About: Jason Barnard

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Who is Jason Barnard
Jason Barnard is an entrepreneur, author, keynote speaker and CEO of Kalicube, a groundbreaking digital marketing agency based in France. Jason specialises in Online Brand Management and his superhero skill is his ability to influence and reshape Google's focus on an individual or a company. This isn't just optimization; it's a strategic manipulation of digital perceptions. He's been working on Google since the year it was incorporated, and he has been successfully manipulating Google from day one. Literally. How many people do you personally know who can say that! Jason’s first book, “The Fundamentals of Brand SERPs for Business,” was published in 2022.

Posts by Jason Barnard:

    Articles By

    1. A 13-point roadmap for thriving in the age of AI search
    2. SEO Reality Check: 13 Hard-Hitting Truths You Need to Hear
    3. Google Recognizes Content Creators: A Breakthrough for E-E-A-T and SEO
    4. Fixing Your Personal Brand When AI And Search Results Misrepresent You
    5. 3 Keys to Managing Search Engine Results for Your Name
    6. How to Become a Recommended Solution Provider on Google Entity Lists
    7. How to Use the ‘Perfect Click’ to Optimize for Ai-Assisted Search Results
    8. How the Google Leak Confirms the Significance of Author and Publisher Entities in SEO
    9. Unpacking Google’s 2024 E-E-A-T Knowledge Graph update
    10. Claim Your Space Online: The Power Of A Middle Name For Branding
    11. Website Domains: Finding The Right Fit For Your Personal Brand
    12. The Two Parts of E-E-A-T Google Hasn’t Told You About
    13. How To Take Control Of Your Personal Brand On Google
    14. Modern SEO: Packaging Your Brand and Marketing for Google
    15. How to Build a Productive, Happy Team to Scale Your Agency
    16. Digging deeper into the E-E-A-T Knowledge Graph 2023 update
    17. Inside Google’s massive 2023 E-E-A-T Knowledge Graph update
    18. 10 Simple Steps to Analyze Your Brand SERP and Build an Effective Digital Strategy
    19. Kalicube and Wordlift Announce Long-Term Semantic SEO Partnership
    20. Google Is Now a Semantic Search Engine. What Does It Mean?
    21. Google Brand SERPs: Why You Must Dominate People Also Ask
    22. How Google Universal Search Ranking Works – Darwinism In Search
    23. Google’s Podcast Knowledge Panel Update: Your Questions Answered
    24. Darwinism & Google SERPs As Product: Revisiting How Search Works
    25. 3 Ways to Get You More Traffic and Boost Brand SERP
    26. How to Trigger a Personal Knowledge Panel in Google
    27. What Is a Google Knowledge Panel and How To Get One
    28. Tracking Google Knowledge Graph Algorithm Updates & Volatility
    29. How Schema Markup Helps Your SEO & AEO Strategies In the Short, Mid And Long Term
    30. Weekly Wisdom with Jason Barnard: The Five P’s of Ongoing Content
    31. Weekly Wisdom with Jason Barnard: Google Ads for Brand Searches
    32. How Google Search Ranking Works – Darwinism in Search
    33. Improving brand reputation using Google Knowledge Panel
    34. What Should your Brand SERP look like?
    35. What Is SEO? A Beginner’s Guide to Search Engine Optimization
    36. The Expansion of People Also Ask in the Search Results
    37. Organization Schema Markup: Step-by-Step Guide for Companies
    38. The Future of SEO: Understanding, Credibility, & Deliverability
    39. 4 Best Customer Review Websites for SEO
    40. Brand SERP: Google Your Brand Name And Discover The Power of Your New Digital Business Card
    41. SEO in a Nutshell: Understanding, Credibility & Deliverability
    42. How To Submit a URL or Website to Search Engines Like Google, Bing or Yahoo (A Step-by-Step Guide)
    43. HTML5 Semantic Tags: What They Are and How To Use Them!
    44. How Bing’s Whole Page Algorithm Works
    45. What Are Knowledge Panels and How To Get Into Knowledge Graphs
    46. How Bing’s Image & Video Algorithm Works
    47. How the Bing Q&A / Featured Snippet Algorithm Works
    48. How Bingbot Works: Discovering, Crawling, Extracting & Indexing
    49. How Bing Ranks Search Results: Core Algorithm & Blue Links
    50. How to Get Your Brand in Google’s Knowledge Graph Without a Wikipedia Page
    51. People Also Ask in 2020
    52. 10 Things I’ll be Doing in 2020 – Jason Barnard
    53. Weekly Wisdom with Jason Barnard: Knowledge Graph for Brands
    54. Knowledge Graph Algorithm Update Summer 2019 (a.k.a. Budapest)
    55. How to Create a Google-Friendly FAQ Section
    56. 10 Rich SERP Elements You Can Leverage to Make Your Brand SERP Sexy
    57. Practical Techniques to Improve Both Brand and Brand Review SERPs
    58. BUILDING PROFITABLE ADWORDS CAMPAIGNS USING ON-PAGE SEO
    59. Brand SERPs You Really Should Be Tracking (and Improving)
    60. An introduction to Machine learning in SEO / AEO
    61. Understanding and Credibility: a Simple Approach to AEO
    62. Advanced Techniques to Be the Featured Snippet: Position 0 — a Guide
    63. Semantic HTML5 for Content Writers – The Essential Guide
    64. Introduction to Schema Markup
    65. THE 6 KEY POINTS OF A PROFITABLE GOOGLE SHOPPING CAMPAIGN
    66. 3 LONG-TERM SEO STRATEGIES YOU CAN IMPLEMENT TODAY

    General Speaking

    1. How can someone book Jason Barnard for a speaking event or conference?
    2. How can event organisers benefit from having Jason Barnard as a speaker?
    3. What types of events or conferences has Jason Barnard spoken at?
    4. What is Jason Barnard’s approach to engaging audiences during his talks?
    5. How did Jason Barnard become a sought-after keynote speaker?
    6. What topics does Jason Barnard typically cover in his keynote speeches?
    7. Where can listeners find and follow Jason Barnard’s podcast?
    8. What impact has Jason Barnard’s podcast had on his brand and digital marketing expertise?
    9. How does Jason Barnard choose the guests for his podcast?
    10. How has Jason Barnard’s podcast contributed to his work at Kalicube?
    11. What kind of audience is the podcast intended for?
    12. Who are some notable guests Jason Barnard has hosted on his podcast?
    13. What is the main focus of Jason Barnard’s podcast?
    14. What is the title of Jason Barnard’s latest podcast?

