Published on Sitechecker December 3, 2021 (Ivan Palii)

#8 Brand SERP optimization

“Google’s understanding of your brand (company, person, podcast, music group, product, etc.) is obviously key. Educating Google so that it has a basic understanding is the strict minimum. But Entity SEO goes WAY beyond Google simply understanding who you are … think topics and your authority on those topics. That is the single most important thing that will drive your overall SEO strategy in 2022 and beyond. And yet more! The “killer”. Only when Google has understood who you are can it start to apply E-A-T signals. And yes, that means building E-A-T is a futile exercise if Google has no basic understanding of who you are, what you do and who your audience is. So, the number #1 strategy for 2022 is to educate Google about who you are, what you do, and who your audience is. Google is a child, and it wants to understand. Your job, as the responsible adult in the room, is to educate it about your small corner of the Internet.”

– Jason Barnard

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