E85: Google Business Profiles with Jason “The Brand SERP Guy” Barnard
This episode we welcome back Jason Barnard. Jason Barnard is The Brand SERP Guy – a digital marketer who specialises in Brand SERPs and knowledge panels. Why “The Brand SERP Guy”? A Brand SERP is what your audience sees when they google your brand or personal name. Jason is the leading expert in this field – he has been studying, tracking, and analyzing Brand SERPs since 2013. Let’s catch up with Jason since he was last on our podcast.
Today we are talking about two things as time allows that are important to note about your search appearance. First, Google My Business page and it’s elements. Second, why you should run a content strategy in your business.