dateme Tubotamuno with Jason Barnard) – Martha Van Berkel
  • 1.74 Schema Structured Data – the future of the web (Jono Alderson with Jason Barnard) – Jono Alderson
  • 1.75 Buying, Pimping and Monetising Websites (Liz Raad with Jason Barnard) – Liz Raad
  • 1.76 Google’s Reaction to the Link Tax (Andrea Volpini with Jason Barnard) – Andrea Volpini
  • 1.77 The Wider Lessons from Local SEO and Near Me Searches (Paul O’Donoghue with Jason Barnard) – Paul O’Donoghue
  • 1.78 Analysing the Web in Blocks, Chunks, Fraggles, Segments (Dixon Jones with Jason Barnard) – Dixon Jones
  • 1.79 The Ultimate Podcast Strategy (Craig Campbell with Jason Barnard) – Craig Campbell
  • 1.80 SEO for the Health Industry and our Ageing Population (Karina Tama-Rutigliano with Jason Barnard) – Karina Tama-Rutigliano
  • 1.81 Bing’s Crawling API and Solving Javascript (Fabrice Canel with Jason Barnard) – Fabrice Canel
  • 1.82 Human Centered Data Driven Content (Elmer Boutin with Jason Barnard) – Elmer Boutin
  • 1.83 Findability and Discoverability (John Paul (JP) Sherman with Jason Barnard) – John Paul Sherman
  • 1.84 3 Common Misconceptions about E-A-T (Kristine Schachinger with Jason Barnard) – Kristine Schachinger
  • 1.85 Looking After Your Brand SERPs (John Morabito with Jason Barnard) – John Morabito
  • 1.86 Getting Great Reviews for Your Brand (Thomas Ballantyne with Jason Barnard) – Thomas Ballantyne
  • 1.87 The Google Shaped Web (Barry Adams with Jason Barnard) – Barry Adams
  • 1.88 Growing a Digital Agency (James Norquay with Jason Barnard) – James Norquay
  • 1.89 How Music and Digital Marketing Relate to Each Other (Marty Weintraub with Jason Barnard) – Marty Weintraub
  • 1.90 A Wider View of Technical SEO (Paul Shapiro with Jason Barnard) – Paul Shapiro
  • 1.91 The Lowdown on E-A-T Strategy (Lily Ray with Jason Barnard) – Lily Ray
  • 1.92 Building Online Community (David Markovich with Jason Barnard) – David Markovich
  • 1.93 Why Voice Search is Important (Susan Westwater with Jason Barnard) – Susan Westwater
  • 1.94 Bias in the Knowledge Graph (Dixon Jones with Jason Barnard) – Dixon Jones
  • 1.95 Tech SEO Pays (Jennifer Hoffman with Jason Barnard) – Jennifer Hoffman
  • 1.96 SEO and Digital Marketing for Startups (Eric Wu with Jason Barnard) – Eric Wu
  • 1.97 The Cost of Doing Nothing (Jerry West with Jason Barnard) – Jerry West
  • 1.98 How Ranking Works at Bing (Frédéric Dubut with Jason Barnard) – Frédéric Dubut
  • 1.99 Moving from Print Press to Digital (Louisa Frahm with Jason Barnard) – Louisa Frahm
  • 1.100 Fraggles, and Beyond (Cindy Krum with Jason Barnard) – Cindy Krum
  • 1.101 Tricks for Content and Links Used by Search Engine Journal (Loren Baker with Jason Barnard) – Loren Baker
  • 1.102 Tricks to Play With Google Colaboratory (Hamlet Batista with Jason Barnard) – Hamlet Batista
  • 1.103 Why Brand Awareness is Important (Pamela Lund with Jason Barnard) – Pamela Lund
  • 1.104 SEO for Publishing with AOL (Simon Heseltine with Jason Barnard) – Simon Heseltine
  • 1.105 A Short History of SEO (Bruce Clay with Jason Barnard) – Bruce Clay
  • 1.106 Identifying Link Buying and PBNs (Jim Boykin with Jason Barnard) – Jim Boykin
  • 1.107 The Wonderful World of SaaS Startups (Paul Bongers with Jason Barnard) – Paul Bongers
  • 1.108 What is Microsoft’s business model? (Gennaro Cuofano with Jason Barnard) – Gennaro Cuofano
  • 1.109 Why use Captions and Subtitles for your Video (Ahmed Khalifa with Jason Barnard) – Ahmed Khalifa
  • 1.110 The myth of 7 touch points (Daniel Hunjas with Jason Barnard) – Daniel Hunjas
  • 1.111 The secrets of outsourcing as a one-person outfit (Lee Louis Gung with Jason Barnard) – Lee Louis Gung