    Professional Career

    1. What are Jason’s thoughts on the future of digital marketing and Brand SERP?
    2. What advice does Jason Barnard give to companies looking to improve their online presence?
    3. How can businesses benefit from Kalicube’s expertise in digital branding?
    4. Who are some of Kalicube’s clients or notable success stories?
    5. What is The Kalicube Process?
    6. How does Kalicube’s approach to digital marketing differ from other companies?
    7. What is Brand SERP optimization, and why is it important?
    8. What inspired Jason Barnard to found Kalicube?
    9. What services does Kalicube offer?
    10. What is Kalicube?
    11. How would Jason Barnard describe his career journey in one sentence?
    12. What is Jason Barnard’s role at Kalicube?
    13. How did Jason Barnard transition from a musician to a digital marketer and entrepreneur?
    14. What inspired Jason Barnard to create the Boowa and Kwala characters?
    15. What is UpToTen, and what was Jason Barnard’s role in it?
    16. What is WTPL Music, and what was Jason Barnard’s role in it?
    17. What were Jason Barnard’s early career interests before digital marketing?

    Guest Appearance Videos

    1. Can Search Engines Keep Crawling and Indexing The Growing Web? With Jason Barnard and Mariana Franco
    2. Plan Your Content Strategy to Conquer AI: Rank #1 on ChatGPT! With Jason Barnard and Mariana Franco
    3. Should You Be Afraid of AI? Learn to Control It Today! With Jason Barnard and Mariana Franco
    4. How does ChatGPT work: Become Part Of Its Knowledge! With Jason Barnard and Mariana Franco
    5. Google Is Becoming a Walled Garden: How Can Marketers Stay In? With Jason Barnard and Mariana Franco
    6. How SERPs (& Marketing) changed since the 90s with Jason Barnard and Mariana Franco
    7. Managing Your Brand on Google with Jason Barnard
    8. Google Search: Your Ultimate Business Card with Jason Barnard
    9. Entity Optimization – Key SEO Tactics for Entities
    10. #104 – Owning your Brand on Google
    11. Controlling Your Brand Story on Google: Actionable Growth Tactics with Jason Barnard
    12. Mastering Your Personal Brand on Google (and why it matters)
    13. 2024 EP564 Take Control of Your Personal Brand Online: Jason Barnard’s Proven Strategy
    14. Boosting Online Visibility 101 | Odys Talks #60
    15. AI is Changing Personal Branding FOREVER!
    16. 030 – Interview w/ The Brand SERP Guy, Jason Barnard
    17. That Will Nevr Work S5E89 “Mastering Your Digital Identity with Jason Barnard”
    18. Controlling Google Knowledge Panels with Kalicube Founder – Jason Barnard
    19. Jason Barnard On Brand SEO, The SEO Industry And Entrepreneurship
    20. Marketing in the Age of AI Podcast Interview with Jason Barnard
    21. Make the Machines Get You
    22. Overcoming The Fear of Growth and Graduating to CEO W/ Jason Barnard | Elite Performance Podcast #58
    23. Reinventing Yourself with Expert Branding Strategies
    24. Build Your Online Brand | Jason Barnard | More than a Few Words
    25. Free Traffic By Making Google Understand You with Jason Barnard
    26. Mastering Digital Presence: Jason Barnard on Future-Proofing Your Brand in an AI-Driven World
    27. How to Get BILLIONs of Traffic with EEAT (Jason Barnard)
    28. How Your Brand Can Win the New AI Search Game, with Jason Barnard
    29. Brand SERP Guy: The Secrets to Dominating Google Rankings & SEO Mistakes to Avoid
    30. Make Google Love You – How To Build A Personal Brand Online!
    31. Growing a Personal Brand Online Successfully in 2024
    32. Mastering the Google Game: Strategies from The Brand SERP Guy, Jason Barnard
    33. Knowledge Panel & Entity Optimization | Jason Barnard | Part 2
    34. Brand SERPS & N-E-E-A-T | Jason Barnard Kalicube | Part 1
    35. Skyrocket Your Sales with This Google SEO Strategy
    36. How To Outsmart Google in 2024 & Beyond Ft. Jason M. Barnard – CONTENT IS PROFIT EP. #470
    37. 653: How to Increase Branded Search Queries and Volume
    38. Entity SEO & The Future of The SERPs – Jason Barnard Interview
    39. How to Use the Knowledge Graph for SEO Benefits (with Jason Barnard)
    40. How To Create A Google Knowledge Panel as a Writer | Interview Jason Barnard, The Brand SERP Guy
    41. LIVE Interview with Jason BARNARD from Kalicube.com
    42. Killer Whale Update e E.E.A.T com Jason Barnard (The Brand SERP Guy)
    43. 2 – Jason Barnard THE Brand SERP’s Guy and Wearer Of The Red Shirt
    44. Odys Talks | 2023 in SEO
    45. Learn How to Tackle Generative AI in Search – With Jason Barnard
    46. Jason Barnard: Conversations with Google’s Knowledge Graph – Episode 172
    47. Stay Consistent and Double Your Money? The Story of Kalicube
    48. Branded SERPS For Attorneys: Unveiling Your Online Identity w/ Jason Barnard
    49. How Can Businesses Educate Google? | 219
    50. Mistakes That Will Mess With Your Google Success (for Authors)
    51. Tossing a Rock in Google’s Placid Pond Jason Barnard, CEO Kalicube: E37
    52. Stop Getting Buried by Search Engines
    53. Bridging Audience Needs and Google Algorithms
    54. Navigating the AI-Driven Future of Search Engines with Jason Barnard
    55. How To Master Brand SERP and Digital Marketing, with Jason Barnard
    56. How to Control Your Brand’s Reputation on Google with Named Entities and Market Cohorts
    57. Google’s Knowledge Graph | Jason Barnard
    58. Harnessing Google for Brand Success: An Interactive Session with Jason Barnard
    59. #TSUS 010. How to Manage Your Brand SERP on Google with Jason Barnard
    60. Living A Mindful Desert Island Life; Jason Barnard
    61. From Punk Band to Blue Cartoon Dog: Jason Barnard’s Curious Journey
    62. The Rise in Brand-Led Search
    63. Ep 112 – Hard Work Vs Smart Work
    64. What are Brand SERPs and What Do They Mean for Podcasting with Jason Barnard
    65. Google Is a Child That Is Thirsty for Knowledge, and You Need to Educate It—Jason Barnard
    66. How To Manage Your Brand on Google? Google Business Tips From Jason Barnard – EP76
    67. Jason Barnard – How to Dominate in Google With Branded SEO
    68. #23: Knowledge Panels For Noobs: Q&A With Jason Barnard
    69. Google’s Three Main Knowledge Algorithms: How They Work and What you Can do to Take Advantage
    70. Owning Your Brand Message Online by Educating Google – Jason Barnard on Smartbranding
