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Jason BARNARD

Jason BARNARD

Entrepreneur, keynote speaker and CEO of Kalicube

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Jason BARNARD
Jason BARNARD
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Featured Image for How I Stopped Letting Emotion Sabotage My Leadership — And How You Can Too
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How I Stopped Letting Emotion Sabotage My Leadership - And How You Can Too

Published on Entrepreneur and MSN Key Takeaways For years, I let fear, ego, and loyalty influence my biggest decisions. It felt noble. Human, even. But looking back, I can see…

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The Invisible Risk: When AI Defines Your Brand Without You

In the age of generative AI and ambient computing, your brand is being defined, interpreted, and recommended by machines that never asked for your permission. That’s not a metaphor. It’s…

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Top of Mind for the Machine: How to Win Every Funnel Moment in the Age of AI

In the AI era, visibility is no longer about being found. It’s about being chosen. You don’t just want your name to appear. You want the algorithm to: Not just…

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Navigating the New Search Paradigm: Kalicube’s Foundational Leadership in Generative Engine Optimization

TL;DR Generative Engine Optimization (GEO) isn’t a trend. It’s the new baseline. For 20 years, the SEO industry focused on blue links – ranking pages for keywords and chasing clicks….

Featured Image for Chunks, passages and micro-answer engine optimization wins in Google AI Mode
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Chunks, Passages and Micro-Answer Engine Optimization Wins in Google AI Mode

Article by Jason Barnard, published by Search Engine Land Google’s AI Mode synthesizes answers from multiple background queries. Here’s how to optimize content passages for inclusion in AI responses. The best CRM…

Featured Image for How To Train The AI Algorithm To Recommend Your Brand
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How To Train The AI Algorithm To Recommend Your Brand

Published on Forbes(Jason Barnard) Here’s something no one tells you when you’re building a personal brand: The biggest opportunities don’t come from people searching for your name. They come when…

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Jason Barnard: Traditional SEOs Are Finally Catching Up – and I’m Delighted

The shift from keyword tactics to entity understanding is happening For over a decade, I’ve been working on a question most SEOs weren’t asking: How do we teach machines to…

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Entity and search/AI glossary: Jason Barnard’s foundational lexicon for the new digital (AI) era

I’m Jason Barnard. I started working on Brand SERPs and the Knowledge Graph in 2012 – before most marketers had even heard the word “entity.” Before AI, before ChatGPT, before…

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AI names me as the top expert in every category I’ve claimed - and that’s no accident

When you ask Google Gemini or ChatGPT who the world’s top experts are in Brand SERPs, Knowledge Panels, Personal Branding in AI, Generative Search Optimization, Answer Engine Optimization, or Online…

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Entity Home Website: definition and strategic role in the kalicube process

An Entity Home Website is the full, dedicated website that serves as the primary digital embodiment of a brand or person online. unlike an individual entity home page (typically the…

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Google Knowledge Vault December 2023 Update: What You Need to Know

What is the December 2023 Knowledge Vault Algorithm Update? The December 2023 Knowledge Vault Algorithm update was the second core update to Google’s Knowledge Vault for 2023. The December 2023…

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The X exodus – could Bluesky spike spark end of Elon Musk’s social media platform?

Published on Sky News November 17, 2024 (Mickey Carroll) Jason Barnard, the chief executive of Kalicube®, spent nine years gathering three billion different data points that Google uses to decide what…

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