  • 1.112 The secrets of building great ecommerce sites (Jason Mun with Jason Barnard) (Jason Mun with Jason Barnard) – Jason Mun
  • 1.113 The traffic light sales process (Daniel Hunjas with Jason Barnard) – Daniel Hunjas
• Season 2
  • 2.1 6 Steps to Bulletproof Your Video Shoot (Joyce Ong with Jason Barnard) – Joyce Ong
  • 2.2 How to Develop Your Personal Brand (Kate Toon with Jason Barnard) – Kate Toon
  • 2.3 With Jason Barnard The Convergence of SEO and Content (Eric Enge with Jason Barnard) – Eric Enge
  • 2.4 How to do Competitive Research Using Search (Purna Virji with Jason Barnard) – Purna Virji
  • 2.5 Practical Advice on Patents and Trademarks in Marketing (Rich Goldstein with Jason Barnard) – Rich Goldstein
  • 2.6 Bingbot: Discovering, Crawling, Extracting and Indexing – Fabrice Canel (Fabrice Canel with Jason Barnard) – Fabrice Canel
  • 2.7 How the Q&A / Featured Snippet Algorithm Works (Ali Alvi with Jason Barnard) – Ali Alvi
  • 2.8 How the Image and Video Algorithm Works at Bing With Jason Barnard (Meenaz Merchant with Jason Barnard) – Meenaz Merchant
  • 2.9 How the Whole Page Algorithm Works at Bing (Nathan Chalmers with Jason Barnard) – Nathan Chalmers
  • 2.10 When Marketing and SEO Collide (Mordy Oberstein with Jason Barnard) – Mordy Oberstein
  • 2.11 Video SEO for Both YouTube and Google (Aleyda Solis with Jason Barnard) – Aleyda Solis
  • 2.12 White Hat Affiliate Marketing (Dejan Mladenovski with Jason Barnard) – Dejan Mladenovski
  • 2.13 The Ins and Outs of User Experience (Mary Davies with Jason Barnard) – Mary Davies
  • 2.14 I Have a Podcast but Nobody is Listening Now What? (James Mulvany with Jason Barnard) – James Mulvany
  • 2.15 Strategic Live Streaming for Business Development (Dr Ai Addyson-Zhang with Jason Barnard) – Dr Ai Addyson-Zhang
  • 2.16 The Untapped Benefits of YouTube Most of us Miss (Bengü Atamer with Jason Barnard) – Bengü Atamer
  • 2.17 It’s easy Enough to Sell Retaining Customers is the Hard Part (David Avrin with Jason Barnard) – David Avrin
  • 2.18 The Golden Age of Influence Has Started Where is it Heading? (Neal Schaffer with Jason Barnard) – Neal Schaffer
  • 2.19 Standing Out From the Crowd Without Doing Anything Exceptional (Patrick M Powers with Jason Barnard) – Patrick M Powers
  • 2.20 Your Business Means Nothing if People Can’t Find You – Ryan Foland with Jason Barnard (Ryan Foland with Jason Barnard) – Ryan Foland
  • 2.21 Vetting Experts Through the Eyes of Google (Matthew Tenney with Jason Barnard) – Matthew Tenney
  • 2.22 Gaining Return on Relationship Whilst Being Good to People (Ted Rubin with Jason Barnard) – Ted Rubin
  • 2.23 The Knowledge Graph: Removing Wikipedia from the Equation (Rand Fishkin with Jason Barnard) – Rand Fishkin
  • 2.24 Consumer Behaviour and Attention Management (David Amerland with Jason Barnard) – David Amerland
  • 2.25 Google Discover and Other Push Features (Jes Scholz with Jason Barnard) – Jes Scholz
  • 2.26 SEO Without Link Building (Chase Reiner with Jason Barnard) – Chase Reiner
  • 2.27 How to Market an Equity Crowdfunding Push (Jason Fishman with Jason Barnard) – Jason Fishman
  • 2.28 Strategies to grow Your YouTube Channel (Tim Schmoyer with Jason Barnard) – Tim Schmoyer
  • 2.29 Updating content as an SEO strategy (Danny Goodwin with Jason Barnard) – Danny Goodwin
  • 2.30 Using High Authority SEO for Personal Branding (Dennis Yu with Jason Barnard) – Dennis Yu
  • 2.31 Winning the Digital Marketing Game (Duane Forrester with Jason Barnard) – Duane Forrester
  • 2.32 SEO Disasters You’ll Want to Avoid (Kaspar Szymanski with Jason Barnard) – Kaspar Szymanski
