Jason BarnardCEO of Kalicube

The Future of Digital Search

It’s Not Just Where You Show Up…It’s How You Show Up

How do YOU Show Up ?

Who is Jason Barnard?

Jason Barnard is the CEO of Kalicube, a software company that helps digital agencies manage digital ecosystems and future-proof the digital search strategy of their clients. He is also an entrepreneur, author, and digital marketer. Jason uses the pseudonym “The Brand SERP Guy” for his professional work.

Google says: “From Google’s side, they’re just algorithmic… I honestly don’t know anyone else externally who has as much insight …”

  • Founder & CEO of Kalicube, a software company that helps business leaders future-proof their digital search strategy 
  • The one person Google says has as much insight on their knowledge algorithms as their own insiders
  • Empowers business leaders to understand, spoonfeed and dominate AI-driven search algorithms 
  • Helps clients control their brand narrative, boost their authority, and dominate their industry on Google
  • Believes a brand’s search strategy is not just about where you show up; it’s about how you show up
  • Author of The Fundamentals of Brand SERPs for Business & Host of Branded Search (and Beyond) podcast
  • Talents include being a professional punk-folk musician, songwriter, screenwriter, and a cartoon blue dog

“I have been in search marketing for 20 years, and I can honestly say I have not received the level of value from Jason in a very short period of time compared to the dozens of “experts” I have spoken with over the past decade.”
Craig Dowley

Nobody Knows More About Brand on Google.

John Mueller (@JohnMu) is a Google employee and a spokesperson for Google

CEO of Kalicube (Current).

I am CEO at Kalicube, a groundbreaking software company that is pioneering the concept of Brand SERP optimisation and Knowledge Panel Management. I have a long career in business, starting in 1991 in France.

Previous CEO Roles Held by Jason Barnard

CompanyRoleStart DateEnd DateCountryIndustry
Kalicube SASCEOJan 2015FranceDigital Marketing
UpToTenCEOJan 2000Jan 2011MauritiusMultimedia
WTPL MusicCEOJan 1991Dec 1999FranceMusic

Jason Barnard was CEO of UpToTen from 2000 to 2011. Jason Barnard was CEO of WTPL Music from 1991 to 1999.

Jason Barnard Speaking at Pubcon Las Vegas 2019

Jason Barnard is The Brand SERP Guy.

I’m a digital marketing expert who specialises in Brand SERPs and Knowledge Panels. I use the pseudonym The Brand SERP Guy.

Conference Speaker.

Major marketing conferences worldwide regularly invite me to speak about Brand SERP and knowledge panels, including BrightonSEO, PubCon, SMX series and YoastCon.


My first book, The Fundamentals of Brand SERPs for Business, was published in January 2022. I regularly publish articles on leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly write for others including Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot.

Book: The Fundamentals of Brand SERPs for Business

Podcast host.

Spanning 5 seasons his podcast, “Branded Search (and Beyond) with Jason Barnard” has become a weekly staple in the digital marketing community. Guests include Rand Fishkin, Cindy Krum, Andrea Volpini, Joost de Valk, Scott Duffy, Joe Pulizzi … Over 250 episodes available, and counting. The conversations are always intelligent, always interesting, and always fun!

Companies founded.

I have founded multiple companies: Kalicube SAS in 2015, WTPL Music in France in 1991 and UpToTen in Mauritius in 2000.

Illustration: Jason Barnard Life Story

My Backstory.

My First Steps in Digital Marketing – Boowa

I have over a quarter of a century of experience in digital marketing, starting in the year Google was incorporated with a website for kids based on the characters Boowa & Kwala that I built up to become one of the 10,000 most visited sites in the world.

The Brand SERP Guy

Your Brand SERP is what your audience sees when they google your brand or personal name. I am a leading expert in this field – and I’ve been studying, tracking and analysing Brand SERPs since 2013.

Using the database in Kalicube Pro SaaS platform, I have been tracking and analysing over 70,000 brands across a dozen countries… Conclusion: your Brand SERP is your new business card, an honest critique of your content strategy and a reflection of your brand’s digital ecosystem. That should pique the interest of any marketer in any industry 🙂

Building Kalicube Pro

In 2015 I build Kalicube Pro to manage Brand Authority on Google. As an ORM platform it was perfect. However, I focussed on SEO…. which was a huge mistake that we have now rectified.

Kalicube Pro contains over 1 Billion data points and is the only cloud-based software-as-a-service that provides digital agencies with all the data and tools they need to optimise, manage, track, measure and report on Brands across search.

Screenwriter, Voice Actor, Blue Dog (2000s)

Boowa and Kwala

Boowa & Kwala - 53 Bright Songs from the TV Series Album cover
One of the Boowa & Kwala music albums

From 1998 to 2008 I played the role of a blue dog in a musical cartoon TV series for preschoolers. That’s me on the left. Read more here >>

Véronique and I also created CataCatou… but they were never released into the wild :(


Company: I founded UpToTen Ltd in Mauritius in 2000 and sold it in 2008. UpToTen is a production company specialising in TV, web, music for children.

Punk-Folk (1990s)
The Barking Dogs on stage in France circa 1994

Double Bass Player and Singer

I am a singer and double bassist. In the 1990s my full time job was playing in this punk-folk band. We played on the same bill as Bob Dylan, the Pogues, Manu Chao, captain Sensible, and many many others.

That’s me on. the left. I still play in a couple of bands. Read more here >>

WTPL Music

Company: I founded WTPL Music in Paris, France in 1989 (original name Woof Trade Publishing Limited) and sold it in 1999. WTPL Music is a music production company and is now based in Lille, France.

Education (1980s)
Same university as John Lennon. Made for a fun fact in Google :)

Liverpool John Moores University

I graduated from Liverpool John Moores University with a BA (Hons) in Economics with a specialisation in statistical analysis. John Lennon is also an alumni of LJMU and I managed to position myself almongside him in Google’s algorithms. Some other alumni.

Prince Henry’s Grammar School

Sounds posh, but isn’t. I failed my 11 plus and was relegated from the (not-so-posh-sounding) Bradford Grammar to the poshest sounding school in Yorkshire. Truth be told, I’m just glad I got out alive :)