Digital Marketing

Professor Dawes Was Right About the Problem. The Solution Has Changed.

How the Ehrenberg-Bass Institute’s 95/5 Rule proves that AI optimization is no longer optional, and why algorithmic memory is the structural successor to brand advertising. By Jason Barnard In 2021,...

How I Investigated Like Holmes, Discovered Like Darwin, and Built Like Edison

Jason Barnard, February 2026 In January 2019, I picked up a microphone at SearchY in Disneyland Paris and started asking questions. Over the next fourteen months, I travelled to 22...

Who Are You, What Do You Know, How Is It Helpful: The Three Questions Every Algorithm Must Answer

Jason Barnard, February 2026 Every algorithm (Google, ChatGPT, Perplexity, Claude, Copilot, Gemini, all of them) must answer three questions about every entity before it can recommend it, and those three...

Not All AI Thinks the Same: Why You Need the Right AI for the Right Job

I was explaining to Véro that different AI platforms are suited to different tasks, that Grok handles the repetitive essential work while Claude does the research and exploration, and she...

The Marathon: How Brands Win (and Lose) in the Algorithmic Race

Picture a marathon. Thousands of brands at the starting line, all competing for the same prize: the customer’s decision. The finish line is a Won outcome (a sale, a signed...

Topical Authority Redefined: Why the SEO Industry’s Definition Has Been Too Narrow for a Decade

The SEO industry has spent years building a rigorous understanding of “Topical Authority.” The frameworks are sound. The results are real. The engineering is impressive. But the definition is too...

The Bus from Milan: The Framework Survives the AI Shift

Thinking in Motion: Article 7 of 7 Category: Thinking in Motion (/thinking-in-motion/) Site: jasonbarnard.com Fourteen Hours, Two Seats, No Internet, and the First Constraint I Chose Deliberately Milan to Montpellier,...

The Flight from Seattle: Universal Theory Without a Screen

Thinking in Motion: Article 6 of 7 Category: Thinking in Motion (/thinking-in-motion/) Site: jasonbarnard.com An Air Steward Confiscated My MacBook Over the Atlantic The air steward took my laptop somewhere...

The Plane from Sydney: When the Engineers Confirmed Everything

Thinking in Motion: Article 5 of 7 Category: Thinking in Motion (/thinking-in-motion/) Site: jasonbarnard.com Beer Mats and a Barman’s Pen: What Gary Illyes Told Me About Confidence Scores The night...

Twenty-Two Flights Around the World: The Investigation Nobody Else Did

Thinking in Motion: Article 4 of 7 Category: Thinking in Motion (/thinking-in-motion/) Site: jasonbarnard.com Twice Around the World, Once the Wrong Way, Talking to Everyone In 2019 and 2020 I...

The Car to Metz: Hugo Sang and the Framework Connected

Thinking in Motion: Article 3 of 7 Category: Thinking in Motion (/thinking-in-motion/) Site: jasonbarnard.com Eight Hours with a Broken Radio and a Friend Who Became the Jukebox In 2017 I...

The Slow Snow Train to Metz: Everything Was Already in the Slides

Thinking in Motion: Article 2 of 7 Category: Thinking in Motion (/thinking-in-motion/) Site: jasonbarnard.com Arriving at a Snowbound Hotel Nowhere Near the Venue for a Talk Nobody Asked Me to...

Jason BARNARD