Jason Barnard

Jason Barnard is the Brand SERP Guy – a digital marketer who specialises in Brand SERP optimisation and knowledge panel management.

I have also variously been a musician, a screenwriter, a songwriter and a cartoon blue dog.

Depending why you came to this site, one or more of the following sections will (hopefully) be of interest.

2021: digital marketer

Jason Barnard Speaking at Pubcon Las Vegas 2019
Jason Barnard Speaking at Pubcon Las Vegas 2019

Jason Barnard (the Brand SERP Guy) :

I’m a digital marketing consultant who specialises in Brand SERPs and knowledge panels.

Company:
I am founder and CEO at Kalicube – a groundbreaking digital marketing agency that, through the Kalicube Pro SaaS platform, helps clients optimise their Brand SERP and manage their knowledge panel.

Author:
I am a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly write for others including Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot.

Speaker:
Major marketing conferences worldwide regularly invite me to speak about Brand SERP and knowledge panels, including BrightonSEO, PubCon, SMX series and YoastCon.

Podcast host:
Spanning 3 seasons my podcast, “With Jason Barnard…” has become a weekly staple in the digital marketing community. Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 180 episodes available, and counting. The conversations are always intelligent, always interesting, and always fun!

Companies founded:
I have founded multiple companies: Kalicube in France in 2015, and also WTPL Music in France in 1991 and UpToTen in Mauritius in 2000.

Backstory:
I have over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a site for kids that I built up to become one of the 10,000 most visited sites in the world. Before that I was a professional musician with the Punk-Folk group The Barking Dogs. And before that I studied Economics and Statistical Analysis at Liverpool John Moores University.

Why do I call myself the Brand SERP Guy?
Your Brand SERP is what your audience sees when they google your brand or personal name. I am a leading expert in this field – and I’ve been studying, tracking and analysing Brand SERPs since 2013.

he tracks and analyses the Brand SERP of over 70,000 brands across a dozen countries… Conclusion: your Brand SERP is your new business card, an honest critique of your content strategy and a reflection of your brand’s digital ecosystem. That should pique the interest of any marketer in any industry 🙂

2000s: career in cartoons

Boowa & Kwala - 53 Bright Songs from the TV Series Album cover
One of the Boowa & Kwala music albums

From 1998 to 2008 I played the role of a blue dog in a musical cartoon TV series for preschoolers. That’s me on the left. Read more here >>

UpToTen

Company: I founded UpToTen Ltd in Mauritius in 2000. UpToTen is a production company specialising in TV, web, music for children.

1990s: career in rock music

The Barking Dogs on stage in France circa 1994

I am a singer and double bassist. In the 1990s my full time job was playing in this punk-folk band. That’s me on. the left. I still play in a couple of bands. Read more here >>

WTPL Music

Company: I founded WTPL Music in Paris, France in 1989 (original name Woof Trade Publishing Limited). WTPL Music is a music production company and is now based in Lille, France.

1980s: education in Economics

Alumni Liverpool John Moores University
Same university as John Lennon. Made for a fun fact in Google :)

I graduated from Liverpool John Moores University with a BA (Hons) in Economics with a specialisation in statistical analysis. Some other almumni.


Here is my standard bio

Jason Barnard

The Brand SERP Guy

Jason Barnard is the Brand SERP Guy – a digital marketer who specialises in Brand SERP optimisation and knowledge panel management.

Company:

He is founder and CEO at Kalicube – a groundbreaking digital marketing agency that, through the Kalicube Pro SaaS platform, helps clients optimise their Brand SERP and manage their knowledge panel.

Author:

Jason is a regular contributor to leading digital marketing publications such as Search Engine Journal and Search Engine Land and regularly writes for others including Wordlift, SE Ranking, SEMrush, Search Engine Watch, Searchmetrics and Trustpilot.

Speaker:

Major marketing conferences worldwide regularly invite Jason to speak about Brand SERP and knowledge panels, including BrightonSEO, PubCon, SMX series and YoastCon.

Podcast host:

Spanning 3 seasons his podcast, “With Jason Barnard…” has become a weekly staple in the digital marketing community.  Guests include Rand Fishkin, Barry Schwartz, Eric Enge, Joost de Valk, Aleyda Solis, Bill Slawski… Over 180 episodes available, and counting. The conversations are always intelligent, always interesting, and always fun!

Companies founded: 

Jason has founded multiple companies: Kalicube in France in 2015, but also WTPL Music in France in 1991 and UpToTen in Mauritius in 2000.

Backstory:

Jason has over 2 decades of experience in digital marketing, starting in the year Google was incorporated with a site for kids that he built up to become one of the 10,000 most visited sites in the world. Before that he was a professional musician with the Punk-Folk group The Barking Dogs. And before that he studied Economics and Statistical Analysis at Liverpool John Moores University.

Why does Jason call himself the Brand SERP Guy? 

Your Brand SERP is what your audience sees when they google your brand or personal name. Jason is the leading expert in this field – he has been studying, tracking and analysing Brand SERPs since 2013. 

Using the database in Kalicube Pro SaaS platform, he has been tracking and analysing over 70,000 brands across a dozen countries… Conclusion: your Brand SERP is your new business card, an honest critique of your content strategy and a reflection of your brand’s digital ecosystem. That should pique the interest of any marketer in any industry 🙂