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030 – The Brand SERP Guy, Jason Barnard

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Main talking points include:

In this episode, Pete and Jeff were super honoured to pick the brains of Branded SERP guru, Jason Barnard.

In a conversation that covered a myriad of topics, the main talking points include:

  • Importance of Managing Brand SERPs
  • The Role of Google’s Knowledge Graph
  • Modern SEO and Entity Management
  • The Concept of EEAT (Experience, Expertise, Authoritativeness, Trustworthiness)
  • The KaliCube Process (Understandability, Credibility, Deliverability)
  • Knowledge Panels as a KPI
  • Influence of AI on Branding and SEO
  • Maintaining Consistency Across Digital Footprints
  • Schema Markup and Implicit Semantics
  • The Value of Building Authority
  • Actionable Steps for Individuals and Agencies

Listen here: 030 – The Brand SERP Guy, Jason Barnard

Published by The WP SEO Show – Demystifying SEO for WordPress Websites. September 23, 2024. Host: Pete Everitt and Jeff Patch. Guest: Jason Barnard, Founder and CEO at Kalicube.

Jason Barnard is an entrepreneur, author, keynote speaker and CEO of Kalicube, a groundbreaking digital marketing agency based in France.

Jason specialises in Online Brand Management and his superhero skill is his ability to influence and reshape Google's focus on an individual or a company. This isn't just optimization; it's a strategic manipulation of digital perceptions. He's been working on Google since the year it was incorporated, and he has been successfully manipulating Google from day one. Literally. How many people do you personally know who can say that!

Jason’s first book, “The Fundamentals of Brand SERPs for Business,” was published in 2022.

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