About Jason Barnard
Jason Barnard is a seasoned entrepreneur, keynote speaker, author, and CEO, with more than two decades of experience in digital marketing and personal brand management. Known as “The Brand SERP Guy,” he is the founder and CEO of Kalicube, a groundbreaking digital marketing agency that specializes in helping leaders take control of their online presence through knowledge panels, personal brand management, and innovative AI assistive tools like ChatGPT.
With a career spanning multiple industries — from music publishing to children’s media to digital marketing — Jason’s entrepreneurial success is based on his deep understanding of both the corporate landscape and the rapidly evolving digital ecosystem. His expertise in Brand SERPs (Search Engine Results Pages) and Knowledge Panels has made him a leading authority on what appears when your audience Googles your brand name.
Jason’s work has enabled CEOs, founders, and business leaders to shape the way they are perceived in the digital world. His unique approach, The Kalicube Process, has helped numerous personal brands achieve significant growth, including a sixfold increase in revenue for his own company between 2021 and 2024.
Jason’s Degree in Economics and Statistical Analysis from Liverpool John Moores University laid the foundation for his deep understanding of search engine data. Having successfully founded three companies—all still thriving—Jason creates forward-thinking, profitable digital marketing strategies.
Entrepreneur, Author, Keynote Speaker and CEO of Kalicube
what jason does
CEO & Founder of Kalicube
Jason Barnard is an entrepreneur, CEO and founder of Kalicube, a groundbreaking digital marketing agency that helps the world’s most dynamic business leaders move from being one amongst many to become The Reference in their industry.
Keynote Speaker and Thought Leader
Jason is a sought-after keynote speaker who is regularly invited to major international conferences such as SMX Next, PubCon Las Vegas and BrightonSEO, where he provides insights on topics such as: Knowledge Panel Optimization, Personal Brand Management, Google search strategies and AI Assistive Engines.
Author
Jason’s book, The Fundamentals of Brand SERPs for Business, is a must-read for business owners, brand managers, and digital marketers who want to master brand SERP optimization. This practical guide provides insights into building, managing and maintaining a strong brand presence on Google and ensuring your business stands out in today’s competitive digital landscape.
Jason has been hosting a digital marketing podcast since 2019.
“Fastlane Founders and Legacy” hosted by Jason Barnard, CEO of Kalicube, explores the delicate balance between rapid growth and enduring success in the business world. This podcast features insightful conversations with entrepreneurs, CEOs and executives who have mastered the art of building lasting legacies while navigating the fast-paced demands of modern business.
Why does Jason Barnard use the pseudonym “The Brand SERP Guy”?
In the SEO industry, Jason uses the pseudonym The Brand SERP Guy because he invented the term brandserp, which is the Search Engine Results Page for a brand and mastering the digital marketing presence.
Who benefits from Jason’s expertise?
Jason works with a wide range of business people, including:
- CEOs and founders looking to build a lasting digital legacy.
- Entrepreneurs looking to control and amplify their online presence.
- Executives looking to optimise their knowledge portal and personal brand.
- SEO professionals and digital marketers who want to stay ahead of the curve with innovative strategies that combine SEO with AI tools and personal branding.
Digital Marketing Credentials
Jason’s work in digital marketing has earned him respect and recognition throughout the industry. He has written technical articles for leading publications such as Search Engine Land, Search Engine Journal, SEMrush, Forbes, Entrepreneur.com and Trustpilot. In addition to his writing, he has hosted webinars for platforms such as SimilarWeb, SEMrush, Trustpilot and SE Ranking, providing deep insights into search engine marketing, brand management and Google’s algorithms.
Beating Google’s algorithms since 1998
Jason’s background in business and data analytics has been critical to his success in search engine marketing. Since 1998, he has been analysing algorithms, collecting data and using this knowledge to optimise brand visibility online. His extensive database at Kalicube has collected over 2 billion data points from Google and allows Jason to develop innovative strategies to control search results and online brand perception.
With nearly 30 years of experience, Jason has a proven track record when it comes to beating search engine algorithms and developing powerful digital strategies for businesses of all sizes.
Empowers business leaders to understand, spoonfeed, and dominate ai-driven search algorithms
For years, I’ve been obsessed with crafting the perfect online presence. I call it my “digital business card,” and it’s all about making sure Google paints a clear, powerful picture of who I am and what I do.
The journey wasn’t easy. Mastering Brand SERPs, Knowledge Panels, and staying ahead of ever-changing algorithms takes dedication. But the payoff is incredible. I’ve seen the impact it can have on my own brand, and I’m on a mission to help leaders like you do the same in the age of AI.
Imagine controlling how Google portrays you. No more getting lost in a sea of search results. With my expertise in Brand SERPs and AI-powered tools, I can help you:
Dominate Your Search Results: Take control of how you appear on Google and ensure your ideal clients find you easily.
Build Authority and Credibility: Showcase your expertise and build trust with potential customers and partners.
Future-Proof Your Brand: Stay ahead of the digital curve with cutting-edge strategies that leverage AI and search engines to your advantage.