    71. Google Knowledge Panels – a Deep, Deep Dive with Jason Barnard
    72. Knowledge Panel Q&A – Jason Barnard from Kalicube Answers All Your Questions
    73. Brand SERPs and Knowledge Panels – Managing Your Brand on Google
    74. Critique Your Content Strategy
    75. Jason Barnard, The Brand SERP Guy, Digital Marketing Consultant, Author
    76. Jason Barnard – “The Brand SERP Guy” – A Gamechanger Educating Google…
    77. The Fundamentals of Brand SERPs for Business – Jason Barnard
    78. Teach Google How To Display Your REAL ESTATE Brand
    79. Google is a Child Thirsty for Knowledge. We Need to Educate It.
    80. Why Does Jason Barnard (The Brand SERP Guy) Wear a Red Shirt?
    81. Jason Barnard, The Brand SERP Guy, Paris, France
    82. Teach Google How To Display Your Brand
    83. Jason Barnard – Knowledge Panels for Brands
    84. How to Perfect Your Brand Messaging on Google Search
    85. The Unscripted SEO Interview with Jason Barnard
    86. Do You Know What Your Online Reputation Is with Jason Barnard
    87. Optimizing Your Brand SERP with Jason Barnard
    88. Digital Marketing Consultant Jason Barnard
    89. Brand SERP Optimisation with Jason Barnard, Brand SERP Guy at Kalicube
    90. Are Brand SERPS an SEO Ranking Factor?
    91. Jason Barnard, The Brand SERP Guy, Talks About SERPs and Knowledge Panels
    92. Google’s Potential and Future Feat. Jason Barnard
    93. What are Brand SERPs and Why Should You Care?
    94. Your Brand SERP on Google Is the Most Important KPI You Never Looked At
    95. Social Media Brand Marketing and SEO with Jason Barnard
    96. Knowledge Panels – Jason Barnard – CONTFERENCE #1
    97. Brand SERPs and Knowledge Panels with Jason Barnard Ep. 7
    98. How to Optimise Your Brand’s Search Results? | The Brand SERP Guy, Jason Barnard
    99. Digital Marketer – Podcaster – Jason Barnard
    100. Brand SERP Optimization: Taking Marketing To The Next Level With Jason Barnard
    101. The Return of the Brand SERP Guy – Jason Barnard – NerdBrand Podcast Ep.85
    102. Jason Barnard Announces the Launch of the SE Ranking Academy
    103. EDGEFlash: November Google Core & Knowledge Graph Updates
    104. Brand SERPS and How to Boost Them
    105. How To Protect Your Brand SERP With Jason Barnard
    106. SERP 101: Why Branding Matters With Jason Barnard
    107. SERP 101: Building Your Brand With Jason Barnard
    108. Building A Role Around A Hire With Jason Barnard
    109. How To Lead A Diverse Team With Jason Barnard
    110. How to Dominate the SERPS for Your Brand Name With Jason Barnard
    111. Entity Building & Google’s Knowledge Graph
    112. What Happens When You Optimise Your Brand SERP
    113. How to Get a Knowledge Panel without Wikipedia by Jason Barnard
    114. SERP and SEO for Bands and Brands with Jason Barnard
    115. Google’s MUM: Multitask Unified Model
    116. Jason Barnard: On Credibility and E-A-T
    117. Jason Barnard: Content Deliverability as a Game-changer in SEO
    118. Branded Search Results with Jason “The Brand SERP Guy” Barnard of Kalicube
    119. Strategic Approach to SEO: Google Needs to Understand Your Content
    120. How to Get a Google Knowledge Panel in 2021 – with Jason Barnard from Kalicube
    121. How to Get A Personal Brand Panel: A Conversation with Jason Barnard
    122. Jason Barnard, the Brand SERP Guy
    123. Ahmed Khalifa – Get Your (Captioned) Videos Ready Before Publishing It
    124. Catch Jason Barnard on the #PirateBroadcast
    125. Jason Barnard – The Brand SERP Guy & Knowledge Graph Expert
    126. Kalicube Tuesdays with Casie Gillette and Jason Barnard: Content Marketing & the Customer Experience
    127. Jason Barnard (The Brand SERP Guy): My Life Journey Revealed
    128. We Discuss Brand SERPs and ORM with Jason Barnard
    129. Bringing your Brand (SERP) into Focus with Jason Barnard
    130. Bringing Your Brand (SERP) into Focus with Jason Barnard
    131. GYDA Talks – Jason Barnard – Bitesize
    132. How To Become an SEO Expert: Jason Barnard – The Brand SERP Guy @ Kalicube, Answers!
    133. The Page 2 Podcast – Jason Barnard, (The Brand SERP Guy) Founder & CEO of Kalicube
    134. Jason Barnard 📣 Says Google Is Your *HOMEPAGE*
    135. Brand SERPs and Knowledge Panels with Jason Barnard
    136. How to get the Knowledge Panel Advice from an Expert (Jason Barnard)
    137. Brand SERP: What Appears When Someone Googles Your Name – Interview with Jason Barnard
    138. The Shocking Truth About SEO & Google Rankings (2020-21) | Jason Barnard Interview | Clip
    139. Day 2: PodFest Asia – A Virtual Event (Night Session)
    140. This Is How You Learn (Pretty Much Anything) Fast & Improve As You Go | Jason Barnard
    141. What is a Brand SERP and why is it so very important to your business?
    142. What is a Brand SERP? It’s Your New Business Card. 2 Minute Explanation from Jason Barnard
    143. SEO in a Nutshell: Understanding, Credibility & Deliverability
    144. Traffic Show Episode 3: SEO secrets and tips from Jason Barnard and Tristam Jarman
    145. Your Brand SERP is Your Business Card with Jason Barnard
    146. Brand SERPs Course Review – Kalicube By Jason Barnard | FatRank Explains
    147. SEO Traffic Show | Episode 2
    148. Kalicube Tuesdays with Rand Fishkin and Jason Barnard: The Knowledge Graph without Wikipedia
    149. SEO Traffic Show | Episode 1
    150. Everything You Need To Know About Brand SERPs: Interview with Jason Barnard
    151. Smartest People in SEO with SE Ranking | First Guest – Jason Barnard
    152. SEO 101 by Jason Barnard: What is SEO
    153. In Search SEO Podcast 46: Understanding the Underpinnings of Structured Data
    154. How to Create Google-Friendly FAQ to win valuable real estate in the SERPs by Jason Barnard
    155. It is about having Ideas, Interview with Jason Barnard
    156. T3CON19 – Introduction of official host Jason Barnard
    157. Weekly Wisdom with Jason Barnard: Google Ads for Brand Searches
    158. Ross Tavendale by Jason Barnard
    159. Weekly Wisdom with Jason Barnard: The Five P’s of Ongoing Content
    160. Jason Barnard – How to Help Google Make Sense of a Chaotic, Unstructured Web #SEOisAEO
    161. Future Proofing Your Website With Jason Barnard
    162. Answer Engine Optimisation the One Strategy That Will Work for Every Brand – Jason Barnard
    163. Votre web-réputation : vitale pour votre référencement ! – Jason Barnard

