Jason Barnard: An Award-Winning Innovator
A Groundbreaker in Edutainment
Jason Barnard’s creative genius first gained global recognition through UpToTen.com, a groundbreaking edutainment platform he built from the ground up. The website, featuring over 1,000 educational games, songs, and activities for children under ten, earned not one but two prestigious Davey Awards from the Academy of Interactive and Visual Arts, cementing its status as a pioneering force in online entertainment. The platform’s massive success—over 60 million visits and one billion page views in 2007—put it among the world’s top 10,000 most visited websites.Beyond the digital space, Jason extended his innovation into television, creating the beloved Boowa and Kwala series, which aired on Playhouse Disney, competing directly with industry giants PBS, Sony Entertainment, and the BBC. Not only did he voice Boowa, the charming cartoon blue dog, but his leadership brought partnerships with ITV International, Samsung, Disney, Lagardere, and Orange telecommunications.
The Google Insight: A New Challenge Post-UpToTen
When Jason exited UpToTen after selling the business, he took a four-year sabbatical. However, this period brought a startling realization: Google’s algorithms overwhelmingly identified him as “the voice of a cartoon blue dog,” overshadowing his track record as an entrepreneur and innovator.
This misrepresentation wasn’t just frustrating—it was career-limiting. It revealed a universal problem: algorithms wield immense power over how brands and individuals are perceived, often to their detriment.
A New Innovation: Kalicube Pro
Drawing from his background in music, entertainment, and branding, Jason committed to solving this problem. During his sabbatical, he dedicated himself to understanding how Google and other platforms represent people and brands. This insight led to the creation of Kalicube Pro, a revolutionary platform that programmatically manages online brand representation.
Launched in 2015, Kalicube Pro is now at the forefront of the industry, utilizing over 3 billion data points to ensure entrepreneurs, companies, and individuals control their online narratives—rather than the algorithms. Jason’s transition from entertainment to brand intelligence and digital marketing exemplifies his ability to adapt, innovate, and lead in new fields.
Kalicube Pro is the world’s leading digital brand intelligence platform and is at least 8 years ahead of its time. The huge bank of data and Jason’s brand engineering expertise have earned him recognition as an innovator, the pioneer of brand science, and the world authority on digital brand intelligence.