  • 2.33 How to Nail Product Positioning (April Dunford with Jason Barnard) – April Dunford
  • 2.34 The Pratfall Effect (Geraldine DeRuiter with Jason Barnard) – Geraldine DeRuiter
  • 2.35 Finding the Right Agency for your Brand (Receive a reminder by email with Jason Barnard) – Joe Koufman
  • 2.36 How to Generate Unlimited Content Ideas (Melanie Deziel with Jason Barnard at Kalicube Tuesdays with Jason Barnard) – Melanie Deziel
  • 2.37 Creativity is The Missing Ingredient in Most Businesses Today (Nir Bashan with Jason Barnard) – Nir Bashan
  • 2.38 How to Become the Go-To Brand in Your Market (Barnaby Wynter with Jason Barnard) – Barnaby Wynter
  • 2.39 How NOT to Sabotage Your Social Media (Shaina Weisinger with Jason Barnard) – Shaina Weisinger
  • 2.40 Negotiation isn’t all about money (Christine McKay with Jason Barnard) – Christine McKay
  • 2.41 A Measured Approach to the SERPs (Cindy Krum with Jason Barnard) – Cindy Krum
  • 2.42 Google is Your New Homepage (Greg Gifford with Jason Barnard) – Greg Gifford
  • 2.43 Content-Focussed Google Updates (Melissa Fach with Jason Barnard) – Melissa Fach
  • 2.44 2021, The Year Of The SERP (Dave Davies and Jason Barnard) – Dave Davies
  • 2.45 How to Find and Hire the Right SEO (Stephan Spencer and Jason Barnard) – Stephan Spencer
• Season 3
  • 3.1 Timeless Marketing Strategies That Still Work (Melinda Byerley and Jason Barnard) – Melinda Byerley
  • 3.2 How to Get Featured on Top Websites (Eric Schwartzman and Jason Barnard) – Eric Schwartzman
  • 3.3 All About Brand Affinity Marketing (Chris Savage and Jason Barnard) – Chris Savage
  • 3.4 Engaging the Connected Customer (Adam Helweh and Jason Barnard) – Adam Helweh
  • 3.5 How Review Attributes Work in Local SEO (Mike Blumenthal and Jason Barnard) – Mike Blumenthal
  • 3.6 All About Digital Transformation in B2B (Kelly Hungerford and Jason Barnard) – Kelly Hungerford
  • 3.7 Cultural Differences In Digital Marketing (Pinar Ünsal and Jason Barnard) – Pinar Ünsal
  • 3.8 What Problems Do CDNs Solve? (Ben Gabler and Jason Barnard) – Ben Gabler
  • 3.9 Laughing Your Way Through Outreach (Bibi Lauri Raven and Jason Barnard) – Bibi Lauri Raven
  • 3.10 Cumulative Advantage in Business (Mark Schaefer and Jason Barnard) – Mark Schaefer
  • 3.11 Insight Platforms Vs SEO Data platforms (Mark Traphagen and Jason Barnard) – Mark Traphagen
  • 3.12 Entities and Knowledge Panels (Bill Slawski and Jason Barnard) – Bill Slawski
  • 3.13 Content Marketing and the Customer Experience (Casie Gillette and Jason Barnard) – Casie Gillette
  • 3.14 Advantages of Structured Data (Jarno van Driel and Jason Barnard) – Jarno van Driel
  • 3.15 Conversion Rate Optimization Made Fun (Navah Hopkins and Jason Barnard) – Navah Hopkins
  • 3.16 Standing out on Social Media (Chris Bruno and Jason Barnard) – Chris Bruno
  • 3.17 Image SEO Tricks and Tweaks (Olesia Korobka and Jason Barnard) – Olesia Korobka
  • 3.18 Wix and SEO – What’s the Story? (Mordy Oberstein and Jason Barnard) – Mordy Oberstein
  • 3.19 Skip the Degree, Save the Tuition (Julia McCoy and Jason Barnard) – Julia McCoy
  • 3.20 Building Brand Narrative (Yaagneshwaran Ganesh and Jason Barnard) – Yaagneshwaran Ganesh
  • 3.21 Digital Strategies for Unpredictable Audiences (Sarah Sennett and Jason Barnard) – Sarah Sennett
  • 3.22 Manage Your Personal Reputation in Search (Andy Crestodina and Jason Barnard) – Andy Crestodina
  • 3.23 Detecting Co-Occurence Confusion (Dawn Anderson and Jason Barnard) – Dawn Anderson
  • 3.24 Strategy, Tactics or just doing stuff (Hannah Thorpe and Jason Barnard) – Hannah Thorpe
  • 3.25 Connecting UX with SEO (Liraz Postan and Jason Barnard) – Liraz Postan