    Personal

    1. What life experiences have shaped Jason Barnard’s values and outlook on life?
    2. Where does Jason Barnard live?
    3. What languages does Jason Barnard speak?
    4. Where was Jason Barnard born and raised?
    5. Who is Jason Barnard

    Articles About

    1. Successful Rule Breakers: Jason Barnard Of Kalicube On How To Succeed By Doing Things Differently
    2. Digital Brand Storytelling with Jason Barnard, Founder and CEO of Kalicube
    3. How To Transform Your Brand SERP Into Your Personal Business Card
    4. Business Talk with Jason Barnard
    5. Crafting your brand SERP—best practices from Jason Barnard, THE Brand SERP guy
    6. How to (and Why You Should) Optimize Your Brand SERP (Webinar Highlights)
    7. What are Brand SERPS?
    8. “Budapest” and the Knowledge Graph: Why Digital PR is Becoming More Important than Ever Before
    9. Tracking Your Brand SERP
    10. Knowledge Graph: what is it and why is it important?
    11. Interview with Jason Barnard from Kalicube
    12. SMX Munich Speaker Spotlight: Jason Barnard, Brand SERP Expert
    13. Digital Nomad Lifestyle with Jason Barnard
    14. Brand SERPs’ tips by Jason Barnard
    15. Interview with Jason Barnard, Digital Marketing Consultant at kalicube.pro (@jasonmbarnard)
    16. Challenges of remote work during COVID-19: Talking with nomad marketer Jason Barnard
    17. Jason Barnard on Understanding, Credibility and Deliverability in AEO
    18. Crafting your brand SERP – best practices from Jason Barnard, The Brand SERP guy
    19. Jason Barnard – Expat in France

