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Published on Wordlift (Jason Barnard) Since 2010, Google has started a process of semantic transformation. After acquiring Metaweb (an innovative startup) and founding, together with other search engines, Schema.org, Google has finally turned…
Originally Published on Similar Web August 9, 2021(Jason Barnard) Want to increase your search traffic exponentially? Search engine optimization (SEO) is all about playing the long game. Getting results can take time…
Originally Published on SEMrush December 17, 2019 (Jason Barnard) Hi, I am Jason Barnard, and welcome to Weekly Wisdom. This week, I will discuss how to get your brand into Google’s…
Published on Search Engine Journal March 1, 2022(Jason Barnard) The evolution of People Also Ask (PAA) on Google results over the last few years is well documented. They are generally viewed as an…
Published on Search Engine Journal December 14, 2020 (Jason Barnard) In this article, I will look into People Also Ask (PAA) on Google’s search results pages for exact match brand searches, also referred to…
Published on Search Engine Journal October 26, 2021 (Jason Barnard) If your podcast does not have a knowledge panel yet, make sure your RSS feed adheres to Google’s rules What Are Podcast…
Originally Published on Search Engine Journal August 18, 2021 (Jason Barnard) New insights on how Google search ranking works plus the concept of the SERP as a product and how it plays…
Published on Search Engine Journal June 28, 2021 (Jason Barnard) How can you get a Knowledge Panel result for yourself, a client, or another person? Learn how to show Google…
Originally Published on SEMrush March 29, 2021 (Jason Barnard). Have you ever watched a movie and quickly searched an actor’s name for more information about them? You see on the…
Published on SearchEngineJournal March 11, 2021 (Jason Barnard) Google’s Knowledge Graph algorithm currently updates every 2 to 3 weeks, affecting 60-80% of entities. Here’s what SEOs need to know. Like…
Published on Medium June 09, 2017 (Jason Barnard) Schema Structured Markup. What is it? It is machine-readable information in the HTML code of the page that helps machines understand the…
Published on EcommerceNation June 05, 2017 (Jason Barnard) In this article, I will address the issue of successfully optimizing your Google Merchant feed. Product specifications are here. A note on the quality…