  • 3.28 Weaving the Web of People, Content & Data (Teodora Petkova and Jason Barnard) – Teodora Petkova
  • 3.29 Risks and Rewards of AI-generated Content (Jeff Coyle and Jason Barnard) – Jeff Coyle
  • 3.30 History of Google Updates Big and Small – Barry Schwartz
  • 3.31 Lessons from SEO Industry Thought Leaders – Peter Mead
  • 3.32 The Fallout from Core Web Vitals (Russ Jeffery and Jason Barnard) – Russ Jeffery
  • 3.33 Strategic vs Tactical Local SEO (Mark Bealin and Jason Barnard) – Mark Bealin
  • 3.34 Marketing Agencies Must Become Media Producers (Erin Sparks and Jason Barnard) – Erin Sparks
  • 3.35 Ranking Signal vs Ranking Factor (Eli Schwartz and Jason Barnard) – Eli Schwartz
  • 3.36 Dissecting the GMB Panel (Joy Hawkins and Jason Barnard) – Joy Hawkins
  • 3.37 Live Streams as an Influencer Marketing Tool (Anton Shulke and Jason Barnard) – Anton Shulke
  • 3.38 Split Test SEO Experiments (Kevin Indig and Jason Barnard) – Kevin Indig
  • 3.39 Looking at Google’s SERP as a Product (Gennaro Cuofano and Jason Barnard) – Gennaro Cuofano
  • 3.40 It’s OK to be a Webmaster (Simon Cox and Jason Barnard) – Simon Cox
  • 3.41 How to Use Pinterest for B2B Marketing (Alisa Meredith and Jason Barnard) – Alisa Meredith
  • 3.42 Media is the New Marketing (Joe Pulizzi and Jason Barnard) – Joe Pulizzi
  • 3.43 Video SEO to Launch Your YouTube Show (Paul Andre de Vera and Jason Barnard) – Paul Andre de Vera
  • 3.44 How to Delegate Effectively (Mads Singers and Jason Barnard) – Mads Singers
  • 3.45 The Low-down on IndexNow From Mr Bingbot (Fabrice Canel and Jason Barnard) – Fabrice Canel
  • 3.46 Striking the Right Balance Between SEO & CRO (Luke Carthy and Jason Barnard) – Luke Carthy
  • 3.47 Understanding Semantic SEO (Koray Tuğberk Gübür and Jason Barnard) – Koray Gübür
  • 3.48 Crafty Content Creation (David Bain and Jason Barnard) – David Bain
  • 3.49 The Value of Content Engineering (Mike King and Jason Barnard) – Mike King
  • 3.50 Predictive SEO Using Big Data (Rebecca Berbel and Jason Barnard) – Rebecca Berbel
  • 3.51 How Has Google Changed in 2021 and What’s to Come? (Lily Ray and Jason Barnard) – Lily Ray
  • 3.52 Santa SEO (Dom Hodgson and Jason Barnard) – Dom Hodgson
  • 3.53 Branding to Grow Your Business (Winnie Sun and Jason Barnard) – Winnie Sun
• Season 4
  • 4.1 SEO Gap Analysis: Digging Up the Gold (Lidia Infante and Jason Barnard) – Lidia Infante
  • 4.2 Searcher, Behaviour, Intent & Expectations (David Amerland and Jason Barnard) – David Amerland
  • 4.3 Prominence vs. Presence on LinkedIn (Purna Virji and Jason Barnard) – Purna Virji
  • 4.4 How to Report SEO to Your CEO (Tom Critchlow and Jason Barnard) – Tom Critchlow
  • 4.5 Effective Media Cadence for PR (Joseph J. Sherman and Jason Barnard) – Joseph J. Sherman
  • 4.6 Data Driven SEO & Always Be Testing (Brie Anderson and Jason Barnard) – Brie E. Anderson
  • 4.7 Winning the Linkbuilding Game with Data (Judith Lewis and Jason Barnard) – Judith Lewis
  • 4.8 Live Shows for Recovering Perfectionists (Ian Anderson Gray and Jason Barnard) – Ian Anderson Gray
  • 4.9 Supply & Demand of the SERPS (Stephan Bajaio and Jason Barnard) – Stephan Bajaio
  • 4.10 Rethink Lead Generation (Tom Shapiro and Jason Barnard) – Tom Shapiro
  • 4.11 Why SEO could be More Reactive and Short Term (Carrie Rose and Jason Barnard) – Carrie Rose
  • 4.12 Revealing the Secrets of Keyword Data (Tim Soulo and Jason Barnard) – Tim Soulo
  • 4.13 Retail Media in Search (Elizabeth Marsten and Jason Barnard) – Elizabeth Marsten
  • 4.14 Better Web Accessibility Improves Profits (Kim Krause Berg and Jason Barnard) – Kim Krause Berg
  • 4.15 SEO in the Metaverse (Emilija Gjorgjevska and Jason Barnard) – Emilija Gjorgjevska