    Guest Appearances

    1. Managing Your Brand on Google with Jason Barnard
    2. Key SEO Tactics for Entity Optimisation
    3. Google Search: Your Ultimate Business Card with Jason Barnard
    4. Owning your Brand on Google
    5. #168: The Power of Your Google Business Card: Mastering Your Personal Brand on Google
    6. Controlling Google Knowledge Panels with Kalicube Founder Jason Barnard
    7. 2024 EP564 Take Control of Your Personal Brand Online: Jason Barnard’s Proven Strategy
    8. Understanding Personal Branding in the Age of AI
    9. 030 – The Brand SERP Guy, Jason Barnard
    10. S5E89 “Mastering Your Digital Identity with Jason Barnard”
    11. Jason Barnard On Brand SEO, The SEO Industry And Entrepreneurship
    12. 22 – Mastering Online Brand Management: Practical Tips for Clarity, Consistency, and Data-Driven Success with Jason Barnard
    13. 240: Make the Machines Get You with Jason Barnard
    14. Overcoming The Fear of Growth and Graduating from Marketer to CEO W/ Jason Barnard | Elite Performance Podcast #58
    15. Reinventing Yourself with Expert Branding Strategies
    16. #1038 Build Your Online Brand | Jason Barnard
    17. Free Traffic By Making Google Understand You with Jason Barnard
    18. 29 – Navigating the Evolving Dynamics of Digital Marketing with Kalicube’s Jason Barnard
    19. Mastering Digital Presence: Jason Barnard on Future-Proofing Your Brand in an AI-Driven World
    20. How Your Brand Can Win the New AI Search Game, with Jason Barnard
    21. Brand Blueprint: Navigating Digital Marketing with Jason Barnard
    22. Brand SERP Guy: Google Defines Your Online Presence & Strategies to Rank Your Website #1 on Google
    23. Enhancing Client Connections and Evolving Your Personal Brand with Jason Barnard | Ep #698
    24. #913 – WP-Tonic Show: Growing a Personal Brand Online Successfully in 2024
    25. EP580 – Jason Barnard on Taking Control of Your Personal Brand
    26. Odys Talks #44 – Search Engine Abuse or Entrepreneurship?
    27. Interview with Jason Barnard
    28. Mastering the Google Game: Strategies from The Brand SERP Guy, Jason Barnard
    29. How to Use the Knowledge Graph for SEO Benefits (with Jason Barnard)
    30. Google Knowledge Panels FAQ with Jason Barnard
    31. 5. Knowledge Panel & Entity Optimization | Jason Barnard | Part 2
    32. 4. Brand SERPS & N-E-E-A-T | Jason Barnard Kalicube | Part 1
    33. Stray Flipper Strut
    34. 653: How to Increase Branded Search Queries and Volume
    35. Mastering Your Digital Presence: Jason Barnard’s Guide to Elevating Your Personal Brand
    36. 2 – Jason Barnard – How a Billion-Pageview Dream Survived Digital Marketing Disasters
    37. Learn How to Tackle Generative AI in Search – with Jason Barnard
    38. Ep 433- Mistakes That Will Mess With Your Google Success With Jason Barnard
    39. Episode 163 – The Brand SERP Guy! – 10_12_23
    40. 345 | Stay Consistent and Double Your Money? The Story of Kalicube
    41. Big time Brand SERP with Jason Barnard
    42. E37: Jason Barnard, Kalicube: Tossing a Rock in Google’s Placid Pond
    43. 50:5 Stop Getting Buried by Search Engines
    44. Bridging Audience Needs and Google Algorithms
    45. Navigating the AI-Driven Future of Search Engines with Jason Barnard
    46. How To Master Brand SERP and Digital Marketing, with Jason Barnard
    47. EP 7: How to Control Your Brand’s Reputation on Google with Named Entities and Market Cohorts
    48. Ep355: Make Your Voice Sound Natural On Your Podcast – Jason Barnard
    49. #372 – Discover the ‘Blue Dog’ of Digital Marketing: Jason Barnard’s Unique Approach to Brand Management (Branded Search and Beyond)
    50. Branding, Marketing, and SEO with Jason Barnard
    51. #10: Knowledge Panel Q&A – Jason Barnard from Kalicube Answers All Your Questions
    52. Google’s Knowledge Graph | Jason Barnard
    53. #TSUS 010. How to Manage Your Brand SERP on Google with Jason Barnard
    54. #168: A Beginner’s Guide to SEO for Business with Jason Barnard
    55. Living A Mindful Desert Island Life; Jason Barnard
    56. Brand SERPs and the 3 Pillars of SEO
    57. From Punk Band to Blue Cartoon Dog: Jason Barnard’s Curious Journey
    58. Episode 037: Controlling Your Brand SERPs with Jason Barnard
    59. 52. How to Optimize Your Online Brand for Maximum SEO Exposure with Jason Barnard
    60. The Rise in Brand-Led Search
    61. Ep 112 – Hard Work Vs Smart Work
    62. 63: What are Brand SERPs and What Do They Mean for Podcasting with Jason Barnard
    63. Google Is a Child That Is Thirsty for Knowledge, and You Need to Educate It—Jason Barnard
    64. EP76 – How to Manage Your Brand on Google with Jason Barnard
    65. #33 Jason Barnard – How to dominate in Google with Branded SEO
    66. Episode 64: Controlling How You and Your Brand Show up On Google with Jason Barnard, Digital Nomad
    67. Google, The New Business Card – Jason Barnard
    68. Teaching Google Who We Are & What We Do with Special Guest Jason Barnard, “The Brand SERP Guy”
    69. What Appears When You Google Your Brand?
    70. Owning Your Brand Message Online by Educating Google – Jason Barnard on Smartbranding
    71. Brand SERPs and Knowledge Panels – Managing Your Brand on Google Featuring, Jason Barnard on The Entrepreneur MBA Podcast
    72. Google Knowledge Panels – a Deep, Deep Dive with Jason Barnard
    73. Google is Your New Business Card
    74. Critique Your Content Strategy
    75. The Knowledge Panel and Brand SERPs in Google with Jason Barnard
    76. Jason Barnard – “The Brand SERP Guy” on a Mission to Change the Game in the Google Industry…
    77. The Secrets of Managing your Brand Message on Google – in Just 7 Minutes with Jason Barnard
    78. How Google Helps Build Your Personal Brand
    79. The One About Feeding Google Well & A Blue Dog (with Jason Barnard)
    80. Jason Barnard, The Brand SERP Guy, Paris, France
    81. Google Is A Child (And We Need to Learn to Educate It)
    82. Jason Barnard, Knowledge Panels
    83. An Interview with Digital Marketing Consultant, Jason Barnard
    84. Google Is a Child That Wants to Learn – Understanding How SEO Actually Works With Jason Barnard (The Brand SERP Guy)
    85. Jason Barnard – Knowledge Panels for Brands
    86. Is Google Your Business Card? – Jason Barnard // Kalicube
    87. What is #BrandTech? – Jason Barnard // Kalicube
    88. How to Perfect Your Brand Messaging on Google Search
    89. The Unscripted SEO Interview with Jason Barnard
    90. Google Is Your New Business Card…Use It Wisely with Jason Barnard
    91. Do You Know What Your Online Reputation Is with Jason Barnard
    92. What are Brand SERPs and Why Should You Care?
    93. Optimizing Your Brand SERP with Jason Barnard
    94. Digital Marketing Consultant Jason Barnard
    95. Brand SERP Optimisation with Jason Barnard, Brand SERP Guy at Kalicube
    96. Optimization of the Brand SERP and Avoiding Mistakes
    97. Are Brand SERPS an SEO Ranking Factor?
    98. All You Need to Know About Your Brand SERPs
    99. How to Optimise Your Brand SERP and Your Brand Knowledge Panel
    100. Google’s Potential and Future Feat. Jason Barnard
    101. Future of SEO and SERP Positioning with Jason Barnard
    102. Social Media Brand Strategy and How It Effects SEO with Jason Barnard
    103. Brand SERPs with Jason Barnard
    104. Digital Marketer – Podcaster – Jason Barnard
    105. Brand SERPs and How to Boost Them
    106. Brand SERP Optimization: Taking Marketing To The Next Level By Optimizing Your Online Business Profile
    107. The Return Of The Brand SERP Guy – Jason Barnard
    108. November Google Core & Knowledge Graph Updates
    109. The Line Between Creativity and Business with Jason Barnard (The Brand SERP Guy)
    110. How To Protect Your Brand SERP With Jason Barnard
    111. Why Branding Matters
    112. Building Your Brand With Jason Barnard
    113. Building A Role Around A Hire With Jason Barnard
    114. How To Lead A Diverse Team With Jason Barnard
    115. Entity Building and Google’s Knowledge Graph with Jason Barnard
    116. What Happens When You Optimise Your Brand SERP
    117. Brand SEO and SERP for Podcasts with Jason Barnard
    118. SERP and SEO for Bands and Brands with Jason Barnard
    119. Branded Search Results with Jason Barnard (The Brand SERP Guy) of Kalicube
    120. What is Google Saying About Your Brand? (Guest Jason Barnard the Brand SERP Guy)
    121. Punk to Kids Music
    122. Jason Barnard, The Brand SERP Guy
    123. Strategic Approach to SEO With Jason Barnard
    124. How to Get a Google Knowledge Panel in 2021 – with Jason Barnard from Kalicube
    125. Jason Barnard : Blue Dogs, Punk & SEO
    126. How to Integrate SEO Into Your Digital Strategy
    127. Your Brand SERP Is Your Online Business Card
    128. Catch Jason Barnard on the #PirateBroadcast™
    129. Getting to the Core of Brand SERP – with Jason Barnard
    130. Learn from the Show with Jason Barnar‪d‬
    131. Jason Barnard: Masterclass on Google Knowledge Panels
    132. Jason Barnard: My Life Journey Revealed
    133. Podcasts (Guest Appearances)
    134. Knowledge Panels and SEO with Jason Barnard
    135. Brand SERP Optimization with Jason Barnard
    136. I Was Once A Cartoon Dog! Interview with Jason Barnard
    137. Bringing Your Brand SERP into Focus with Jason Barnard
    138. The Page 2 Podcast: An SEO Podcast : Jason Barnard
    139. Brand SERPs and Knowledge Panels with Jason Barnard
    140. We Discuss Brand SERPs and ORM with Jason Barnard
    141. Jason Barnard, on taking a deep dive into Brand SERPs
    142. Knowledge Panel Advice From an Expert
    143. Brand SERP: What Appears When Someone Googles Your Name
    144. Jason Barnard, The Brand SERP Guy
    145. This Is How You Learn (Pretty Much Anything) Fast & Improve As You Go | Jason Barnard
    146. GYDA Talks – Jason Barnard – Brand SERP’S
    147. Darwinism in Search — Jason Barnard // Kalicube
    148. Knowledge Panels — Jason Barnard // Kalicube
    149. Brand SERPs – Jason Barnard // Kalicube
    150. The Reality of Gig Economy, How To Learn Anything Fast, and No-Fluff Guide to SEO | Jason Barnard
    151. The Truth About When Customers Google Your Brand feat. Jason Barnard
    152. Managing Your Reputation on Google with Jason Barnard
    153. Taking Control of Your Brand SERPs with Jason Barnard
    154. How To Dominate The SERPs For Your Brand Name with Jason Barnard
    155. Your Brand SERP is Your Business Card with Jason Barnard
    156. Jason Barnard – Google Your Reputation
    157. Your Brand SERP is Your New Business Card with Jason Barnard
    158. Brand Serps with Jason Barnard
    159. How to Get the #1 Position on Google for Your Name (Feat. Jason Barnard)
    160. Jason Barnard, With Jason Barnard…
    161. Everything You Need To Know About Brand SERPs: Interview with Jason Barnard
    162. Brand SERPS and ORM — Jason Barnard // Kalicube
    163. Knowledge Panels For People vs Companies – Jason Barnard // Kalicube
    164. Jason Barnard – Digital Nomad
    165. Digital Nomad Life, with Jason Barnard
    166. Ranking Factors Explained with Jason Barnard
    167. Jason Barnard – A Universal Strategy for Answer Engine Optimisation

