Jason Barnard

Hi, I’m Jason Barnard: digital marketer, musician and cartoon blue dog.

Depending why you came to this site, one or more of the following sections will (hopefully) be of interest.

2020: digital marketer

Jason Barnard Speaking at Pubcon Las Vegas 2019
Jason Barnard Speaking at Pubcon Las Vegas 2019

I am a digital marketing consultant who specialises in Brand SERPs and knowledge panels – The Brand SERP Guy.

Company: I am founder and CEO at Kalicube – a groundbreaking digital marketing agency that pioneered the concept of exact match Brand SERPs (what your audience sees when they google your brand name).

Author: I write regularly for leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly guest on others such as Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot.

Speaker: I’m a regular speaker at major marketing conferences worldwide including BrightonSEO, PubCon, SMX London and Munich and YoastCon.

Podcaster: I host a digital marketing podcast. The conversations are always intelligent, always interesting… and always fun! Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 160 episodes available. Listen here >>

Brand SERPs: I specialise in Brand SERPs (what your audience sees when they google your brand name) and knowledge panels (triggering, correcting and improving) through my company Kalicube.

2000s: career in cartoons

Boowa & Kwala - 53 Bright Songs from the TV Series Album cover
One of the Boowa & Kwala music albums

From 1998 to 2008 I played the role of a blue dog in a musical cartoon TV series for preschoolers. That’s me on the left. Read more here >>


Company: I founded UpToTen Ltd in Mauritius in 2000. UpToTen is a production company specialising in TV, web, music for children.

1990s: career in rock music

The Barking Dogs on stage in France circa 1994

I am a singer and double bassist. In the 1990s my full time job was playing in this punk-folk band. That’s me on. the left. I still play in a couple of bands. Read more here >>

WTPL Music

Company: I founded WTPL Music in Paris, France in 1989 (original name Woof Trade Publishing Limited). WTPL Music is a music production company and is now based in Lille, France.

1980s: education in Economics

Alumni Liverpool John Moores University
Same university as John Lennon. Made for a fun fact in Google :)

I graduated from Liverpool John Moores University with a BA (Hons) in Economics with a specialisation in statistical analysis. Some other almumni.