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Jason BARNARD

Jason BARNARD

Author, Musician, Cartoon Blue Dog

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Jason BARNARD
Jason BARNARD
Digital Marketing » Webinars » Answer Engine Optimisation

Answer Engine Optimisation

Episode 15: How Can We Amplify Credibility Signals and Build Expertise Authority and Trust
Answer Engine Optimisation / Season 5

Episode 15: How Can We Amplify Credibility Signals and Build Expertise Authority and Trust

Credibility is a vital pillar in any AEO strategy. What are the signals that build credibility for a brand? Which are most effective? How can you amplify them? To what…

Episode 14: How to Leverage Brand in Multi-Channel, Multi-Device Acquisition
Answer Engine Optimisation / Season 5

Episode 14: How to Leverage Brand in Multi-Channel, Multi-Device Acquisition

Tracking Multichannel, multi-device acquisition is a headache. More so in a world of Answer Engines and voice search. We’ll have a good look at those problems, and examine possible solutions….

Episode 13: Hooking Brand Building Efforts into a Successful AEO Strategy
Answer Engine Optimisation / Season 5

Episode 13: Hooking Brand Building Efforts into a Successful AEO Strategy

Building brand is central to any digital strategy. What are effective Brand building tactics in today’s fast-moving digital world? I’ll get a few expert tips on that from my three…

Episode 12: What does Machine Learning DO in AE Today – and what might it do Tomorrow
Answer Engine Optimisation / season 4

Episode 12: What does Machine Learning DO in AE Today – and what might it do Tomorrow

One question I rarely see anyone stick their neck out is “how much does machine learning affect search results today?”. Another is “how will Machine Learning affect search/answer engine optimization…

Episode 11: How Does RankBrain Affect Query Results Today
Answer Engine Optimisation / season 4

Episode 11: How Does RankBrain Affect Query Results Today

RankBrain is a continuation of the advanced query parsing and interpretation Google’s been doing since Hummingbird; getting better at identifying intent and serving up content that satisfies that intent. When…

Episode 10: Machine Learning 101: The how, the why and … what ML means to us as marketers
Answer Engine Optimisation / season 4

Episode 10: Machine Learning 101: The how, the why and … what ML means to us as marketers

A lot of publications already use AI or machine learning to tell them what they should be covering. What keywords? What are people interested in? What gets clicks? It goes…

Episode 9: How Google Uses The Knowledge Graph in its AE algorithm
Answer Engine Optimisation / Season 3

Episode 9: How Google Uses The Knowledge Graph in its AE algorithm

Google has been building up information in a knowledge graph since at least 2012. They actually started back in 2005 with something called the fact repository. Back then, Andrew Hogue…

Episode 8: How to get Entities and Their Attributes in the Knowledge Graph
Answer Engine Optimisation / Season 3

Episode 8: How to get Entities and Their Attributes in the Knowledge Graph

I was leveraging notable things that were easy to get myself into the knowledge graph. Cheating like that is fine, but it doesn’t necessarily bring you the low-down, the real…

Episode 7: The Knowledge Graph – How Well is Google doing in ‘understanding the world’?
Answer Engine Optimisation / Season 3

Episode 7: The Knowledge Graph – How Well is Google doing in ‘understanding the world’?

Knowledge Graphs are particularly appropriate to the continuous flow of large amounts of data from diverse, heterogeneous sources where the ontology of the data can be extended and revised algorithmically…

Episode 6: How to Help Google/Amazon Make Sense of a Chaotic, Unstructured Web
Answer Engine Optimisation / season 2

Episode 6: How to Help Google/Amazon Make Sense of a Chaotic, Unstructured Web

The way Amazon and Google approaching voice and answering is it has always been Google’s mission statement to answer every question. This is why you get a million results for…

Episode 5: Semantic HTML5, IA and Accessibility – so many missed opportunities
Answer Engine Optimisation / season 2

Episode 5: Semantic HTML5, IA and Accessibility – so many missed opportunities

The reason that developers traditionally use divs is because they moved from table layouts where they could do stuff to divs so that they could do layouts with CSS to…

Episode 4: More Than You Thought You Needed to Know About Schema Markup
Answer Engine Optimisation / season 2

Episode 4: More Than You Thought You Needed to Know About Schema Markup

Now, Schema Markup is cool. There’s no doubt about that. Gary Illyes said, “I want to live in a world where Schema Markup is not that important, but we currently…

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    • Listen
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    • Articles
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      • With Jason Barnard… Podcast
    • Videos
    • Webinars
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      • Answer Engine Optimisation
        • Season 1
        • season 2
        • Season 3
        • season 4
        • Season 5
  • Podcast
  • Music Groups
    • The Pascal Brothers 
    • Barcoustic
    • The Barking Dogs
      • Une Nuit Tranquille Chez…
      • Bark!
      • Live!
      • Spasm
    • Stanley the Counting Horse
  • Boowa & Kwala
    • Boowa & Kwala (as a musical group)
      • 12 Sing Along Songs… (music for children)
      • 53 Bright Songs from the TV Series
    • Boowa & Kwala (Website)
    • TV Series – Jason Barnard
      • Boowa & Kwala TV Series (Season 1)
    • The Characters
      • Boowa
      • Dawa
      • Mawa
      • Siwa
      • Kwala
      • Mummy Koala
      • Daddy Koala
      • Grandma Koala
      • Grandpa Koala
  • Contact
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