    Education

    1. What is Jason Barnard’s educational background?

    Peers

    1. Scott Duffy
    2. Bob Gentle
    3. Rand Fishkin
    4. Jonathan Cronstedt

    Media and Mentions

    1. The X exodus – could Bluesky spike spark end of Elon Musk’s social media platform?

    Short Clips

    1. How Can You Guide Machines to Focus on Your Personal Brand? (Talking with the Experts)
    2. Why You Should Be Worried About the AI-Driven Future? (Digital at Scale)
    3. Why Shape AI’s Perception of You Before It Becomes Harder to Change? (The WP SEO Show)
    4. How Can AI’s Confident Misinterpretation Impact Your Online Reputation? (The WP SEO Show)
    5. Why is Owning A Website Crucial for Controlling Your Digital Presence? (That Will Nevr Work Podcast)
    6. Why Shape Your Digital Footprint to Guide How AI Represents You? (That Will Nevr Work Podcast)
    7. How Does Investing in Yourself Impact Sales Confidence and Approach? (The Elite Performance Podcast)
    8. How Does Personal Branding Boost Your Online Presence and Engagement? (Entrepreneur’s Enigma Podcast)
    9. How Can You Future-Proof Digital Marketing Amid AI Advancements? (Entrepreneur’s Enigma Podcast)
    10. How Do You Get Google to Focus on Key Facets of Your Multifaceted Life? (Aligned Entrepreneur Secrets Podcast)
    11. How Does Kalicube’s Algorithm Determine Google’s Key Resources for You? (Marketing in the Age of AI Podcast)
    12. How Do AI Assistive Engines Determine Who to Recommend to Its Users? (Marketing in the Age of AI Podcast)
    13. How Does An Optimized Digital Ecosystem Impact Google’s Recommendation? (Ranking Revolution Podcast)
    14. What Should You Consider When Assessing Your Personal Brand on Google? (Ranking Revolution Podcast)
    15. How Does Google’s Representation of You Shape Your Personal Brand? (Tailoring Talk Podcast)
    16. How Can You Fully Educate Google and AI about Your Personal Brand? (Tailoring Talk Podcast)
    17. How Does Focusing on a Niche Impact Your Brand and Business Growth? (Virtual Antics Podcast)
    18. How Does Consistency Contribute to Machine Understandability? (Virtual Antics Podcast)
    19. How Can You Shape Both Human and AI Perception of Your Brand? (More than a Few Words Podcast)
    20. Where Should You Begin When Building Your Brand Online? (More than a Few Words Podcast)
    21. How Can Your Brand Survive and Thrive in an AI-Driven World? (optYOUmize Podcast)
    22. How Do You Establish A Solid Foundation for Your Brand Online? (optYOUmize Podcast)
    23. Why Do You Need to Fully Educate Google? (Product Led Growth Leaders Podcast)
    24. What Common Mistakes Should You Avoid in Digital Marketing? (Product Led Growth Leaders Podcast)
    25. The Smart, Courageous, and Fun Team Kalicube (Business Growth Talks Podcast)
    26. Why Do You Need to Invest in Yourself? (Business Growth Talks Podcast)
    27. How Does the Kalicube Process Stay Ahead of Technological Advancements? (Business Growth Talks Podcast)
    28. When Can Your Brand Withstand the Impact of Google Algorithm Changes? (Business Growth Talks Podcast)
    29. How Does Your Omnipresent Deliverability Bring More Conversions? (Chasing the Insights Podcast)
    30. How Will You Establish Credibility As a New Entrepreneur? (Chasing the Insights Podcast)
    31. How Does Google Choose You as the Most Credible Solution to Its Users? (Chasing the Insights Podcast)
    32. Why Do You Need to Achieve Human and Machine Understandability? (Chasing the Insights Podcast)
    33. How Will Your Brand Stay Relevant in an AI-Driven World? (Julian Goldie SEO YouTube Channel)
    34. Why Should You Manage Your Entity Online Intentionally Without Delay? (Julian Goldie SEO YouTube Channel)
    35. Why Do You Need to Take Control of Your Brand Narrative Online? (The Personal Brand Business Show)
    36. What Type of Content Should You Create and Where Should You Post It? (Business Bros Pod)
    37. Why is Your Personal Brand Crucial for Your Company’s Growth? (Smart Agency Masterclass Podcast)
    38. How Does Google’s Opinion of You Dictate Your Buyer’s Behavior? (GHA Marketing Podcast)
    39. What’s More Important: Your Website or Your Brand Strategy? (Walk in Victory Podcast)
    40. How Do Podcasts Dominate Your Brand’s SERP & Enhance Online Reputation? Branded Search (and Beyond) with Jason Barnard
    41. Why is Google Important for Small Businesses? (United States of Small Business with Jason Barnard)
    42. What is Google’s Interpretation of “Notability” Within N-E-E-A-T-T? (Don’t Panic It’s Organic with Jason Barnard)
    43. How Do You Become the Focal Point of AI-Audience Conversation? (SEO Mastery Summit 2024 with Jason Barnard)
    44. How to Ensure AI Recommends You as the Best Solution for their Users? (SEO Mastery Summit 2024 with Jason Barnard)

