I’m an author, speaker and consultant on all things digital marketing.
I speciliase in Brand SERPs (what appears when someone googles your brand or personal brand name). I offer Brand SERP consulting services and also teach Brand SERP optimisation to students at Kalicube.pro.
2 Decades in Digital Marketing
I have over 2 decades of experience in digital marketing: I started promoting my first website in the year Google was incorporated and built it up to become one of the top 10,000 most visited sites in the world (60 million visits in 2007).
I write regularly for leading digital marketing publications such as Search Engine Journal and SEMrush and regularly feature in others such as onCrawl, Search Engine Watch, Searchmetrics, Trustpilot and Content King. More >>
I frequently speaks at major marketing conferences worldwide including BrightonSEO, PubCon, SMX London and Munich, ITB Berlin and YoastCon. More >>
Host, guest, speaker… You’ll see me all over the web talking about digital marketing in that red shirt. More >>
I host a digital marketing podcast called “With Jason Barnard…”. The smartest people in marketing talk to me about topics they know inside out. The conversations are always intelligent, always interesting… and always fun!”. Have a listen here >>
We all have to specialise. I have chosen a topic that is both niche and universal. Quite a unique combination :)
You might have seen me rfer to myself as term “The Brand SERP Guy”. Why would I say that? Because I’ve been studying, tracking and analysing Brand SERPs (what appears when someone Googles your name) since 2014…
Conclusion : Brand SERPs are your new business card, a reflection of your brand’s digital ecosystem and an honest critique of your online marketing strategy.
That should be enough to pique the interest of any marketer and any brand… in any industry :)
This is an offshoot of Brand SERPs. A knowledge panel on a Brand SERP is becoming the new normal. Problem is, we have no direct control over what Google shows.
I can help you to manage what appears in yours and ensure it’s accurate. More >>
Tutor (Brand SERPs)
Everyone needs to manage what appears when someone Googles the name. Everyone needs to manage at leats one Brand SERP.
People, brands, local businesses, music groups, products, music albums, films…
- I cannot possibly help them all.
- Much of it it is easy to do
and within the reach of most of us.
So I’ve recorded a series of courses so anyone can manage their Brand SERP themsleves, with or without experience in SEO / digital marketing.
I promise you, it REALLY is easy. NOT rocket science. More >>