    Articles Contributed

    1. 20 Steps Business Leaders Can Take To Carve Out A Niche
    2. 19 Strategies For Successfully Attracting Potential Business Investors
    3. 18 Ways Entrepreneurs Can Maintain A Healthy Work-Life Balance
    4. 20 Challenges For The Next Generation Of Business Leaders
    5. 20 Ways To Manage Your Online Personal Brand After A Career Pivot
    6. Eight Proven Strategies To Strengthen The Reputation Of Your Personal Brand
    7. 20 Smart Investments That Propel Startups Forward
    8. 20 Tips For Navigating And Embracing Diverse Working Styles
    9. Acquiring A Company? 20 Critical Steps For A Successful M&A Deal
    10. 16 Wellness Perks Your Employees Will Get Excited About
    11. Should You Outsource Link Building? An Unbiased Breakdown
    12. Local SEO Tip for 2022 – Focus on Brand and Entities
    13. Building a Local SEO Strategy From the Brand SERP Outwards by Jason Barnard, the Brand SERP Guy at Kalicube
    14. Entity Based Search is now the Most Important Aspect of SEO
    15. Update Your on-Page SEO to “Feed the SERP”
    16. What should SEO specialists learn in 2020?
    17. Online Reputation Management – Managing online brand experience through Search and Content Optimization
    18. 25+ Marketing Experts Share Genius Tips for 2019
    19. Prepare Your SEO for Voice Search: Branding, Topical Authority and Entities
    20. 19 SEO Horror Stories That Will Scare the Hell Out of You
    21. 11 Ecommerce Growth Tactics
    22. 25+ Marketing Experts Share Genius Tips for 2019
    23. Global Marketing Day: A Recap
    24. Predictions And SEO Advice for 2020
    25. Essential Expert Tips on Fixing and Avoiding Google Penalties
    26. 25+ Experts explain how COVID-19 affects SEO and what you need to do?
    27. Top 21 Blogging Tools Shared by Experts & Tested by Us
    28. Expert Insights – B2B Marketing Trends In Post COVID-19 Era
    29. Losing Wikipedia Meant Losing the Google Knowledge Panel

    Offline

    1. Kalicube at the #DMWF North America 2024
    2. Marketing Business Summit 2023
    3. Jason Barnard «Optimizing a Brand SERP»
    4. Local Brand and Reputation Management (PubCon Local Professional Services Conference)
    5. Site Reviews: Open Call (Pubcon Las Vegas 2019)
    6. TakeItOffline Amsterdam 2019
    7. ColosSEO 2019
    8. Featured Snippets and Structured Data (SMX London 2019)
    9. A Universal Strategy For Answer Engine Optimisation (SMX Sydney 2019)
    10. TakeItOffline Brighton 2019
    11. Digital Olympus 2019
    12. SEOcamp Paris 2019
    13. The Knowledge Graph. What is it? How does it work? How do you get in? (YoastCon 2019)
    14. Search Y
    15. A Universal Strategy for Answer Engine Optimisation (beyond position) (Brighton SEO 2018)
    16. Answer Engine Optimisation : the one strategy that will work for every brand (SEOcamp’Us Paris 2018)
    17. Paid Media and Schema MarkUp Tips To Implement Today (Search London 2017)
    18. SEO Camp 2015

    Online

    1. Jason Barnard on Improving Your Digital Strategy Using Brand SERP, the Kalicube Process
    2. Digital Marketing Europe 2022
    3. The Ins and Outs of Featured Snippets and Knowledge Panels (SMX London 2020)
    4. Analysing and Improving Your Brand SERP (SMX Munich 2020)
    5. Global Marketing Day 2019- Semrush
    6. Google Webmasters Hangout

    Digital Marketing

    1. How Search Engines Use Machine Learning (and what that means to SEO)

    Articles Citing

    1. How to Optimize for AI ‘Answer Engines’
    2. Why You Should (or Shouldn’t) Use AI Content Generators in 2023
    3. 56 Experts Shared Their Thoughts on SEO Trends in 2022
    4. Be Sure People Trust Your Brand As the One for Them
    5. Ep. 178 – April 8, 2021 – Light Version
    6. The rise of Answer Engine Optimization: Why voice search matters
    7. SERP Analysis with the help of AI
    8. Top Review Management Solutions for Small Businesses
    9. The rise of Answer Engine Optimization: Why voice search matters
    10. BrightonSEO April 2018 – Event Recap – Part 1
    11. Improve Your Brand Awareness through Answer Search Engine Optimization
    12. 5 Small Business Marketing Posts You Should Read
    13. DARWINISM IN SEARCH – THE FUTURE OF SERPS
    14. Understand The June 2019 Google Core Update (Part Three)
    15. What is a ranking factor?
    16. Bing team leads open up about how search works: first up, core algorithms
    17. Is Google suppressing alternative health sites? How Google could measure scientific consensus.
    18. Machine Learning & AI in Search
    19. What is a ranking factor?
    20. How Schema Markup Helps Your SEO & AEO Strategies In The Short, Mid And Long Term

    Webinars as Guest

    1. SEO for Branded Search – Why It Is Vital to Your Bottom Line and What You Need to Do
    2. Structured Data for the Knowledge Panel
    3. Content Teardowns: How to Create Engaging & SEO-friendly Copy with Semrush
    4. Branded SERP: The Secret to Ranking Higher
    5. Brand SERP Tips: How to Improve Your Online Business Card
    6. SERP Features Across 11 Countries
    7. A How to SEO Masterclass and Starter Tips with David and Jason!
    8. The Reality of Gig Economy, How To Learn Anything Fast, and No-Fluff Guide to SEO | Jason Barnard
    9. How to Get and Control a Knowledge Panel for Your Brand or Yourself
    10. Low Hanging Fruit of Your Local Brand SERP
    11. Google is Your Homepage — Learn How to Optimize It | 5 Hours of Local SEO
    12. SEO Bytes with Nitin – Win SEO in 2021
    13. Knowledge Graphs & SEO: The next chapter | #KnowCon2020 Workshop
    14. The Knowledge Panel Ep 2: What Schema Matters?
    15. HOW TO: SEO Your Reputation with Jason Barnard at Kalicube
    16. 5 Hours of SEO | SEO for Marketplaces & e-Commerce Websites
    17. Coffee & Content: Optimizing Tech Docs Content for Search Engine Results Pages
    18. Table-Ronde : Coronavirus, Comment Faire Rebondir Sa Stratégie Marketing Digital?
    19. Google + WordPress : Duo Gagnant Pour Votre Visibilité
    20. Webinar: Why Tracking Your Brand Name Is Crucial for Your Success
    21. Video Recording/Editing Tips by Jason Barnard
    22. Knowledge Panels Seen From an International Perspective
    23. What Companies Should Do in the Face of Voice Search
    24. How To Make Every Click Count With Effective PPC Tracking
    25. The Future of SEO On-SERP SEO
    26. How to Optimize Your Brand for SERP in 2020 (Webinar #9 with Jason Barnard)
    27. SEO Strategy for 2019 and Beyond with Jason Barnard
    28. How Google Ranking Works | Webinar with Jason Barnard
    29. SEO And The Rise of AEO
    30. The Most Damaging SEO Myths
    31. BBPTV Presents Jason Barnard Creator of the Series #SEOisAEO
    32. Digital Marketing in 2019
    33. SEO and the Rise of AEO Why Voice Search Matters
    34. SEO Surgery India 2.4
    35. SEO and Social Media: The State of Organic Traffic in 2019
    36. Structured Data and Entity Search Optimization
    37. 5 Hours of SEO | Tips on How to Get Started with Affiliate Marketing
    38. Jason Barnard LIVE Webinar YOUR BRAND SERP IS YOUR BUSINESS CARD AND CANNOT BE IGNORED
    39. Going Head to Head in a Competitive Niche Market
    40. 4 Hours of E-A-T | Structuring, Visualizing and Evaluating Your E-A-T
    41. How Best to Use APIs – Unlocking the Insights
    42. Your Brand SERP is your business card and cannot be ignored [EN] – Jason Barnard
    43. 5 Hours of SEO | The Hidden Treasures in Your Brand SERP
    44. Australian Search Marketing Academy: How Gutenberg Blocks are Fundamental to Your WordPress SEO
    45. Local Search
    46. Knowledge Graphs and Panels
    47. Get Started with Structured Content and Schema.org
    48. Turn Digi – Third Session of the Day – Ecommerce, Email Marketing and Migrations
    49. Yoast Academy webinar: Structured data with Jason Barnard!
    50. Branded SERPs Q&A with WooRank and Jason Barnard
    51. How to Kickstart your SEO with Dynamic Search Ads
    52. SERPs and Featured Snippets
    53. SERPs and Featured Snippets

    Webinars as Host

    1. Practical Rendering SEO Explained
    2. E-A-T in Google Search, Google Discover, and Beyond!
    3. Indexing and Crawling: what you should know
    4. Using Buyer Personas to Build Customer-Centric & SEO Driven Content
    5. 4 Hours of E-A-T | What is E-A-T and Why is It So Very Important?
    6. 4 Hours of E-A-T | Using Schema to Boost E-A-T
    7. SEO with Chase Reiner: The Top On-Page SEO Changes for Client Success
    8. Kalicube Tuesdays
    9. Log file Analysis – What You Should Be Looking For
    10. 5 Hours of SEO | SEO Strategy: How to Build SEO Campaigns like a Management Consultant
    11. Réussir sa stratégie Web de A à Z
    12. 5 heures de SEO | Bien se servir des Données Structurées pour le SEO

    Webinars

    1. Get Down to the Core of Google’s Core Web Vitals | Duda Webinar
    2. Your Brand SERP is Your Business Card

    Answer Engine Optimisation

    1. Episode 15: How Can We Amplify Credibility Signals and Build Expertise Authority and Trust
    2. Episode 14: How to Leverage Brand in Multi-Channel, Multi-Device Acquisition
    3. Episode 13: Hooking Brand Building Efforts into a Successful AEO Strategy
    4. Episode 12: What does Machine Learning DO in AE Today – and what might it do Tomorrow
    5. Episode 11: How Does RankBrain Affect Query Results Today
    6. Episode 10: Machine Learning 101: The how, the why and … what ML means to us as marketers
    7. Episode 9: How Google Uses The Knowledge Graph in its AE algorithm
    8. Episode 8: How to get Entities and Their Attributes in the Knowledge Graph
    9. Episode 7: The Knowledge Graph – How Well is Google doing in ‘understanding the world’?
    10. Episode 6: How to Help Google/Amazon Make Sense of a Chaotic, Unstructured Web
    11. Episode 5: Semantic HTML5, IA and Accessibility – so many missed opportunities
    12. Episode 4: More Than You Thought You Needed to Know About Schema Markup
    13. Episode 3: 3 Pillars of a successful AEO strategy, pertinence, understanding, credibility
    14. Episode 2: Voice Search is changing the game
    15. Episode 1: Getting to Grips with AEO: Answer Engines are here to stay

    Podcasts

    1. Fastlane Founders and Legacy with Jason Barnard

    Colleagues

    1. Céline Chevrier

    Family

    1. Kate Westbrook
    2. Léonor-Jo Barnard
    3. Véronique Barnard

    Conferences

    1. Using Brand Serps To Optimise Your Digital Ecosystem